When the museum visitors and the museum professional communities meet around shared interests. Social networks: Opening di...
In January 2008, a  « New » Museum Opens…
« New » how ?  <ul><ul><li>Make easier to access to Science </li></ul></ul><ul><ul><li>Exchange and discuss </li></ul></ul...
What Does It Mean For The Online Museum ? <ul><ul><li>Grown up (no « just » a flyer) </li></ul></ul><ul><ul><li>Social </l...
The Approach Taken By The Museum Online Dynamic | Experimental | Evolving
To be where « all » the visitors are
 
 
 
Photo  Rémi avec un i
<ul><li>Photos  Régis B 31 </li></ul>
Photo  le  Pot-ager
Photo  laboil
Attract new visitors  Photo  the.flea
When visitors make one with the Museum
And then the dialogue can start…
… on a personnal level… Maud-web Muséum  de Toulouse Samuel-Oueb  Muséum-Toulouse Malvina & Meryem Modératrice Paroles de ...
Article Rue89 ici
 
To foster a creative community… Photos contest 2010
Visitors online vote Jury do their choice Visitors choose their favorite in the exhibition http://www.flickr.com/groups/so...
An online exhibition…and one onsite Photo  the.flea
Online exhibition
When our online « friends » are IN the exhibition
Copyright paracetamol_p1 When our online « friends » are IN our educational prints Photo  didier.bier
<ul><li>Un projet en cours : </li></ul><ul><li>Les visiteurs - internautes pourront contribuer à un module interactif de l...
And what about having all the museum staff onboard ?
<ul><li>Museum have to evolve with the new visitors expectations and their way of life. </li></ul><ul><li>Museums upside d...
Facebook Maud-web Muséum de Toulouse Flickr  MuseumdeToulouse Twitter  @ museumtoulouse   @ MaudDahlem Thank you Photomont...
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ECSITE 2011 - Social networks and Sciences

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The Museum de Toulouse wants to be a user-centered museum. A place where the visitor is active in his/her visit. Conversations and exchanges are at the center of its ambition to articulate its professional community and the visitor’s communities, between experts, amateurs and curious... The online museum equivalent of Museum de Toulouse has adopted this outlook, right from its reopening four years ago, betting on the opportunities offered by social media to engage with its visitors. The online museum, is a place of the museum in its own right, as much as onsite places are. Online mediation and content offers are articulated around several platforms, from the website to different platforms like Twitter, Facebook and others. After 3 years of trials with this new approach, with successes and sometimes being not really successful, the museum has thoughts to share on what it takes to migrate institutions to these platforms. The museum wants to share insights about the pitfalls and opportunities of a “participatory” museum, online and ONSITE.

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ECSITE 2011 - Social networks and Sciences

  1. 1. When the museum visitors and the museum professional communities meet around shared interests. Social networks: Opening dialogue between people and science Red room Thursday, May 26, 2011 - 16:00 - 17:30 ECSITE 2011 – Maud Dahlem (scientist, manager community and multimedia designer)
  2. 2. In January 2008, a « New » Museum Opens…
  3. 3. « New » how ? <ul><ul><li>Make easier to access to Science </li></ul></ul><ul><ul><li>Exchange and discuss </li></ul></ul><ul><ul><li>Keep visitors and reach new audiences </li></ul></ul><ul><ul><li>The online museum, is a place of the museum in its own right, as much as onsite places are </li></ul></ul>
  4. 4. What Does It Mean For The Online Museum ? <ul><ul><li>Grown up (no « just » a flyer) </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Engaging </li></ul></ul><ul><ul><li>Attractive for non-museum goers </li></ul></ul><ul><ul><li>Everywhere </li></ul></ul>
  5. 5. The Approach Taken By The Museum Online Dynamic | Experimental | Evolving
  6. 6. To be where « all » the visitors are
  7. 10. Photo Rémi avec un i
  8. 11. <ul><li>Photos Régis B 31 </li></ul>
  9. 12. Photo le Pot-ager
  10. 13. Photo laboil
  11. 14. Attract new visitors Photo the.flea
  12. 15. When visitors make one with the Museum
  13. 16. And then the dialogue can start…
  14. 17. … on a personnal level… Maud-web Muséum de Toulouse Samuel-Oueb Muséum-Toulouse Malvina & Meryem Modératrice Paroles de squelettes
  15. 18. Article Rue89 ici
  16. 20. To foster a creative community… Photos contest 2010
  17. 21. Visitors online vote Jury do their choice Visitors choose their favorite in the exhibition http://www.flickr.com/groups/souvenirsdumuseum/
  18. 22. An online exhibition…and one onsite Photo the.flea
  19. 23. Online exhibition
  20. 24. When our online « friends » are IN the exhibition
  21. 25. Copyright paracetamol_p1 When our online « friends » are IN our educational prints Photo didier.bier
  22. 26. <ul><li>Un projet en cours : </li></ul><ul><li>Les visiteurs - internautes pourront contribuer à un module interactif de la prochaine exposition. </li></ul>When our online friends co-create the exhibition For the futur exhition « Pyrenees Mountains : Yesterday and today »
  23. 27. And what about having all the museum staff onboard ?
  24. 28. <ul><li>Museum have to evolve with the new visitors expectations and their way of life. </li></ul><ul><li>Museums upside down ! </li></ul><ul><li>And the staff too. </li></ul>
  25. 29. Facebook Maud-web Muséum de Toulouse Flickr MuseumdeToulouse Twitter @ museumtoulouse @ MaudDahlem Thank you Photomontages Stéphane Giner , Muséum de Toulouse

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