Everybody loves a bargain price
reduction is the way to go for more
The discount should be powerful enough
to engage attention, but at the same time
able retain its believability 20% – 50%
1. Price Reduction
“Scarce products are more
include scarcity = increase
the desire for products in
2. Scarcity – Limited Time, Limited Number
A bonus is one of the most powerful
elements to include in a lead bait.
A value should be attached to the bonus.
4. A Guarantee
An unconditional money back
guarantee is the best option.
Note that the guarantee period & the
amount of claims are inversely
5. A Specific Tangible Benefit
“Drop 5 kilos in 20 days!”
“Get 6.5 on your IELTS test in 60 days!”
The more criteria you have the
better, but remember to choose
wisely and with moderation to avoid
information overload and loss of
Questions, Comments or Clarification?
Contact: Maverick Mentoring For Business
Phone: 61 3 9005 8275