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How To Find Mutually Beneficial Business Partnerships Online
Last year the conversation about social media was “where’s the ROI?” Today, most businesses know there is an ROI they just want to learn how to make it work for their business. I have spent my career as an online marketing consultant working with small businesses and startups. I hold public social media workshops in my home town of Vancouver, BC where I teach business professionals how to use online B2B strategies to make more money.
Admittedly I have never made up a concept or strategy, I just see what works and package it into an easy to follow formula. The first strategy which really kicked off my client base came to me after attending a BNI networking group. The concept of BNI is simple, help others make money do they’ll do the same for you. We’re just now learning how to use social media to execute it... And not waking up at 6am to do so :P
A lot of business professionals go onto Twitter or Facebook to get customers directly. Which is wrong way of going about it. I encourage that instead of trying to get one customer at a time you focus your efforts on building mutually beneficial business partnerships with people I call your "Buyers Connections". A Buyers Connection is a mutually beneficial business relationship. It could be an affiliate, someone who sells your products and services for a profit, or a key Influencer, someone who has already tapped into your target audience.
The key here is that your Buyers Connection has already done the work to find your customers, has a database, and you’re going to help them make more money with it.
How to discover your Buyers Connection:
Who has already done the work to find your customer? Look for people or companies that have similar customers to yours. There are many businesses that have already invested time, energy and money to find your customer.
You’re a information marketer, and you connect with software providers for your niche.
You’re a web developer, and you connect with business coaches who have several clients that need new websites.
You’re a Internet marketer, and you connect with designers who has several client request SEO and Social Media strategy.
How to connect with your Buyers Connection:
Think in terms of what are the biggest challenges and frustrations you can solve for your Buyers Connection. Treat Buyers Connections like you would treat customers. Identify with what they need solved, then learn how you could help solve it.
Offer value, advice... and especially marketing advice. Instead of approaching with the "give me" attitude, offer value to them first.
Let’s say that again - offer value to them FIRST.
The magic line I like to hear - "I can help you make more money with your existing network." Show them the money.
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