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Intrapreneurship Conference OPEN DAY
Launch of European Social Intrapreneurship Programme

11 December 2013
4.00pm – 8.00p...
Official Open Day Welcome
Intrapreneurship: A winning innovation
strategy through employee empowerment

Juan- Jose Juan
Global Head of Enterprise In...
Intrapreneurship
Real life cases – Testimonies from
intrapreneurs and enablers

Session moderated by

Raf Weverbergh
Manag...
IBM Finland
“Intrapreneurship is about attitude”

Ville Peltola
Innovation Director
CTO Office Europe
IBM
Intrapreneurship is about attitude
Ville Peltola, ‘Serial Intrapreneur’
Innovation Director IBM Finland, CTO Office Europe
IBM 'Kasvuhuone’
Fast prototypes, demos, mockups
that help close existing deals or
open new ones. Accelerate new
technolog...
250+ members
discussions
knowledge sharing
meetups

intrapreneurship.fi
1. Come to work each day willing to be
fired
2. Circumvent any orders aimed at
stopping your dream
3. Do any job needed to...
BBVA
“A New era, a new mindset: changing
the bank from within”

Antoni Ballabriga
Head of Corporate Responsibility & Reput...
Rebuilding trust &
reputation from
within
Responsible business: strategic driver & cultural change
Antoni Ballabriga. Head...
A new era for
banking industry
Nothing will remain as it was …

2
What's happening today?

1.Financial activity is undergoing a radical loss of its social
legitimacy. This is a permanent g...
A new challenge
for BBVA
Where we are going to …

4
Our response: getting a new “mindset”

RESPONSIBLE BUSINESS

5
Lo que sabemos muy bien:
Cuántos
Cuántos
Cuántos
Cuántos
…

euros
euros
euros
euros

ganamos
tenemos prestado en hipotecas...
Lo que no sabemos ni tenemos
en cuenta en el día a día:
Cuántas
Cuántas
Cuántas
Cuántas
…

PERSONAS
PERSONAS
PERSONAS
PERS...
Responsible Business & customers/society
The pyramid of
credibility
Our
WORLD
Responsibility
as a COMPANY
Responsibility w...
Responsible business & management team
2

1
Long term
orientation
•
•
•

Stable and perdurable
relationships
Avoid the sho...
A core theme in Management Meeting

… and clear support from top management
(Responsible Business Committee)

10
A new
management
key factor
Promoting social intrapreneurship

11
Tactics for social intrapreneurship

Translate

Customer centricity has to include
“people centricity”
CRR must translate ...
Tactics for social intrapreneurship

Incubate
CRR practitioners recognizes that
change can’t be orchestrated from their
of...
Tactics for social intrapreneurship

Acculturate
Finally, new CRR practitioners also
need to craft an overall
organization...
Where we are
now?

15
Where we are now?
Spreading the
“virus”

Momentum Project, a program to help
social entrepreneurs to grow & scale. An
acti...
Rebuilding trust &
reputation from
within
Responsible business: strategic driver & cultural change
Antoni Ballabriga. Head...
Enel & Endesa
“Fostering a culture of innovation”

Ismael Pulido
Innovation Management
Endesa S.A.
Endesa

2013 | 12 | 11

Enel & Endesa: fostering a culture of
innovation
Employees’ ideas and innovation – EIDOS MARKET
Ju...
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
CORPORATE CULTURE

THE EXPERIMENT OF THE MONKEYS AND THE BANANA IN THE CAGE.

