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How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013

  1. MattIsLive.com MATTHEW RUSSO Designer | Strategist | Marathoner @matthewrusso
  2. BACKSTORY October 30, 2010
  3. “I HAVE CANCER.” -Lindsay Giannobile
  4. THE BIG WHY A family for Lindsay and Tony
  5. LIFE IS ABOUT GROWTH “If what you did yesterday seems big, you haven't done anything today.” -Lou Holtz
  6. MY BIG IDEA Running + Website = $1,000 per Mile
  7. THE TOOLS Website, Themes, Plugins & More
  8. WEBSITE WordPress SOCIAL Facebook & Twitter PLUGINS WordPress EMAIL Build a List OFFLINE Spread the Word CONNECT It's Better Together
  9. WORDPRESS FTW Work Smarter, Not Harder
  10. IMPACT Spend your time doing what you know.
  11. TELL A GREAT STORY Quality matters more than ever.
  12. bit.ly/Running4L Watch the Video
  13. PLUGINS Connect your website to other platforms.
  14. MaxGalleria – PHOTO GALLERIES
  15. BE SPECIFIC Tell people what you want them to do.
  16. BUILD BRIDGES Connect your website to other platforms.
  17. OFFLINE Drive people online to learn more
  18. SOCIAL Listen, then get the word out.
  19. FACEBOOK Get people involved.
  20. TWITTER Listen. Respond. Converse.
  21. “#nikeplus training” “Really nice run! What are you training for?” bit.ly/Running4L LISTEN search.twitter.com RESPOND Respond personally CONVERSE Be interested & helpful
  22. WORLDWIDE COMMUNITY Dutch runner donated $25 from conversation started by listening on Twitter.
  23. WEB TRAFFIC By the numbers
  24. EMAIL Build a list, keep them engaged.
  25. 377 Donors & Subscribers
  26. POWER IN NUMBERS Give your subscribers a voice
  27. CLICKTOTWEET.com Pre-populate the tweets you want others to send
  28. 7,231 Unique visitors 59 Add'l Likes & Shares 26,469 Facebook impressions 705 New Visitors to Site $1,142.83 Raised in One Day
  29. RACEDAY 26.2 miles for a friend
  30. 245 Likes & Shares 106,675 News feed impressions 2.9% Click-through-rate 3,103 New Visitors to Site 62.99% of all traffic came from social media
  31. $27,781 3 Months, 2 Platforms, 1 Goal
  32. 7 MONTHS LATER... Success
  33. QUESTIONS?
  34. THANK YOU Learn more at SystemsForGrowth.com
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