Getting to Know QR Codes

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Getting to Know QR Codes

  1. 1. @MauricioSWG – IBM SWG Analyst Relations August 2010 QR Codes: “Information at Your Fingertips” WebSphere © 2010 IBM Corporation
  2. 2. Editable text Brief Summary  QR Codes = Quick Response Codes.  Can be read by many smartphones with a camera.  Lead users to content immediately via their smart phone's browser.  Popularity is increasing in the US as consumers become increasingly “smartphone savvy” Highlight: During internet week, NYC covered Times Square with informational QR Codes “When scanned, the code will reveal to users information "about innovative online services and applications" that city is using to interact with its residents.” - Internet Week 2010 Source: If applicable, describe source origin 2 © 2010 IBM Corporation
  3. 3. Signs of Growing US Adoption  QR codes were developed by Japanese company Denso-Wave in 1994, and are widely used in Japan. But they're just making their way into U.S. magazines and other printed material, on signage and on packaged goods. - Tech News Daily 3 © 2010 IBM Corporation
  4. 4. Tip: This is how you can read a QR code! BlackBerry  Open Your BBM Service and choose the following Option: iPhone Android  Download a free app titled:  Download a free app titled: i-Nigma Bar Code Scanner 4 © 2010 IBM Corporation
  5. 5. To Create a QR Code  Kaywa is an easy service http://qrcode.kaywa.com/  Offers a variety of options 5 © 2010 IBM Corporation
  6. 6. Thank You..... Feel free to test your phone by scanning the QR code below: 6 © 2010 IBM Corporation
  7. 7. Key Takeaways  QR codes are useful at events by leading audience from printed page to online content with the use of a smartphone.  Connects users to content immediately without typing URLs!  Create an interactive and mobile experience. 7 © 2010 IBM Corporation

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