T...
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
PROVIDING THE INNOVATION

Creativity
INDIVIDUAL

Innovative
Organization
Cultur...
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
Eidos Market
2

How can I get
MORE & BETTER
IDEAS for my
business?
1

3

How ca...
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
Eidos Market

Cultura de innovación
Culture of innovation

5
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
Eidos Market

Cultura de innovación
Culture of innovation

6
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
Eidos Market

Cultura de innovación
Culture of innovation

7
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
EIDOS MARKET - COMUNICATION

Cultura de innovación
Culture of innovation
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
COMUNICATION, KEY FACTOR FOR THE ASSUMPTION OF CULTURE

COMMUNICATION
ACTION

C...
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
PARTICIPATION

Target audience: 22.496 participants

5.300 visitants

1.718 act...
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
OTHER ASPECTS

CONSISTENCY

ORIENTATION TO BUSINESS

ERROR TOLERANCE
INNOVATION...
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION

Thanks

Cultura de innovación
Culture of innovation

12
“Este documento es propiedad de ENDESA , en consecuencia no podrá ser divulgado ni hecho público sin el consentimiento pre...
Mondragon
“Team-intrapreneurship, empowering
employees to create”

Iñigo Blanco
Team-coach & Lecturer
Mondragon University
“Team-intrapreneurship, empowering employees to create”

How team work and co-operative environments are key
elements to f...
2
ABOUT
TEAM INTRAPRENEURSHIP
TEAM LEADER
TEAM INTRAPRENEUR

1. INDIVIDUAL

TEAM LEARNER

TEAM COACH
DIVERSITY LEADER
ROLES, LEADERSHIP & LEARNING
BY DOING (AND FROM MISTAKES!)
INTRAPRENEURIAL
TEAM

2. TEAM
WHY
HOW
WHAT

INNOVATIVE ROIS & K...
SOCIAL INNOVATION LABS - Impact HUB
SOCIAL INNOVATION
ECOSYSTEM

3. COMPANY

LEARNING COMPANIES
- RADICAL EDUCATION-

“CHA...
ITS ABOUT PEOPLE AND THEIR
INTRAPRENEURIAL POWERS
ENEKO IZQUIERDO: Implemented +2500 self-managed teams
in EROSKI, now designing the shift to intrapreneurial teams.
OSCAR GARCÍA: Created a human-centered vision in OBEHETTICH Spain that lead the whole international group to
design more i...
IRUNE GONZALEZ: Through DOT S Coop she uses Design and
Engeneering skills to tackle social inequality in rural regions in
...
DIEGO ROMERO: Is changing how Multimedia and Audiovisual
research is done at the Instituto Tecnológico de Aragón.
ALEX NAVARRO: Empowers local employees in CHINA by creating
a shared vision with matrix company at FAGOR EDERLAN.
YOUTH INTRAPRENEURSHIP
We need to be brave and free to challenge the status quo and
not to play adult-business but create new business realities.
Young intra-preneurs we need to contribute meaningfully to
face the unknown and create multigenerational-knowledge.
Master Internacional Ejecutivo en Intraemprendizaje e Innovación Abierta
Programas  en  marcha:
Oficial  European  Bachelour  degree  On  Entrepereneurial  Leadership  &  Innova<on
Irun  /  Ona)  ...
September 2013
CAMPUS: Irun, Oñati, Bilbao, Madrid, Amsterdam.

360

24

team-entrepreneurs

team-companies

59

10

40

i...
PEOPLE
working in TEAMS
daring to DREAM
facing the UNKOWN
creating NEW REALITIES
Iñigo Blanco
iblanco@mondragonteamacademy.com
@InigoFunky on Twitter
www.MondragonTeamAcademy.com
www.WhiteKaos.wordpress....
THANK YOU
MILA ESKER
GRACIAS
MERÇI
XIE XIE
Panel discussion and Q&A

Session moderated by

Raf Weverbergh
Managing Partner
FINN
Coffee Break
Social Intrapreneurship: How Business
Innovators are helping to build a
more sustainable world

Dr. David Grayson
Director...
Professor David Grayson, 11th December 2013

Social Intrapreneurship: How Business Innovators
are helping to build a more ...
Social

Intrapreneurs

people within a large corporation who take direct initiative
for innovations which address social o...
• Social Innovation: new strategies, concepts, ideas
and organizations that meet social needs.

