MattIsLive.com
MATTHEW RUSSO
Designer | Strategist | Marathoner
@matthewrusso
BACKSTORY
October 30, 2010
“I HAVE
CANCER.”
-Lindsay Giannobile
THE BIG WHY
A family for Lindsay and Tony
LIFE IS ABOUT
GROWTH
“If what you did yesterday seems big, you
haven't done anything today.” -Lou Holtz
MY BIG IDEA
Running + Website = $1,000 per Mile
THE TOOLS
Website, Themes, Plugins & More
WEBSITE
WordPress
SOCIAL
Facebook & Twitter
PLUGINS
WordPress
EMAIL
Build a List
OFFLINE
Spread the Word
CONNECT
It's Bett...
WORDPRESS
FTW
Work Smarter, Not Harder
IMPACT
Spend your time doing what you know.
TELL A
GREAT STORY
Quality matters more than ever.
bit.ly/Running4L
Watch the Video
PLUGINS
Connect your website to other platforms.
MaxGalleria – PHOTO GALLERIES
BE SPECIFIC
Tell people what you want them to do.
BUILD BRIDGES
Connect your website to other platforms.
OFFLINE
Drive people online to learn more
SOCIAL
Listen, then get the word out.
FACEBOOK
Get people involved.
TWITTER
Listen. Respond. Converse.
“#nikeplus training”
“Really nice run! What
are you training for?”
bit.ly/Running4L
LISTEN
search.twitter.com
RESPOND
Resp...
WORLDWIDE
COMMUNITY
Dutch runner donated $25 from conversation
started by listening on Twitter.
WEB TRAFFIC
By the numbers
EMAIL
Build a list, keep them engaged.
377
Donors & Subscribers
POWER IN
NUMBERS
Give your subscribers a voice
CLICKTOTWEET.com
Pre-populate the tweets you want others to send
7,231
Unique visitors
59
Add'l Likes & Shares
26,469
Facebook impressions
705
New Visitors to Site
$1,142.83
Raised in One...
RACEDAY
26.2 miles for a friend
245
Likes & Shares
106,675
News feed impressions
2.9%
Click-through-rate
3,103
New Visitors to Site
62.99%
of all traffic ...
$27,781
3 Months, 2 Platforms, 1 Goal
7 MONTHS LATER...
Success
QUESTIONS?
THANK YOU
Learn more at
SystemsForGrowth.com
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
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How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013

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WordPress is an incredibly flexible tool that allows us to quickly build and launch websites – both fun and profit. Unfortunately, most sites never realize their full potential because they lack a few critical details. In this session, we will discuss how to use WordPress to tell better stories that lead visitors to action. We will also look at external systems that interface with WordPress to help us maximize our digital presence.

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How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013

  1. 1. MattIsLive.com MATTHEW RUSSO Designer | Strategist | Marathoner @matthewrusso
  2. 2. BACKSTORY October 30, 2010
  3. 3. “I HAVE CANCER.” -Lindsay Giannobile
  4. 4. THE BIG WHY A family for Lindsay and Tony
  5. 5. LIFE IS ABOUT GROWTH “If what you did yesterday seems big, you haven't done anything today.” -Lou Holtz
  6. 6. MY BIG IDEA Running + Website = $1,000 per Mile
  7. 7. THE TOOLS Website, Themes, Plugins & More
  8. 8. WEBSITE WordPress SOCIAL Facebook & Twitter PLUGINS WordPress EMAIL Build a List OFFLINE Spread the Word CONNECT It's Better Together
  9. 9. WORDPRESS FTW Work Smarter, Not Harder
  10. 10. IMPACT Spend your time doing what you know.
  11. 11. TELL A GREAT STORY Quality matters more than ever.
  12. 12. bit.ly/Running4L Watch the Video
  13. 13. PLUGINS Connect your website to other platforms.
  14. 14. MaxGalleria – PHOTO GALLERIES
  15. 15. BE SPECIFIC Tell people what you want them to do.
  16. 16. BUILD BRIDGES Connect your website to other platforms.
  17. 17. OFFLINE Drive people online to learn more
  18. 18. SOCIAL Listen, then get the word out.
  19. 19. FACEBOOK Get people involved.
  20. 20. TWITTER Listen. Respond. Converse.
  21. 21. “#nikeplus training” “Really nice run! What are you training for?” bit.ly/Running4L LISTEN search.twitter.com RESPOND Respond personally CONVERSE Be interested & helpful
  22. 22. WORLDWIDE COMMUNITY Dutch runner donated $25 from conversation started by listening on Twitter.
  23. 23. WEB TRAFFIC By the numbers
  24. 24. EMAIL Build a list, keep them engaged.
  25. 25. 377 Donors & Subscribers
  26. 26. POWER IN NUMBERS Give your subscribers a voice
  27. 27. CLICKTOTWEET.com Pre-populate the tweets you want others to send
  28. 28. 7,231 Unique visitors 59 Add'l Likes & Shares 26,469 Facebook impressions 705 New Visitors to Site $1,142.83 Raised in One Day
  29. 29. RACEDAY 26.2 miles for a friend
  30. 30. 245 Likes & Shares 106,675 News feed impressions 2.9% Click-through-rate 3,103 New Visitors to Site 62.99% of all traffic came from social media
  31. 31. $27,781 3 Months, 2 Platforms, 1 Goal
  32. 32. 7 MONTHS LATER... Success
  33. 33. QUESTIONS?
  34. 34. THANK YOU Learn more at SystemsForGrowth.com

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