MattShanks,Stamford-UXAUS2013, @ASTUTELY
ARE
COMPUTERS
HINDERING
CREATIVITY?
MattShanks,Stamford-UXAUS2013
MattShanks,Stamford-UXAUS2013, @ASTUTELY
GRAHAMWALLAS
awesomesocial
psychologist
NOTASBORINGAS
HELOOKS
MattShanks,Stamford-UXAUS2013, @ASTUTELY
Preparation INCUBATION REVELATION EVALUATION
1 2 3 4
GRAHAMWALLAS-ARTOFTHOUGHT,19...
MattShanks,Stamford-UXAUS2013, @ASTUTELY
Preparation INCUBATION REVELATION EVALUATION
1 2 3 4
ARTOFMATTSHANKS-GETTINGS**#!...
MattShanks,Stamford-UXAUS2013, @ASTUTELY
HOWDOYOU
CHARGEFOR
NOTTHINKING?
MattShanks,Stamford-UXAUS2013, @ASTUTELY
MattShanks,Stamford-UXAUS2013, @ASTUTELY
CLIENTPERCEPTION-
DIGITALTOOLS
MAKEeverything
moreEFFICIENT&
EASIER...
includingd...
MattShanks,Stamford-UXAUS2013, @ASTUTELY
DOESN'TTHISRESEARCHALREADY
EXISTONTHEINTERNET?
MattShanks,Stamford-UXAUS2013, @AS...
MattShanks,Stamford-UXAUS2013, @ASTUTELY
I'vePLAYEDAROUNDWITH
AXUREBEFOREANDITSHOULD
ONLYTAKE2days
MattShanks,Stamford-UXA...
MattShanks,Stamford-UXAUS2013, @ASTUTELY
CAN'tYOUJUSTQUICKly
PHOTOSHOPIT?
MattShanks,Stamford-UXAUS2013, @ASTUTELY
MattShanks,Stamford-UXAUS2013, @ASTUTELY
MATT'sRESPONSE
SURE<ICAn...
ifyouwanta
lameSOLUTION
MattShanks,Stamford-UXAUS2013, @ASTUTELY
REALITYCHECK
WESTILLGETPAIDEVENIF
WEDOANOKJOB.
"CLIENtshavedeadlinesand
budgetsto...
MattShanks,Stamford-UXAUS2013, @ASTUTELY
INTHISTECHNOLOGICAL
AGEWECANEACHLEAVE
ALARGERLEGACYBY
PROPaGATINGOURBESTIDEAS
tha...
MattShanks,Stamford-UXAUS2013, @ASTUTELY
TRANSLATION...
OKISN't
GOODEnough.
NOTFORMEOR
FORTHEWORLD
MattShanks,Stamford-UXAUS2013, @ASTUTELY
WHEREDOWEFIND
EXTRATIMEtomake
betterthanOK?
MattShanks,Stamford-UXAUS2013, @ASTUTELY
ADVANTAGEDESIGNER
MattShanks,Stamford-UXAUS2013, @ASTUTELY
MattShanks,Stamford-UXAUS2013, @ASTUTELY
OURBRAINSDON'T
TURNOFF
WE'reconstantly
interpretingtheworld
MattShanks,Stamford-UXAUS2013, @ASTUTELY
Solution
ASKFORTHE
PROBLEMEARLIER
MattShanks,Stamford-UXAUS2013, @ASTUTELY
MattShanks,Stamford-UXAUS2013, @ASTUTELY
May
PROJECT1
PREPARATION REV. EVALUATION
INCUBATION
INSERTPROJECT2PROBLEM
INTOBRA...
MattShanks,Stamford-UXAUS2013, @ASTUTELY
ITDOESN"'tNEEDTO
BEFORMAL&
ITDOESN"TNEEDTO
BEACOMPLETEBRIEF
MattShanks,Stamford-UXAUS2013, @ASTUTELY
""FROM:P<M
NEXTweek
YOU'reWOrkingon
AMOBILESITEFOR{}
[INSERTCLIENTNAME]
MattShanks,Stamford-UXAUS2013, @ASTUTELY
SUDDENLY
INATURALLYBECOME
MOREAWARE:
OFPATTERNS&
OFCLIENTDOMAIN
MattShanks,Stamford-UXAUS2013, @ASTUTELY
SETSUBCONSCIOuS
towork
&
FORGETTHEPROBLEM
FORAWHILE.but...