• Corporate Social Innovat...
MINDSET
Social value-creation
Business AND social purpose
combined
Values of sustainability
BEHAVIOURS

Persistence and self-belief
Learning
Outreach
SKILLS
Entrepreneurship
Marketing and communications
Partnership-building
Deep understanding of their
business
Capacity to...
WELCOME

Social Intrapreneurs
KEEP OUT

WILKOMMEN

BIENVENUE

BENVINGUT

BIENVENIDO

BENVENUTOA
Enabling environment
• Cultivate 'cafe culture’
• Humanise organisation (egalitarianism,
generosity)
• Account for social ...
“In areas where
big breakthroughs
are needed, we
must step up joint
working with
others.”
Launch of European Social Intrapreneurship
Programme

Jan Noterdaeme

Stephanie Schmidt

Markus Hipp

Senior Advisor on Ex...
Ashoka
BMW Foundation

Key Areas
• Responsible Leadership
• Venture Philanthropy
• Pro Bono
• Social Entrepreneurship
• Internati...
CSR Europe
• 70 multinational companies:

• 5000 enterprises across EU:
For impact, Collaboration is required
Support
companies

Support
Intrapreneurs

Scale up with EU

Best Practice
Exchange

...
Launch of European Social Intrapreneurship
Programme

Jan Noterdaeme

Stephanie Schmidt

Markus Hipp

Senior Advisor on Ex...
Social Intrapreneurship
Real life cases – Testimonies from
companies and experts
Session moderated by

Maggie De Pree
Co-F...
Allianz
“Disruptive Innovators from the Inside:
Can Social Intrapreneurs Change the
Course of Corporate Action?”

Michael ...
Danone
“Beyond the walls of the company: taking
care of its Ecosystem”

Esther Sarsa Ezquerra
Sustainable Development Mana...
July 2013
GENESIS OF THE FUND
WHAT IS OUR MISSION ?

A dotation
of 100M€
in
2009

Jobs creation
Income generation
Competencies developed
Capabilities cr...
WHAT ARE THE CRITERIA FOR A PROJECT TO BE SUPPORTED?

There are 5 main eligibility criteria

Be allocated with dedicated h...
WHAT KIND OF PROJECTS DO WE WORK ON ?

Our initiatives are split into 5 clusters corresponding
to the different steps of t...
BUSINESS VALUE CREATION : A HOLISTIC PERFORMANCE

1. Secure sourcing &
Licence to operate

2. Topline growth

3. Employees...
Social School for
Women Empowerment
EMPOWERMENT PROCESS

Victim

Survivor

Changemaker

Empowerment
+
Training and
Coaching
+
Job Opportunity
Women have a gre...
Danone Ambassadors Program
A social cause, the solution of a business issue

Thanks to Escuela Ana Bella, Social School fo...
UNICEF
“Global Prototyping, Youth Innovators and
Intrapreneurship at UNICEF”

Joe Agoada
Resource Mobilization Coordinator...
Global Prototyping, Youth Innovators
and Intrapreneurship at UNICEF
Joseph Agoada
jagoada@unicef.org
Twitter: @UNICEFGIS

...
2
3
4
5
6
6
7
7
BRINGING INTRAPRENEURS TOGETHER

Online Course: February 24, 2014 - March 21, 2014
For more information visit:
TechChange....
Accenture
“The power of Social Intrapreneurship”

Gib Bulloch
Founder and Executive Director
Accenture Development Partner...
Panel discussion and Q&A

Session moderated by

Maggie De Pree
Co-Founder
The Human Agency
Wrap-Up & Conclusion

Jan Noterdaeme
Senior Advisor on External Relations
CSR Europe
Intrapreneurship Conference OPEN DAY
Launch of European Social Intrapreneurship Programme

Thank you!
Barcelona CSR Europe Social Intrapreneurship
Barcelona CSR Europe Social Intrapreneurship
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Barcelona CSR Europe Social Intrapreneurship

