Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Slide share mattia michelangeli i uem 2010

374 views

Published on

  • Be the first to like this

Slide share mattia michelangeli i uem 2010

  1. 1. iUEM Competitive Advantage with Mobile Applicationfor European Motorcycle Union
  2. 2. Summary• Introduction• Smartphones and mobile applications• Why invest on mobile?• Needs for bikers• iUEM features• iUEM services hierarchy• iUEM wireframes• Advantages• Future implementations• iUEM costs and deadlines• Conclusions
  3. 3. Introduction• Who better than a Tuscany biker knows the best places and tours in his region? Why he shouldn’t share his knowledge with deutsche bikers and viceversa?• UEM has got little visibility despite the huge number of activities across all Europe• UEM with this application and professional management of hotels relationships will take a competitive advantage over similar organizations
  4. 4. Smartphones and mobile applications• Advanced computing ability• Innovative features: – Connectivity (3G, UMTS, HSDPA, WiFi) – Accelerometer – Gyroscope – High resolution cameras• Services available (applications): – Navigator – Web-surfing – Photo / Video – Social – Augmented reality – QRCode
  5. 5. Why invest on mobile? [1/2]• To offer innovative products• To reach customers• Visibility• Technology at the least expensive cost• Services integration• Passive advertising Above all: Diffusion of smartphones
  6. 6. Why invest on mobile? [2/2] SOURCE: OFCOM REPORT 2010
  7. 7. Needs for bikers• Find nearby useful places: – Hotels – Restaurants – Camping sites – Repair shops• Nearby list of events• News• Social networking with other enthusiasts: – Tweets – Check in – Messages – Photos
  8. 8. iUEM features• Google Maps: – Geo Location – Find nearby places – Navigator• News from UEM (RSS)• Social: – Twitter – Facebook – Foursquare
  9. 9. iUEM services hierarchy NEWS NEWS LIST NEWS DETAIL CHECK - IN SOCIAL FRIENDS LIST FRIEND DETAILiUEM HOTEL RESTAURANT PLACES MAP REPAIR SHOP CAMPING EVENTS EVENTS LIST EVENT DETAIL
  10. 10. iUEM wireframe [1/5] Main Menu
  11. 11. iUEM wireframe [2/5]News List News Detail
  12. 12. iUEM wireframe [3/5]SOCIAL MAIN MENU SHARE YOUR CONTENTS FRIEND STATUS DETAIL
  13. 13. iUEM wireframe [4/5]Places selection Map related to user position
  14. 14. iUEM wireframe [5/5]Events List Event Detail
  15. 15. Advantages• Passive advertising• New services for customers• Visibility• Viral marketing• Easy integration with existing services• Easier information retrieval for bikers: – Simple and automatic use of the navigator for POI (Points Of Interest)
  16. 16. Future implementations• QRCode – UEM advertising• Licences – (QRCode – Subscription – etc…)• Bikers race (http://www.konkuri.com)• Cheaper Assurances / Services for UEM subscribers• Social network for bikers• Global rental services for subscribed UEM clients
  17. 17. Conclusions• Mobile applications are the future: – Companies should keep abreast of new technology• Technology at the least expensive cost• Multichannel marketing• Agile services implementation• Services Integration
  18. 18. iUEMMattia Michelangeli ICT Advisor@ European Motorcycle Union

×