Big Data LDN 2017: Improving Customer Experience with an AI Bot

Big Data LDN 2017: Improving Customer Experience with an AI Bot
The Microsoft AI platform: Azure+AI
Cloud-powered AI for every developer
Services
Infrastructure
Tools
Big Data LDN 2017: Improving Customer Experience with an AI Bot
Conversations are the new platform of habit
Messaging apps experience explosive growth in terms of active users, frequency of use and messaging volume
Source: BI Intelligence, Portio Research
Big Data LDN 2017: Improving Customer Experience with an AI Bot
Direct Line Protocol
SDK
HTTP
AI
Big Data LDN 2017: Improving Customer Experience with an AI Bot
Big Data LDN 2017: Improving Customer Experience with an AI Bot
Big Data LDN 2017: Improving Customer Experience with an AI Bot
LUIS
Bing
Entity
Maps
Spelling
Computer
Vision
Custom
Vision
Translator
Text
Analytics
Big Data LDN 2017: Improving Customer Experience with an AI Bot
Title Section
Bots
Title Section
Title Section
Title Section
Title Section
Use Cases
Title Section
Title Section
Title Section
Title Section
Title Section
Title Section
Customer Support
Helping users find
information and complete
simple tasks without the
need of human assistance.
Retail
Provide seamless customer
support throughout the
shopping experience
Insurance
Improve customer
acquisition and provide
knowledge to general
questions
Automotive
• Information on vehicles,
inventory levels, incentive
plans, user manuals and answer
general knowledge questions.
Employee Productivity
Increase employee
engagement, simplify common
internal tasks and provide
immediate answers to general
knowledge questions
Common Business Scenarios
1,000,000+ Records
Web
Queries
Chat
Histories
Internal
KBs,
FAQs
Structured and Unstructured Data
Thousands of Conversation Flows
Big Data LDN 2017: Improving Customer Experience with an AI Bot
What Mattered Most
“We determined that AI technologies such as Microsoft Cognitive
Services and Bot Framework could be the key to offering our
customers the differentiated and personalized service and
cohesive customer journey we are aiming for.”
Antonia Colin-Jones, Strategic Partnership Program Manager, Dixons Carphone
BotConnector
BotFramework
Customer
Custom App
Message Received
Unknown Intent
Message Response
Intent 1
Business Language
Chat Language Model
Intent 2
Azure
Search
Live Agents
Case Workers
Dashboard
Application
Insights Telemetry
collects bot
effectiveness data
Bot Architecture
DocDB
Product
Catalogue
Web
Job
Catalogue
Files
Computer Vision
(Shelf Label OCR)
Sentiment
Spellcheck
LUIS
Big Data LDN 2017: Improving Customer Experience with an AI Bot
Beyond the Architecture
business problems
bot design user experience
personality
usability
do more
complete tasks
 Telemetry = Business Insights
• Microsoft Bot Framework (documentation & patterns)
• https://aka.ms/bot-docs
• Cognitive Service (demo & documentation):
• www.microsoft.com/cognitive
• Sessions recorded at Ignite conference:
• https://aka.ms/ignite17-bots
• Resources on AI @ Microsoft:
• www.microsoft.com/ai
• https://blogs.microsoft.com/ai/
Some resources to get you started…
Thank you
galiyawarrier
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Big Data LDN 2017: Improving Customer Experience with an AI Bot