  1. 1. Intrapreneurship Conference OPEN DAY Launch of European Social Intrapreneurship Programme 11 December 2013 4.00pm – 8.00pm
  2. 2. Official Open Day Welcome
  3. 3. Intrapreneurship: A winning innovation strategy through employee empowerment Juan- Jose Juan Global Head of Enterprise Innovation Vodafone Global Enterprise
  4. 4. Intrapreneurship Real life cases – Testimonies from intrapreneurs and enablers Session moderated by Raf Weverbergh Managing Partner FINN
  5. 5. IBM Finland “Intrapreneurship is about attitude” Ville Peltola Innovation Director CTO Office Europe IBM
  6. 6. Intrapreneurship is about attitude Ville Peltola, ‘Serial Intrapreneur’ Innovation Director IBM Finland, CTO Office Europe
  7. 7. IBM 'Kasvuhuone’ Fast prototypes, demos, mockups that help close existing deals or open new ones. Accelerate new technologies. Idea Prototype Innovation kasvuhuone = growth room kasvihuone = green house
  8. 8. 250+ members discussions knowledge sharing meetups intrapreneurship.fi
  9. 9. 1. Come to work each day willing to be fired 2. Circumvent any orders aimed at stopping your dream 3. Do any job needed to make your project work, regardless of your job description 4. Find people to help you 5. Follow your intuition about the people you choose, and work only with the best 6. Work underground as long as you can – publicity triggers the corporate immune system 7. Never bet on a race unless you are running in it 8. Remember, it is easier to ask for forgiveness than for permission 9. Be true to your goals, but be realistic about the ways to achieve them 10. Honor your sponsors
  10. 10. BBVA “A New era, a new mindset: changing the bank from within” Antoni Ballabriga Head of Corporate Responsibility & Reputation BBVA
  11. 11. Rebuilding trust & reputation from within Responsible business: strategic driver & cultural change Antoni Ballabriga. Head of Corporate Responsibility & Reputation Intrapreneur Conference. Barcelona. 11 December 2013
  12. 12. A new era for banking industry Nothing will remain as it was … 2
  13. 13. What's happening today? 1.Financial activity is undergoing a radical loss of its social legitimacy. This is a permanent global loss and is combined with a growing demand for responsibility. 2.Regulatory pressure is increasing in the sector, particularly in issues related to customer protections. 3.The dignity of our work is being questioned, which undermines the pride of belonging and limits our potential to become the world's best global bank. 3
  14. 14. A new challenge for BBVA Where we are going to … 4
  15. 15. Our response: getting a new “mindset” RESPONSIBLE BUSINESS 5
  16. 16. Lo que sabemos muy bien: Cuántos Cuántos Cuántos Cuántos … euros euros euros euros ganamos tenemos prestado en hipotecas nos deja cada cliente (estamos en ello) nos cuesta la financiación
  17. 17. Lo que no sabemos ni tenemos en cuenta en el día a día: Cuántas Cuántas Cuántas Cuántas … PERSONAS PERSONAS PERSONAS PERSONAS viven en viviendas que financiamos trabajan en empresas financiadas viven de nuestros dividendos dependen de BBVA en el mundo
  18. 18. Responsible Business & customers/society The pyramid of credibility Our WORLD Responsibility as a COMPANY Responsibility with your COMMUNITY Responsibility with your STAFF Responsibility with your CLIENT (PERSON) Clarity & Transparency Core fundamentals 8
  19. 19. Responsible business & management team 2 1 Long term orientation • • • Stable and perdurable relationships Avoid the shot term opportunism Linking compensation & long term goals 3 Commitment with the impact and development Balanced relationship with our customers • No asymmetry • Honesty, fair trade, plan language • Responsible product design, good commercial practices • Impact in people’s lives, in SMEs, local communities and country development Promoting a cultural change that puts people at the core of our business 9
  20. 20. A core theme in Management Meeting … and clear support from top management (Responsible Business Committee) 10
