Platform banner
Title Character
Title
PEGI rating Developer name
Online
compatibility
Tomb	
  Raider’s	
  cover	
  is	
  t...
Platform banner
Title
Television System
Main Character
ESRB rating
Developer Publisher
Bioshock:	
  Infinite’s	
  cover	
  ...
Platform
Online
Compatibility
Exclusive to
platform
Title
Joel & Ellie
ESRB rating Developer
Publisher
The	
  Last	
  of	
...
Platform banner
Title
Television system
Awards sticker
Main player
types
ESRB rating
Developer Publisher
Titanfall’s	
  co...
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Four video game box art diagrams

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Four video game box art diagrams

  1. 1. Platform banner Title Character Title PEGI rating Developer name Online compatibility Tomb  Raider’s  cover  is  topped  by  the  PS3’s  black  banner.  To  the  le;  of  the   banner  sits  the  name  of  the  pla=orm,  to  the  right,  the  @tle  and  logo  of  the   online,  Playsta@on  Network.  Underneath  the  thin  red  line  bordering  off  the   banner  from  the  artwork  is  a  spacious  yet  very  detailed  piece  of  art.  Lara   Cro;,  the  principal  character,  stands  tall  and  dominates  the  middle  of  the   cover,  shining  and  glistening  with  rain  water  and  holding  her  wounded  arm,   which  blood  appears  to  be  running  down.  She  is  holding  her  bow  downwards   and  spor@ng  an  idle  glare,  confirming  that  she  is  currently  not  engaging  in  any   sort  of  baIle.  However,  the  background  environment  suggests  that  this  will   not  be  for  long  as  texture  of  the  crashing  waves  demonstrates  them  crashing   into  the  cave,  from  where  our  perspec@ve  lies.  There  is  what  appears  to  be  a   shipwreck  just  outside  of  the  cave  but  the  ar@st  has  chose  not  to  reveal  to   much  of  this,  to  perhaps,  en@ce  the  player  in  to  find  out  during  gameplay.  The   PEGI  ra@ng,  dis@nguished  from  the  black,  dreary  backdrop  with  its  red  box,   sits  in  the  boIom  le;  corner  of  the  cover,  whilst  just  the  developer’s  credits   sit  in  the  boIom  right,  adding  a  sense  of  somewhat  more  space  to  the  cover.
  2. 2. Platform banner Title Television System Main Character ESRB rating Developer Publisher Bioshock:  Infinite’s  cover  displays  Xbox’s  trademark  banner  at  the  top,  it’s  @tle  siSng   clearly  against  the  white  background,  with  a  paIern  of  it’s  tradi@onal  colours  to  the   right  of  the  banner.  The  case  is  also  coloured  in  Xbox’s  bright  green  trademark  colour.   The  television  system,  NTSC,  which  the  game  is  compa@ble  with,  sits  humbly  above   the  game  series’  @tle,  which,  plated  against  an  an@que  looking  rusty  shield,  with   patrio@c,  loyal  stars  placed  underneath,  is  sprawled  confidently  across  the  top  of  the   cover.  The  “infinite”  specifica@on  acts  almost  like  a  sub  header,  separated  on  another   shield,  with  the  remnants  of  a  US  flag  mel@ng  off  it.  The  combina@on  of  patrio@sm   and  destruc@on  is  con@nued  within  the  background,  with  the  wrecked,  American  flag   dangling  helplessly  down  the  right  side  of  the  cover,  on  fire.  This  perhaps  hints  at  the   corrupt  society  featured  in  the  game  and  degrading  of  the  US  government  and  their   views  in  it.  The  predominant  focal  point  of  the  cover  is  undoubtedly  the  protagonist,   Booker  DeWiI,  who  poses  in  a  casual  yet  aggressive  stance,  with  his  shotgun  slung   over  his  shoulder,  bandages  wrapped  around  his  wrist  and  great  ar@s@c  detail  put   into  his  clothing  and  aspects  of  his  character  as  minute  as  the  texture  of  his  hair  and   his  stubble.  His  figure  is  covered  by  an  array  of  fire  sparks  that  add  a  sense  of  ac@on   to  the  seSng  of  the  cover  and  therefore  a  certain  “cool  factor”  to  Booker’s  character,   as  he  looks  so  casual.  The  ESRB  ra@ng  sits  in  the  covers  boIom  le;  corner  whilst  the   developer  and  the  publisher’s  logos  sit  equally  sized  in  the  boIom  right.
