LIC. MAURICIO GUZMÁN MANZANERA
Date of birth: 24/09/1989
Paseo del Río 111 #47, Col. Fortín Chimalistac Home: (55) 5663-22-42
Mexico City, Distrito Federal, 04319 Cell phone: (55) 044 -55 29 19- 72 03
Office: (55) 5387-1000 Ext. 2364
Email: firstname.lastname@example.org/ Mauricio.Guzman@Nielsen.com
The Nielsen Company
April 2015-Present Junior Project Developer- Innovation Area
Consultancy for clients and internal teams on study design and timings.
Management of feasibility and field supplier bid requests for the execution of projects.
Questionnaire design and development for a variety of initiatives across a mix of
service types and methodologies.
Ensure highest quality consumer data on studies by working close with appropriate
Education to the field team about the project and providing them with problem-
Management of the test product while it is in field.
Provide generalist support serving as liaison between Finance department and clients.
Primary contact for Colgate-Palmolive account on Latin America region.
Coordination of global projects (Mexico, Argentina, Brazil, Philippines, Saudi Arabia
Instituto Tecnológico Autónomo de México (ITAM),
August 2011-May 2014
Thesis: “VANIDAD ¿ES? ÍNDICE DE
VANIDAD Y SUS IMPLICACIONES
COMERCIALES. EL CASO DE LOS
PRODUCTOS LIGHT” (“What is vanity?
Vanity Index and its commercial
implications. The light products case”)
Business Administration. Field: Marketing
August 2008-May 2011 Business Engineering
International Language Schools of Canada (ILSC), February - August 2009, Montreal, Canada.
Centro Universitario México A.C. (CUM), August 2005 - May 2008, Mexico City.
Third place in “Seekers 2013”, Vanity Index for the Mexican youth. Mexican Association
of Market Research Agencies and Public Opinion (AMAI)
Engineer Award for best grades (August-December 2010), ITAM
English Business diploma, ITAM.
Office (Intermediate Excel)
Microsoft Project (Basic)
2010 Beca Integral Universitaria. Economic support for students with low income
2011-2013 Teacher assistant for the Economy III for non-economists subject. (40
Customer Relationship Management (CRM)
Traveling, meeting new people, movies, piano
Member of the ITAM Marketing Club
Economy III for non-economists particular teacher
Graphic Design Course (Photoshop, Illustrator, and InDesign)
Member of the administrative office for “El Globalista México” (“The Globalist