  21. 21. A new management key factor Promoting social intrapreneurship 11
  22. 22. Tactics for social intrapreneurship Translate Customer centricity has to include “people centricity” CRR must translate which is the impact in people lives of our products & services CRR must translate the social relevant insights and assist other areas to include them into their day to day calculus 12
  23. 23. Tactics for social intrapreneurship Incubate CRR practitioners recognizes that change can’t be orchestrated from their office alone. Budget limitations, limits to formal authority, etc. The job is to connect, break silos & incubate a network of internal allies (social intrapreneurs) that are motivated to integrate the collective social intelligence into the planning and decision making functions 13
  24. 24. Tactics for social intrapreneurship Acculturate Finally, new CRR practitioners also need to craft an overall organizational narrative, as shared story about how de company incorporates its social responsibilities into all decision making CRR directors must move the company from “shared value” to “shared values” 14
  25. 25. Where we are now? 15
  26. 26. Where we are now? Spreading the “virus” Momentum Project, a program to help social entrepreneurs to grow & scale. An action learning & a platform for mentoring (10% of managers involved in 2015) Incubating high impact projects Yo Soy Empleo, Mortgage Customer Protection Plan, some programs linked to business and with high social impact Defining how to scale the “movement” Social Intrapreneurship PMO: project strategic alignment and selling process, getting resources, accountability, visibility and recognition… 16
  27. 27. Rebuilding trust & reputation from within Responsible business: strategic driver & cultural change Antoni Ballabriga. Head of Corporate Responsibility & Reputation Intrapreneur Conference. Barcelona. 11 December 2013
  28. 28. Enel & Endesa “Fostering a culture of innovation” Ismael Pulido Innovation Management Endesa S.A.
  29. 29. Endesa 2013 | 12 | 11 Enel & Endesa: fostering a culture of innovation Employees’ ideas and innovation – EIDOS MARKET Juan Garrigosa Juan.garrigosa@endesa.es @juan_garrigosa
  30. 30. EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION CORPORATE CULTURE THE EXPERIMENT OF THE MONKEYS AND THE BANANA IN THE CAGE. The danger of culture is that it is invisible. Culture is just everything we do without thinking, everything we do automatically and that we may not know where we have learned. It is everything that seems usual and logical. It is a framework that tells us what is appropriate and what is not. Cultura de innovación Culture of innovation 2
  31. 31. EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION PROVIDING THE INNOVATION Creativity INDIVIDUAL Innovative Organization Culture GROUP Cultura de innovación Culture of innovation 3
  32. 32. EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION Eidos Market 2 How can I get MORE & BETTER IDEAS for my business? 1 3 How can I benefit from the COLLECTIVE INTELLIGENCE of my employees? How do I QUICKLY & ECONOMICALLY CHOOSE the best ideas? 5 4 Is there a way of keeping the INNOVATION MOMENTUM over time? Cultura de innovación Culture of innovation How do I ENGAGE my WORKFORCE in the innovation process? 4
  33. 33. EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION Eidos Market Cultura de innovación Culture of innovation 5
  34. 34. EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION Eidos Market Cultura de innovación Culture of innovation 6
  35. 35. EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION Eidos Market Cultura de innovación Culture of innovation 7
  36. 36. EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION EIDOS MARKET - COMUNICATION Cultura de innovación Culture of innovation
  37. 37. EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION COMUNICATION, KEY FACTOR FOR THE ASSUMPTION OF CULTURE COMMUNICATION ACTION Cultura de innovación Culture of innovation COMMUNICATION ACTION COMMUNICATION ACTION 9
