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Big Data LDN 2017: What does Eye-tracking teach us about Dashboard Design?

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Date: 15th November 2017
Location: Keynote Theatre
Time: 12:30 - 13:00
Speaker: Andy Cotgreave
Organisation: Tableau

Published in: Data & Analytics
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Big Data LDN 2017: What does Eye-tracking teach us about Dashboard Design?

  1. 1. What Does Eye-tracking Teach Us About Dashboard Design? Andy Cotgreave Technical Evangelist Tableau Stand 527
  2. 2. www.bigbookofdashboards.com Andy Cotgreave Technical Evangelist, Tableau
  3. 3. Painting: Unexpected Visitors, Ilya Repin. From: Eye movements and vision, Alfred Yarbus, 1967 (http://tabsoft.co/eyes)
  4. 4. http://tabsoft.co/eyes
  5. 5. https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/
  6. 6. Andy’s Mantra: Copy The F-pattern When Making Dashboards http://tabsoft.co/eyes
  7. 7. Amy Alberts aalberts@tableau.com @vitobug # D a t a 1 7
  8. 8. http://tabsoft.co/eyes
  9. 9. By Yarbus, A. L. - Yarbus, A. L. Eye Movements and Vision. Plenum. New York. 1967 (Originally published in Russian 1962), CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=13311610 http://tabsoft.co/eyes
  10. 10. http://tabsoft.co/eyes Today
  11. 11. HEATMAP
  12. 12. GAZE OPACITY MAP
  13. 13. TIME TO FIRST FIXATION
  14. 14. FIXATION DURATION
  15. 15. Where They LOOK, Not What They See
  16. 16. 10 seconds?
  17. 17. FORM IS PART OF FUNCTION
  18. 18. JAGGED LINES AND CALLOUTS
  19. 19. BIG NUMBERS MATTER
  20. 20. TIME TO FIRST FIXATION FIXATION DURATION
  21. 21. 1.9 6.1
  22. 22. 1.5 0.6
  23. 23. 2.7 4.0
  24. 24. 0.7 0.8
  25. 25. 3.7 2.7
  26. 26. 0.4 0.8
  27. 27. Painting: Unexpected Visitors, Ilya Repin. From: Eye movements and vision, Alfred Yarbus, 1967 (http://tabsoft.co/eyes)
  28. 28. Andy Cotgreave www.bigbookofdashboards.com

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