Understanding & Running Profitable eCommerce Campaigns

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Understanding & Running Profitable eCommerce Campaigns

  1. 1. Title #HeroConf @Matt_Umbro Understanding & Running Profitable eCommerce Campaigns Matthew Umbro Director of Paid Search at Exclusive Concepts Founder of PPCChat April 28, 2014
  2. 2. Agenda #HeroConf @Matt_Umbro • Methodology of eCommerce PPC • Product • Category • Experimental • Product Listing Ads • Text Ads & Ad Extensions • Remarketing
  3. 3. Methodology #HeroConf @Matt_Umbro
  4. 4. Methodology #HeroConf @Matt_Umbro
  5. 5. Methodology #HeroConf @Matt_Umbro
  6. 6. Methodology #HeroConf @Matt_Umbro
  7. 7. Methodology #HeroConf @Matt_Umbro
  8. 8. Methodology #HeroConf @Matt_Umbro
  9. 9. Methodology #HeroConf @Matt_Umbro
  10. 10. Methodology #HeroConf @Matt_Umbro
  11. 11. Product Listing Ads #HeroConf @Matt_Umbro
  12. 12. Product Listing Ads #HeroConf @Matt_Umbro
  13. 13. Product Listing Ads #HeroConf @Matt_Umbro
  14. 14. Product Listing Ads #HeroConf @Matt_Umbro
  15. 15. Product Listing Ads #HeroConf @Matt_Umbro
  16. 16. Product Listing Ads #HeroConf @Matt_Umbro
  17. 17. Text Ads & Ad Extensions #HeroConf @Matt_Umbro
  18. 18. Text Ads & Ad Extensions #HeroConf @Matt_Umbro My eyes are drawn to the PLAs, not the text ads
  19. 19. Text Ads & Ad Extensions #HeroConf @Matt_Umbro
  20. 20. Text Ads & Ad Extensions #HeroConf @Matt_Umbro
  21. 21. Text Ads & Ad Extensions #HeroConf @Matt_Umbro Sitelinks Seller Ratings Social Consumer Ratings
  22. 22. Text Ads & Ad Extensions #HeroConf @Matt_Umbro
  23. 23. Text Ads & Ad Extensions #HeroConf @Matt_Umbro
  24. 24. Remarketing #HeroConf @Matt_Umbro
  25. 25. Remarketing #HeroConf @Matt_Umbro
  26. 26. Remarketing #HeroConf @Matt_Umbro
  27. 27. Remarketing #HeroConf @Matt_Umbro
  28. 28. Remarketing #HeroConf @Matt_Umbro *Image from www.perfectaudience.com
  29. 29. Remarketing #HeroConf @Matt_Umbro
  30. 30. Remarketing #HeroConf @Matt_Umbro
  31. 31. Remarketing #HeroConf @Matt_Umbro Thank You!

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