  38. 38. EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION PARTICIPATION Target audience: 22.496 participants 5.300 visitants 1.718 active participants (32.4% of visitants) (23.6% of the target) 1.891 ideas (1.1 ideas/ active) 11.516 comments (6.7 comments/ active) 28.177 investments (16.4 investment/ active) Accumulated data from the 22nd of April 2012 until the 30th of November 2013 Cultura de innovación Culture of innovation 10
  39. 39. EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION OTHER ASPECTS CONSISTENCY ORIENTATION TO BUSINESS ERROR TOLERANCE INNOVATION REWARD Cultura de innovación Culture of innovation 11
  40. 40. EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION Thanks Cultura de innovación Culture of innovation 12
  41. 41. “Este documento es propiedad de ENDESA , en consecuencia no podrá ser divulgado ni hecho público sin el consentimiento previo y por escrito de ENDESA. Su contenido es meramente informativo por lo que no tiene naturaleza contractual ni puede hacerse uso del mismo como parte de o para interpretar contrato alguno. ENDESA no asume ninguna responsabilidad por la información contenida en este documento, ni constituye garantía alguna implícita o explícita sobre la imparcialidad, precisión , plenitud o corrección de la información o de las opiniones y afirmaciones que se recogen. Tampoco asume responsabilidad alguna por los daños y/o pérdidas que pudieran causarse sobre el uso de esta información. ENDESA no garantiza que las perspectivas contenidas en este documento se cumplirán en sus términos. Tampoco ENDESA ni ninguna de sus filiales tienen la intención de actualizar tales estimaciones, previsiones y objetivos que pudieran derivarse de este documento excepto que otra cosa sea requerida por ley”. Cultura de innovación Culture of innovation
  42. 42. Mondragon “Team-intrapreneurship, empowering employees to create” Iñigo Blanco Team-coach & Lecturer Mondragon University
  43. 43. “Team-intrapreneurship, empowering employees to create” How team work and co-operative environments are key elements to foster and lead in-company innovation IÑIGO BLANCO (@INIGOFUNKY) GLOBAL INTRAPRENEURSHIP CONFERENCE Barcelona - DEC 11th
  44. 44. 2
  45. 45. ABOUT TEAM INTRAPRENEURSHIP
  46. 46. TEAM LEADER TEAM INTRAPRENEUR 1. INDIVIDUAL TEAM LEARNER TEAM COACH DIVERSITY LEADER
  47. 47. ROLES, LEADERSHIP & LEARNING BY DOING (AND FROM MISTAKES!) INTRAPRENEURIAL TEAM 2. TEAM WHY HOW WHAT INNOVATIVE ROIS & KPIS START FROM THE WHY & SHARED VISION
  48. 48. SOCIAL INNOVATION LABS - Impact HUB SOCIAL INNOVATION ECOSYSTEM 3. COMPANY LEARNING COMPANIES - RADICAL EDUCATION- “CHANGEMAKER” COMPANIES - OPEN INNOVATION -
  49. 49. ITS ABOUT PEOPLE AND THEIR INTRAPRENEURIAL POWERS
  50. 50. ENEKO IZQUIERDO: Implemented +2500 self-managed teams in EROSKI, now designing the shift to intrapreneurial teams.
  51. 51. OSCAR GARCÍA: Created a human-centered vision in OBEHETTICH Spain that lead the whole international group to design more innovative products.
  52. 52. IRUNE GONZALEZ: Through DOT S Coop she uses Design and Engeneering skills to tackle social inequality in rural regions in INDIA.
  53. 53. DIEGO ROMERO: Is changing how Multimedia and Audiovisual research is done at the Instituto Tecnológico de Aragón.
  54. 54. ALEX NAVARRO: Empowers local employees in CHINA by creating a shared vision with matrix company at FAGOR EDERLAN.
  55. 55. YOUTH INTRAPRENEURSHIP
  56. 56. We need to be brave and free to challenge the status quo and not to play adult-business but create new business realities.
  57. 57. Young intra-preneurs we need to contribute meaningfully to face the unknown and create multigenerational-knowledge.
  58. 58. Master Internacional Ejecutivo en Intraemprendizaje e Innovación Abierta
