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Mobile Payments (seminar 4 Feb 2013)

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Mobile Payments (seminar 4 Feb 2013)

  1. 1. Mobile payments Fixture or fad? Webreality February 2013Wednesday, 6 February 13
  2. 2. Today’s agenda • Mobile payments defined • Global trends • Leading technologies • Apple Passbook • Commercial opportunitiesWednesday, 6 February 13
  3. 3. What are “mobile payments”? Mobile at Mobile as Mobile payment Direct carrier Closed loop POS POS platform billing payments The mobile Phone as cash The big “Put it on my The digital store wallet register catch-all bill” card Customer pays at Merchant uses Mobile to mobile Typically digital Typically, private POS using mobile mobile device to payments, mobile content and technology with NFC or other process card to merchant, services; in-app commissioned by mechanism payment online or offline payment single merchantWednesday, 6 February 13
  4. 4. Global trends • Mobile payments • Transaction types • Phones • A pioneer of mobile paymentsWednesday, 6 February 13
  5. 5. Global trends: m-payments • Global m-payments $105.9b in 2011 • Gartner project 42% annual growth to 2016, to $617b and 448m users • Juniper Research say $1.7trn by 2017 • PayPal: by 2016 UK consumers will only need a phone to shop on high streetWednesday, 6 February 13
  6. 6. Global trends: transactions • Money transfers and airtime top-ups to drive developing market growth • Merchandise purchases expected to drive growth in developed marketsWednesday, 6 February 13
  7. 7. Global trends: phones • Q3 2012 global smartphone sales up 47% year on year • UK smartphone penetration 44%; to reach 75% in 2016 (eMarketer) • Jersey at 46%Wednesday, 6 February 13
  8. 8. Global trends: a pioneer • Starbucks trialled m-payments in 2009 • Now has 7 million regular users; 2.1m mobile purchases every week • Closed loop loyalty system; custom development • Developing new channelsWednesday, 6 February 13
  9. 9. Leading technologies • PayPal • Google Wallet • Square • Apple PassbookWednesday, 6 February 13
  10. 10. PayPal • Multiple payment tools • Owned by eBay • Over 110m active users • Positioned to compete with credit cards • 18,000 US stores now using PayPal Instore • 2.9% + 20p per transactionWednesday, 6 February 13
  11. 11. Wednesday, 6 February 13
  12. 12. Google Wallet • Desktop and mobile (in-store) payments • Uses NFC • Partners with credit cards • No transaction charges • Revenue model depends on adsWednesday, 6 February 13
  13. 13. Wednesday, 6 February 13
  14. 14. Square • Founded by Jack Dorsey (Twitter) • Part-owned by Starbucks • “Phone as PDQ” plus wallet • 2.75% per swipe or $275 per month • UK in 2013 • iOS and Android onlyWednesday, 6 February 13
  15. 15. Wednesday, 6 February 13
  16. 16. Apple Passbook • New with iOS 6 (iPhone and iPod Touch) • Stores vouchers, coupons, tickets, boarding passes, store cards etc • Location-sensitive • Rapid merchant adoption • “Connecting layer”Wednesday, 6 February 13
  17. 17. Apple Passbook - pros • Usable now • Very high market penetration • No transaction fees • Typically affluent user base • App support on other platformsWednesday, 6 February 13
  18. 18. Apple Passbook - cons • Requires some up-front investment • Apps for Android and Blackberry miss some functionalityWednesday, 6 February 13
  19. 19. Commercial opportunities • Store cards, gift vouchers, accounts • Geo-targeting with coupons • Behavioural analysis • Kid spending control • Marketing through innovation and customer serviceWednesday, 6 February 13
  20. 20. Any questions? www.webreality.co.ukWednesday, 6 February 13

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