MattShanks,Stamford-UXAUS2013, @ASTUTELY
B
r e a d Y
e e
MattShanks,Stamford-UXAUS2013, @ASTUTELY
MattShanks,Stamford-UXAUS2013, @ASTUTELY
revelationwill
strikeatthemost
unexpectedtime
andyourjobisto
captureit MattShanks...
MattShanks,Stamford-UXAUS2013, @ASTUTELY
COMPUTERSARE
GREATATHELPING
OKLookCOMPLETE.
ANDOKCANBE
COMFORTABLE.MattShanks,Sta...
MattShanks,Stamford-UXAUS2013, @ASTUTELY
LETTHEBRAINLEAD
nottheoutput
MattShanks,Stamford-UXAUS2013, @ASTUTELY
MattShanks,Stamford-UXAUS2013, @ASTUTELY
CHangeyour
processtogetthe
mostoutofyour
brainBECAUSE
justOKISNOTOK
MattShanks,Stamford-UXAUS2013, @ASTUTELY
FORMANAGERS FORDESIGNERS
TELLEA|RLY ASKOFTEN
MattShanks,Stamford-UXAUS2013, @ASTUTELY
LEt'sINCUBATEONIT.
APPLAUSE.
ohYOu'retookind.
THANKS.
MattShanks,Stamford-UXAUS20...
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Are computers hindering creativity?

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Creative processes have adapted to business demands, our brains haven’t. Psychologist Graham Wallas (1926) posed a model for creativity, a simple 4-step process. I'll cover step 2 "incubation" and how it can fit into project plans so that we can produce truly innovative ideas with less effort in the same time-frame.

Published in: Design, Spiritual, Technology
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Are computers hindering creativity?

  1. 1. MattShanks,Stamford-UXAUS2013, @ASTUTELY ARE COMPUTERS HINDERING CREATIVITY? MattShanks,Stamford-UXAUS2013
  2. 2. MattShanks,Stamford-UXAUS2013, @ASTUTELY GRAHAMWALLAS awesomesocial psychologist NOTASBORINGAS HELOOKS
  3. 3. MattShanks,Stamford-UXAUS2013, @ASTUTELY Preparation INCUBATION REVELATION EVALUATION 1 2 3 4 GRAHAMWALLAS-ARTOFTHOUGHT,1926
  4. 4. MattShanks,Stamford-UXAUS2013, @ASTUTELY Preparation INCUBATION REVELATION EVALUATION 1 2 3 4 ARTOFMATTSHANKS-GETTINGS**#!TDONE DesignStudi0 TESTING VALIDATION ITERATION Pitch/Critique S/HOLDERWORKSHOPS FOCUSGROUPS CONTEXTUALENQUIRY
  5. 5. MattShanks,Stamford-UXAUS2013, @ASTUTELY HOWDOYOU CHARGEFOR NOTTHINKING? MattShanks,Stamford-UXAUS2013, @ASTUTELY
  6. 6. MattShanks,Stamford-UXAUS2013, @ASTUTELY CLIENTPERCEPTION- DIGITALTOOLS MAKEeverything moreEFFICIENT& EASIER... includingdesign
  7. 7. MattShanks,Stamford-UXAUS2013, @ASTUTELY DOESN'TTHISRESEARCHALREADY EXISTONTHEINTERNET? MattShanks,Stamford-UXAUS2013, @ASTUTELY
  8. 8. MattShanks,Stamford-UXAUS2013, @ASTUTELY I'vePLAYEDAROUNDWITH AXUREBEFOREANDITSHOULD ONLYTAKE2days MattShanks,Stamford-UXAUS2013, @ASTUTELY
  9. 9. MattShanks,Stamford-UXAUS2013, @ASTUTELY CAN'tYOUJUSTQUICKly PHOTOSHOPIT? MattShanks,Stamford-UXAUS2013, @ASTUTELY
  10. 10. MattShanks,Stamford-UXAUS2013, @ASTUTELY MATT'sRESPONSE SURE<ICAn... ifyouwanta lameSOLUTION
  11. 11. MattShanks,Stamford-UXAUS2013, @ASTUTELY REALITYCHECK WESTILLGETPAIDEVENIF WEDOANOKJOB. "CLIENtshavedeadlinesand budgetstoo.