  59. 59. Programas  en  marcha: Oficial  European  Bachelour  degree  On  Entrepereneurial  Leadership  &  Innova<on Irun  /  Ona)  /  Madrid  /  Amsterdam  /  Bilbao Interna<onal  Master  on  Intrapreneurship  &  Open  Innova<on   Ona)  /  Irun  /  Zaragoza  /  Bilbao  /  Shanghai  /  Pune  /  Amsterdam  /  San  Francisco  /  Finland Basic  Entrepreneurial  Innovator  professional  program Ermua  /  Leioa  /   Team  Mastery  Trainning Iberia  (Spain,  Portugal)  and  Asia  (Thailand,  China,  India  and  South  Korea)
  60. 60. September 2013 CAMPUS: Irun, Oñati, Bilbao, Madrid, Amsterdam. 360 24 team-entrepreneurs team-companies 59 10 40 innovation leaders new-companies 45 intrapreneurialprojects 4 un-employeed people regions impacted joined 62 team-coaches trained
  61. 61. PEOPLE working in TEAMS daring to DREAM facing the UNKOWN creating NEW REALITIES
  62. 62. Iñigo Blanco iblanco@mondragonteamacademy.com @InigoFunky on Twitter www.MondragonTeamAcademy.com www.WhiteKaos.wordpress.com DOT S. Coop HUB Donostia S. Coop Mondragon Team Academy
  63. 63. THANK YOU MILA ESKER GRACIAS MERÇI XIE XIE
  64. 64. Panel discussion and Q&A Session moderated by Raf Weverbergh Managing Partner FINN
  65. 65. Coffee Break
  66. 66. Social Intrapreneurship: How Business Innovators are helping to build a more sustainable world Dr. David Grayson Director of the Doughty Centre for Corporate Responsibility Cranfield School of Management
  67. 67. Professor David Grayson, 11th December 2013 Social Intrapreneurship: How Business Innovators are helping to build a more sustainable world
  68. 68. Social Intrapreneurs people within a large corporation who take direct initiative for innovations which address social or environmental challenges whilst also creating commercial value for the company
  69. 69. • Social Innovation: new strategies, concepts, ideas and organizations that meet social needs. • Corporate Social Innovation: companies linking innovation with sustainability to obtain success in the market, while also achieving environmental, social, and governance (ESG) goals • Company-led • Individuals
  70. 70. MINDSET Social value-creation Business AND social purpose combined Values of sustainability
  71. 71. BEHAVIOURS Persistence and self-belief Learning Outreach
  72. 72. SKILLS Entrepreneurship Marketing and communications Partnership-building Deep understanding of their business Capacity to build trust and find “sponsors” and champions
  73. 73. WELCOME Social Intrapreneurs KEEP OUT WILKOMMEN BIENVENUE BENVINGUT BIENVENIDO BENVENUTOA
  74. 74. Enabling environment • Cultivate 'cafe culture’ • Humanise organisation (egalitarianism, generosity) • Account for social environmental, as well as economic, value you create • Network inside & outside your organisation • Grow people into leadership roles • Experiment • Strategise to achieve sustainable business & societal goals
  75. 75. “In areas where big breakthroughs are needed, we must step up joint working with others.”
  76. 76. Launch of European Social Intrapreneurship Programme Jan Noterdaeme Stephanie Schmidt Markus Hipp Senior Advisor on External Relations Director Executive Director Ashoka Full Economic Citizenship BMW Foundation CSR Europe
  77. 77. Ashoka
  78. 78. BMW Foundation Key Areas • Responsible Leadership • Venture Philanthropy • Pro Bono • Social Entrepreneurship • International Relations • Political Participation • Social Intrapreneurship • Strong Intermediaries
  79. 79. CSR Europe • 70 multinational companies: • 5000 enterprises across EU:
  80. 80. For impact, Collaboration is required Support companies Support Intrapreneurs Scale up with EU Best Practice Exchange Award EU CSR Strategy 2015-18 Network of intrapreneurs EU Platform for Business in Development Assessment Tool Road Show
  81. 81. Launch of European Social Intrapreneurship Programme Jan Noterdaeme Stephanie Schmidt Markus Hipp Senior Advisor on External Relations Director Executive Director Ashoka Full Economic Citizenship BMW Foundation CSR Europe
  82. 82. Social Intrapreneurship Real life cases – Testimonies from companies and experts Session moderated by Maggie De Pree Co-Founder The Human Agency