  3. 3. Platform Online Compatibility Exclusive to platform Title Joel & Ellie ESRB rating Developer Publisher The  Last  of  Us’  cover  has  smaller  dimensions,  being  a  PS3  game.  The  PS3’s  black  banner  jets   across  the  top  of  the  cover,  geSng  lighter  as  it  progresses  to  the  right.  On  the  le;  of  the   banner  sit  the  name  of  the  pla=orm  whilst  the  @tle  and  logo  of  the  online,  Playsta@on   Network,  sit  clearly  on  the  lighter,  right  side.  Underneath  the  right  of  banner’s  dis@nct  and   effec@ve  thin  red  border,  a  panel  emerges,  emphasising  how  the  game  is  a  Playsta@on   exclusive,  not  only  to  promote  the  game  but  the  pla=orm  as  well.  The  en@re  perspec@ve  of   the  box  art  is  @tled  to  the  le;,  to  give  it  a  rugged  look.  Both  the  environment  and  the   aIen@on  of  the  characters  give  the  game  a  detailed  and  in  depth  feel  on  this  over.  The   skyscrapers  are  tall  and  in@mida@ng  and  rise  way  above  the  individuals,  the  @tle  and  the   banner  of  the  box,  whilst  the  characters,  Joel  and  Ellie  (who  is  standing  nearer  to  perhaps   aIain  the  focus  of  the  player  and  to  convey  the  importance  of  her  character)  stare  on  into   the  distance,  to  imply  there  is  more  in  that  environment  than  what  meets  our  eyes.  The   @tle  sits  in  a  simple,  bold,  white  font,  emerging  from  the  cover’s  le;  to  fit  in  with  western   reading  paIerns  and  is  decorated  with,  rough,  black  smudges  to  subtly  con@nue  the  rusty,   abandoned  themes  of  the  game.  The  ESRB  ra@ng  is  on  the  le;,  the  developer’s  credits  just   a  liIle  bit  larger  than  the  publisher’s  on  the  right.  Underneath  these  credits  across  the   boIom  of  the  screen  rise  some  blades  of  grass  very  near  to  our  perspec@ve,  perhaps  to   create  a  hands  on  approach  or  to  convey  how  much  nature  is  taking  over  the  urban   cityscape.  
  4. 4. Platform banner Title Television system Awards sticker Main player types ESRB rating Developer Publisher Titanfall’s  cover  displays  Xbox’s  trademark  banner  at  the  top,  it’s  @tle  siSng  clearly  against   the  white  background,  with  a  paIern  of  it’s  tradi@onal  colours  to  the  right  of  the  banner.  The   case  is  also  coloured  in  Xbox’s  bright  green  trademark  colour.  The  television  system,  NTSC,   which  the  game  is  compa@ble  with,  sits  humbly  above  the  game’s  @tle,  which,  in  black,  bold,   capital  and  futuris@c  font,  stands  out  across  the  top  of  the  cover,  complimented  by  a  white,   flame  like,  drop  shadow.  This  is  shown  well  against  the  beige  shaded,  cloudy  sky  of  the   skyline  background,  whose  monotone  and  close  rela@ons  of  colours  and  distant  buildings  add   both  neat  design  and  depth  to  the  percep@on  of  the  game’s  environment.  Not  too  much   space  is  le;  for  distance  however,  as  in  the  gap  on  the  right  side  of  the  cover,  a  label  boasts   the  game’s  status  of  winning  over  60  awards.  The  size  of  the  @tan  preIy  much  covers  the   majority  of  the  le;  side  of  the  box  and  yet  it  is  sta@onary  and  open.  The  pilot  seems  to   climbing  out  into  the  vast  environment  conveyed,  demonstra@ng  the  game’s  focus  on  the   humans  as  well  as  the  robots  as  well  as  the  sense  of  adventure  that  the  game  holds.  The   black  and  white  ESRB  ra@ng  sits  in  its  tradi@onal  spot,  the  boIom  le;  of  the  cover,  whilst  the   publisher’s  (EA)  symbol  sits  in  the  right  corner  in  a  stylised,  stamp  like,  transparent  manner.   This  leaves  the  en@rety  of  the  covers  lower  por@on  to  be  claimed  by  the  developer’s   (Respawn)  logo.  The  bold,  white  and  orange  font  of  their  text  and  logo  state  how  they   certainly  may  want  some  credit  for  this  @tle.  

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