  12. 12. MattShanks,Stamford-UXAUS2013, @ASTUTELY INTHISTECHNOLOGICAL AGEWECANEACHLEAVE ALARGERLEGACYBY PROPaGATINGOURBESTIDEAS thanbypropAgatingour chromosomes -DavidB.berman
  13. 13. MattShanks,Stamford-UXAUS2013, @ASTUTELY TRANSLATION... OKISN't GOODEnough. NOTFORMEOR FORTHEWORLD
  14. 14. MattShanks,Stamford-UXAUS2013, @ASTUTELY WHEREDOWEFIND EXTRATIMEtomake betterthanOK?
  15. 15. MattShanks,Stamford-UXAUS2013, @ASTUTELY ADVANTAGEDESIGNER MattShanks,Stamford-UXAUS2013, @ASTUTELY
  16. 16. MattShanks,Stamford-UXAUS2013, @ASTUTELY OURBRAINSDON'T TURNOFF WE'reconstantly interpretingtheworld
  17. 17. MattShanks,Stamford-UXAUS2013, @ASTUTELY Solution ASKFORTHE PROBLEMEARLIER MattShanks,Stamford-UXAUS2013, @ASTUTELY
  18. 18. MattShanks,Stamford-UXAUS2013, @ASTUTELY May PROJECT1 PREPARATION REV. EVALUATION INCUBATION INSERTPROJECT2PROBLEM INTOBRAINHERE PROJECT2 JUNE JULY AUGUST
  19. 19. MattShanks,Stamford-UXAUS2013, @ASTUTELY ITDOESN"'tNEEDTO BEFORMAL& ITDOESN"TNEEDTO BEACOMPLETEBRIEF
  20. 20. MattShanks,Stamford-UXAUS2013, @ASTUTELY ""FROM:P<M NEXTweek YOU'reWOrkingon AMOBILESITEFOR{} [INSERTCLIENTNAME]
  21. 21. MattShanks,Stamford-UXAUS2013, @ASTUTELY SUDDENLY INATURALLYBECOME MOREAWARE: OFPATTERNS& OFCLIENTDOMAIN
  22. 22. MattShanks,Stamford-UXAUS2013, @ASTUTELY SETSUBCONSCIOuS towork & FORGETTHEPROBLEM FORAWHILE.but...
  23. 23. MattShanks,Stamford-UXAUS2013, @ASTUTELY B r e a d Y e e MattShanks,Stamford-UXAUS2013, @ASTUTELY
  24. 24. MattShanks,Stamford-UXAUS2013, @ASTUTELY revelationwill strikeatthemost unexpectedtime andyourjobisto captureit MattShanks,Stamford-UXAUS2013, @ASTUTELY
  25. 25. MattShanks,Stamford-UXAUS2013, @ASTUTELY COMPUTERSARE GREATATHELPING OKLookCOMPLETE. ANDOKCANBE COMFORTABLE.MattShanks,Stamford-UXAUS2013, @ASTUTELY
  26. 26. MattShanks,Stamford-UXAUS2013, @ASTUTELY LETTHEBRAINLEAD nottheoutput MattShanks,Stamford-UXAUS2013, @ASTUTELY
  27. 27. MattShanks,Stamford-UXAUS2013, @ASTUTELY CHangeyour processtogetthe mostoutofyour brainBECAUSE justOKISNOTOK
  28. 28. MattShanks,Stamford-UXAUS2013, @ASTUTELY FORMANAGERS FORDESIGNERS TELLEA|RLY ASKOFTEN
  29. 29. MattShanks,Stamford-UXAUS2013, @ASTUTELY LEt'sINCUBATEONIT. APPLAUSE. ohYOu'retookind. THANKS. MattShanks,Stamford-UXAUS2013 @ASTUTELY MATT@ConSIDEREDAPPROACH>.COM

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