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Mdr cloud 040611_v4_final


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Mdr cloud 040611_v4_final

  1. 2. Smarter Industry Solutions: Michael D. Rhodin SVP, IBM Software Solutions Group Using cloud to transform your business
  2. 3. Rethink IT. Reinvent Business. IBM SmartCloud Deploy Consume Design Business Process as a Service Platform as a Service Infrastructure as a Service
  3. 4. Cloud is both a transformational IT trend and a key growth priority for IBM <ul><li>Integration </li></ul><ul><li>49% of companies cited difficulties in integration as a leading barrier </li></ul>As clients move serious work onto the cloud, IBM has identified 3 gaps: <ul><li>Client-defined Clouds </li></ul><ul><li>Businesses want parameters that can be adjusted to meet job requirements </li></ul><ul><li>New opportunities </li></ul><ul><li>New areas to extend value </li></ul><ul><li>Growth for cloud is predicted to outstrip traditional IT by 5x </li></ul><ul><li>Cloud will be a $7 billion business for IBM by 2015 </li></ul><ul><li>$3 billion of that will incremental, from new spaces </li></ul>Businesses are adopting cloud to optimize IT & improve processes
  4. 5. Cloud Service Models have foundational components Management Operations Support System Optimization Security Workload Services Integration Application Lifecycle Application Services Industry Solutions Business Application Services
  5. 6. Smarter Commerce Social Business Business Analytics & Optimization IBM is defining new segments and driving new value for our clients Cloud-enabled capabilities allow clients to optimize people, processes, decisions, and assets Smarter Cities
  6. 7. <ul><ul><li>Buy </li></ul></ul><ul><ul><li>Sourcing, controlling and procuring of goods and materials </li></ul></ul><ul><ul><li>Market </li></ul></ul><ul><ul><li>Targeted and personalized marketing across all customer interactions </li></ul></ul><ul><ul><li>Sell </li></ul></ul><ul><ul><li>Selling and fulfillment of products and services across all channels </li></ul></ul><ul><ul><li>Service </li></ul></ul><ul><ul><li>Servicing customer needs across all interaction channels </li></ul></ul>Customer Integrated Supply Chain <ul><ul><li>Sell I Order I Fulfill </li></ul></ul><ul><ul><li>Source I Control I Procure </li></ul></ul>For Example: Smarter Commerce- transforming business processes Smarter Commerce: A smarter way for companies to buy, sell, and market their products, by integrating operations and enhancing interactions with collaboration and analytics capabilities.
  7. 8. <ul><li>Social Business </li></ul><ul><li>Enable new interactions </li></ul><ul><li>Facilitate collaboration </li></ul><ul><li>Collaborative development </li></ul><ul><li>Real-time Analytics </li></ul><ul><li>Web analytics </li></ul><ul><li>Predictive analytics </li></ul><ul><li>Social analytics </li></ul><ul><li>Science of marketing </li></ul><ul><li>Define messages and automate </li></ul><ul><li>campaigns </li></ul><ul><li>Optimize search results </li></ul><ul><li>Customized Web experiences </li></ul><ul><li>Optimized Supply Chain </li></ul><ul><li>Supply chain visibility </li></ul><ul><li>Optimize inventory & order </li></ul><ul><li>management </li></ul><ul><li>Apply insights to align supply </li></ul><ul><li>with demand </li></ul>Smarter Commerce in Action Supply Chain Visibility Sentiment analysis
  8. 9. Enabling quantifiable business outcomes: Successful companies are staying competitive by transforming their approach to commerce 95% Amount CSX reduced partner integration time. 41% Amount Petco increased sales per unique web visitor. Also increased open and click-through rates to five times the industry average. 70% Amount Cengage grew direct- to-consumer commerce revenues year over year. 376% Amount XO Communications boosted ROI by reducing customer churn.
  9. 10. Example: Smarter Cities Operation Center on the Cloud will provide a city-level dashboard of all city systems Smarter Water Smarter Traffic Smarter Public Safety <ul><li>Value: </li></ul><ul><li>Integrates disparate city system data from assets, resources, and events </li></ul><ul><li>Single, unified view of information in a customizable dashboard </li></ul><ul><li>Enables real-time collaboration and coordination across agencies </li></ul><ul><li>Deploying on the cloud improves time to value and consumability </li></ul>
  10. 11. <ul><ul><li>Business Need </li></ul></ul><ul><ul><li>Facilitate communication between agencies to coordinate emergency activities </li></ul></ul><ul><ul><li>Improve emergency response times </li></ul></ul><ul><ul><li>Make better use of city resources </li></ul></ul><ul><ul><li>Integrate data and processes across agencies </li></ul></ul><ul><ul><li>Business Outcomes </li></ul></ul><ul><ul><li>Information is shared instantly and rapidly across agency lines to better coordinate responses </li></ul></ul><ul><ul><li>Officials can communicate instantly and synchronize rescue efforts </li></ul></ul><ul><ul><li>Data captured from existing city resources provides a single, unified, & comprehensive view </li></ul></ul>Rio de Janiero City Hall can proactively address problems and predict new ones
  11. 12. Rethink IT. Reinvent Business. IBM Business Services provide capabilities that address specific business challenges around processes, people, or content- in an industry context <ul><li>35k marketers across 6 continents run their daily marketing operations on the IBM SmartCloud with Unica </li></ul><ul><li>6B consumer interactions managed in 2010 on IBM SmartCloud with IBM Coremetrics </li></ul><ul><li>9K North American shipping carriers use IBM Sterling Commerce on the IBM SmartCloud </li></ul><ul><li>4.5M client transactions managed per business day on the IBM SmartCloud with IBM Sterling Commerce </li></ul><ul><li>Millions of users use the LotusLive platform for Social Business </li></ul>Deploy Consume Design Business Process as a Service Platform as a Service Infrastructure as a Service IBM SmartCloud
  12. 14. Cloud computing allows companies to rethink IT and reinvent the way they do business Efficiency Transformation Economics of Computing are Changing Rethink IT Reinvent Business Improve speed and dexterity Deliver IT without boundaries Capture new business value Ensure integrity and security Delivery higher value products and services faster