Creating Engaging Education
for the
Next Generation of REALTORS®
Maura Neill
ABR, CRS, CDPE, e-PRO, MRP, REALTOR®
© 2014 M...
ONE WORD that describes the
Professional Development offerings at
your board/association.
In-Session Poll
Survey Results
• “Our board doesn’t screen instructors
to find out if they’re even qualified”
• “My association thinks it’...
Photo credit: freedigitalphotos.net
Shift
Membership Shift
Market Shift
Education Shift
Photo credit: freedigitalphotos.net
Discuss
Regarding Professional Development:
• What are 3 things your association
does well?
• What are 3 things your assoc...
What Does
“Next Generation” Mean?
Photo credit: freedigitalphotos.net
What Does
“Next Generation” Mean?
Photo credit: freedigitalphotos.net
Young Professional
vs.
Next Generation
Photo credit: freedigitalphotos.net
88% =
6+ years
In-Session Poll
In your opinion, what is the value of
education/professional development to
your Members’ careers?
REALTORS® said:
In-Session Poll
How important is it to your Members that
they receive CE credit for
education/professional development?
REALTORS® said:
Source: Defense Centers of Excellence – DCOE.mil – Generational Learning Styles Report
Generational Learning
Gen X/Y - Learning
• Informal, incidental learning
• Short attention span
• Requires integration of technology and
media i...
Baby Boomer/Traditionalist -
Learning
• Informational learning style
• Traditional classroom style preferred
• More recept...
Discuss
• What was the best-attended class (or
the class that got the best reviews)
that your Association has offered?
• W...
Hot Topics
#1 Technology - #2 Business Practices
#3 Lead Generation - #4 Marketing - #5 Ethics
Other Topics for Discussion
• Designations and Certifications
• Best class ever – and why?
• Least favorite class ever – a...
Discuss
Come up with a plan for your Focus
Group:
• Whom can you enlist to help?
• What questions would you ask?
• How wil...
Need an instruction manual to
hold your own focus group?
www.MauraNeill.com/aei-2014
Connect: about.me/MauraNeill
Connect With Me
Creating Engaging Education for the Next Generation of REALTORS®
Creating Engaging Education for the Next Generation of REALTORS®
Creating Engaging Education for the Next Generation of REALTORS®
Creating Engaging Education for the Next Generation of REALTORS®
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Creating Engaging Education for the Next Generation of REALTORS®

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One of the biggest challenges facing associations is not just improving the value of membership, but proving the value of membership, especially to the next generation of REALTOR® members. Education, formerly a cornerstone of association services, has lost its luster. Topics that were once all the rage (social media, technology, video) no longer carry the buzz they once did, as they are second nature to young professionals and new members who may have used those tools extensively in a previous career. Recognize how to use the resources at your disposal to abandon the status quo and revamp your educational offerings to engage the next generation of in new and innovative ways, and bring association membership value to the forefront. MORE AT www.MauraNeill.com

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Creating Engaging Education for the Next Generation of REALTORS®

  1. 1. Creating Engaging Education for the Next Generation of REALTORS® Maura Neill ABR, CRS, CDPE, e-PRO, MRP, REALTOR® © 2014 Maura Neill
  2. 2. ONE WORD that describes the Professional Development offerings at your board/association. In-Session Poll
  3. 3. Survey Results • “Our board doesn’t screen instructors to find out if they’re even qualified” • “My association thinks it’s ok for mandatory CE to be boring because we have to be there.” • “No one asks us what we want to learn.” • “I need classes that will actually help me make more money.”
  4. 4. Photo credit: freedigitalphotos.net
  5. 5. Shift Membership Shift Market Shift Education Shift Photo credit: freedigitalphotos.net
  6. 6. Discuss Regarding Professional Development: • What are 3 things your association does well? • What are 3 things your association could do better?
  7. 7. What Does “Next Generation” Mean? Photo credit: freedigitalphotos.net
  8. 8. What Does “Next Generation” Mean? Photo credit: freedigitalphotos.net
  9. 9. Young Professional vs. Next Generation
  10. 10. Photo credit: freedigitalphotos.net
  11. 11. 88% = 6+ years
  12. 12. In-Session Poll In your opinion, what is the value of education/professional development to your Members’ careers?
  13. 13. REALTORS® said:
  14. 14. In-Session Poll How important is it to your Members that they receive CE credit for education/professional development?
  15. 15. REALTORS® said:
  16. 16. Source: Defense Centers of Excellence – DCOE.mil – Generational Learning Styles Report Generational Learning
  17. 17. Gen X/Y - Learning • Informal, incidental learning • Short attention span • Requires integration of technology and media in learning (webinars, social networking sites, Avatars) • Personalized learning through customized environment Source: United Nations Joint Staff Pension Fund - “Overcoming Generational Gap in the Workplace”
  18. 18. Baby Boomer/Traditionalist - Learning • Informational learning style • Traditional classroom style preferred • More receptive to learning through participating • More receptive to one-on-one coaching and criticism Source: United Nations Joint Staff Pension Fund - “Overcoming Generational Gap in the Workplace”
  19. 19. Discuss • What was the best-attended class (or the class that got the best reviews) that your Association has offered? • What was the least well-attended class? • How were they different?
  20. 20. Hot Topics #1 Technology - #2 Business Practices #3 Lead Generation - #4 Marketing - #5 Ethics
  21. 21. Other Topics for Discussion • Designations and Certifications • Best class ever – and why? • Least favorite class ever – and why? • Value of video and/or live-streaming (and would they be willing to pay for it?) • Overall opinion of the Association • Ideas for improvement
  22. 22. Discuss Come up with a plan for your Focus Group: • Whom can you enlist to help? • What questions would you ask? • How will you track results? • Write down a date by which you will have it scheduled.
  23. 23. Need an instruction manual to hold your own focus group? www.MauraNeill.com/aei-2014
  24. 24. Connect: about.me/MauraNeill Connect With Me

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