Foursquare slides2

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Presented at SAA's annual meeting in Chicago, 2011. Panel: "Archives on the Go: using mobile technologies for your collections." Please contact me if you wish to use any of these slides.

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  • 10 million worldwide
  • Who uses foursquare???
  • [1] ( http://socialmediaclub.org/blogs/social-media-journal/foursquare-%E2%80%93-location-marketing-and-check-technology )
  • Results/Stats
  • Foursquare slides2

    1. 1. <ul><li>Mattie Taormina </li></ul><ul><li>Head of Public Services and Manuscripts Processing Librarian </li></ul><ul><li>Special Collections & University Archives </li></ul><ul><li>Stanford University </li></ul><ul><li>[email_address] </li></ul>Foursquare and 1 year ago……
    2. 2. What is Foursquare? <ul><li>Location based service (LBS) </li></ul><ul><li>Launched in March 2009. As of July 2011, 10,000,000 total members worldwide </li></ul><ul><li>Other LBS you may know: loopt, gowalla, MyTown, and britekite. </li></ul>
    3. 5. Foursquare’s guiding principles: <ul><ul><ul><li>Discovery </li></ul></ul></ul><ul><ul><ul><li>Encouragement (Game) </li></ul></ul></ul><ul><ul><ul><li>Loyalty </li></ul></ul></ul>
    4. 12. All rights reserved by jennifer_jeffrey
    5. 14. Item: Photograph of the Washington Monument Foundation Construction in Washington, DC Record Group 121: Records of the Public Buildings Service, 1801 - 2000 Series: Photographs of Federal and Other Buildings in the United States, 1857 - 1942
    6. 16. Why we tried Foursquare <ul><li>Special Collections had no mobile presence </li></ul><ul><li>Join Stanford University’s overall Foursquare efforts </li></ul><ul><li>Users were our target audience: undergraduates </li></ul>
    7. 18. <ul><li>“ Over 70% of reporting male internet users between 18 and 34 say they have previously or currently use their location-sharing services capabilities. Females around the same ages report about a 64% usage of the same services.” — source: SocialMediaClub.org </li></ul>
    8. 20. Our Foursquare Objectives: <ul><li>New form of outreach </li></ul><ul><li>Build collection awareness among students. </li></ul><ul><li>“ Mini-class” centered around one archival item </li></ul>
    9. 21. Foursquare Objectives con’t: <ul><li>Break down intimidation surrounding Special Collections </li></ul><ul><li>Capitalize on an item’s availability and rarity </li></ul><ul><li>Minor objective: inform formal class selections </li></ul>
    10. 27. Free Statistics <ul><li>Most recent and frequent visitors </li></ul><ul><li>Time of day people check in </li></ul><ul><li>Total number of unique visitors </li></ul><ul><li>Gender and age breakdown </li></ul><ul><li>How many people viewed your special </li></ul><ul><li>Check-ins broadcasted to Twitter and Facebook </li></ul>
    11. 28. Special Collections on Foursquare:
    12. 29. Stats con’t <ul><li>255 total checkins with 84 being unique </li></ul><ul><li>6% reported to Twitter </li></ul><ul><li>5% reported to user’s Facebook page </li></ul><ul><li>72% were female </li></ul><ul><li>28% were male </li></ul><ul><li>63% were 35-45 yr olds </li></ul><ul><li>21% were 25-35 yr olds </li></ul><ul><li>15% were 18-25 yr olds </li></ul>
    13. 30. Special Collections’ Specials:
    14. 31. Parents’ Weekend Special:
    15. 32. Halloween Special:
    16. 33. Positive Outcomes: <ul><li>Multi-platform compatible: Android, Blackberry, iPhone </li></ul><ul><li>Unlike Facebook, you can use an alias </li></ul><ul><li>Free statistics </li></ul><ul><li>Easy, no cost, no software downloads </li></ul>
    17. 34. Positive Outcomes con’t: <ul><li>Aligned Department with the larger University’s social networking efforts </li></ul><ul><li>New form of outreach— creative way to connect users with materials </li></ul><ul><li>Low staff time commitment </li></ul><ul><li>Built collection awareness </li></ul>
    18. 35. Challenges: <ul><li>Idea was good but right tool for us? </li></ul><ul><ul><li>Success dependent upon local Foursquare use </li></ul></ul><ul><li>How to measure if this was a success? Did we reach our target audience? </li></ul><ul><li>How to market use successfully? </li></ul>
    19. 37. Lessons Learned: <ul><li>Positive impact on Department staff </li></ul><ul><li>Solid concept </li></ul><ul><li>Trying something new brings openness and transparency </li></ul>

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