  83. 83. Allianz “Disruptive Innovators from the Inside: Can Social Intrapreneurs Change the Course of Corporate Action?” Michael Anthony Head of Emerging Markets Development Allianz Reinsurance http://prezi.com/sgwgbeckpep/?utm_campaign=share&utm_medium=copy
  84. 84. Danone “Beyond the walls of the company: taking care of its Ecosystem” Esther Sarsa Ezquerra Sustainable Development Manager Danone
  85. 85. July 2013
  86. 86. GENESIS OF THE FUND
  87. 87. WHAT IS OUR MISSION ? A dotation of 100M€ in 2009 Jobs creation Income generation Competencies developed Capabilities creation OPERATE DIFFERENCIATE CONNECT Fund and co-create local socio-economic capabilitites through inclusive partnerships that reinforce Danone ecosystem and contribute to common interest Health (well growing, well ageing, nutrition education) Environment (recycling, sustainable agriculture, impluvium management) Territory development Women empowerment
  88. 88. WHAT ARE THE CRITERIA FOR A PROJECT TO BE SUPPORTED? There are 5 main eligibility criteria Be allocated with dedicated human resources Be jointly created with a not-for-profit organisation (NGO for example) Be replicable and/or scalable Create economic and social value inside Danone’s ecosystem Be initiated by a Danone CBU and integrated within the business strategy
  89. 89. WHAT KIND OF PROJECTS DO WE WORK ON ? Our initiatives are split into 5 clusters corresponding to the different steps of the Danone value chain. CARING SERVICES MICRO-DISTRIBUTION NEW DISTRIBUTION CHANNELS PROFESSIONNAL INCLUSION CONNEXION TO HEALTH CARE PROFESSIONALS SKILLED CARERS RECYCLING ACCESS TO RECYCLED MATERIAL BETTER PAID AND RECOGNIZED WASTEPICKERS LOCAL DEVELOPMENT SOURCING COMPANY REPUTATION STRONGER TERRITORY STRENGTHENED MILK SOURCING EMPOWERED DAIRY FARMERS
  90. 90. BUSINESS VALUE CREATION : A HOLISTIC PERFORMANCE 1. Secure sourcing & Licence to operate 2. Topline growth 3. Employees engagement 4. Company reputation 5. Brand equity 6. Social capital & Socially Responsible Investment
  91. 91. Social School for Women Empowerment
  92. 92. EMPOWERMENT PROCESS Victim Survivor Changemaker Empowerment + Training and Coaching + Job Opportunity Women have a great potential than once it’s been developed generates a great value for companies and society
  93. 93. Danone Ambassadors Program A social cause, the solution of a business issue Thanks to Escuela Ana Bella, Social School for Women Empowerment, we have achieved to: • To source the market with high-profile and well-trained hostesses: more training and refueling sessions at the school. • To increase credibility through closer shopper profile hostess: same age, concerns, household experience and neighborhood. • To decrease rotation and absenteeism which was very high with committed hostess who value the job opportunity. More than 90% decrease in rotation and absenteeism. Commitment A valuable opportunity for them High Profile Intense and holistic training Social & Business Credibility Closer to Shopper Profile Low Rotation Job is key for having a new life with independence
  94. 94. UNICEF “Global Prototyping, Youth Innovators and Intrapreneurship at UNICEF” Joe Agoada Resource Mobilization Coordinator UNICEF
  95. 95. Global Prototyping, Youth Innovators and Intrapreneurship at UNICEF Joseph Agoada jagoada@unicef.org Twitter: @UNICEFGIS 1 1
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  102. 102. BRINGING INTRAPRENEURS TOGETHER Online Course: February 24, 2014 - March 21, 2014 For more information visit: TechChange.org 8 8
  103. 103. Accenture “The power of Social Intrapreneurship” Gib Bulloch Founder and Executive Director Accenture Development Partnerships
  104. 104. Panel discussion and Q&A Session moderated by Maggie De Pree Co-Founder The Human Agency
  105. 105. Wrap-Up & Conclusion Jan Noterdaeme Senior Advisor on External Relations CSR Europe
  106. 106. Intrapreneurship Conference OPEN DAY Launch of European Social Intrapreneurship Programme Thank you!

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