Using Adobe Typekit for Custom Brand Fonts
Customers with their own custom or proprietary brand fonts can add use Adobe Typekit to deliver them
in their web content using the same proven technology that powers web fonts on more than 1 million
Custom Fonts are added to the Typekit library by the Typekit type team via our font import process. This
process uses a range of proprietary tools to validate the font data and to produce the range of web font
filetypes necessary to enable the Typekit solution to work in the browser.
Once the fonts have been loaded into Typekit, they’ll appear in the library of any user who is authorized
to access them. Only the users specifically authorized by our customer have access to their own
custom brand fonts.
In this screen shot, a custom font user is viewing the library that contains only a single custom font family,
called “[Customer Name] Apex”.
Please note that the customer name has been elided from this and other screen shots for confidentiality.
If we have processed multiple custom font families for the customer, each of them would appear as a
separate font here.
On clicking on a tile that corresponds with a given family, the font family page loads, which shows all of
the weight and style variations that are available in that particular family:
The Specimens tab shows an extended specimen of sample text which is loaded using the actual web
The Type Tester tool allows you to enter text and see, in real-time, how it would appear as a web font:
And the Browser Samples tab allows you to see how each font variation actually renders on more than
30 OS/browser combinations:
The process of adding font families and variations to the Typekit library is performed by the Typekit type
team. The production of optimized web font files is necessarily a manual one, and frequently requires the
attention of a type designer or technologist in order to make minor enhancements or corrections.
Our experience has shown that it is not possible to reliably produce web font files of an acceptable
standard of quality via any automated or self-service process.
Using Adobe Typekit for Custom Brand Fonts
Typekit fonts are integrated into content using “kits.” A kit contains the specific combination of font
weights and styles that are to be used on a given page or template.
Customers build and create their own kits using the self-service tools on Typekit.com. Once a kit has
been configured, the customer can “publish” it to make it live, so that it can be loaded on any page that
the kit has been configured for. A kit can contain any combination of custom fonts as well as any other
fonts from the Typekit library. With Typekit, there is no per-font charge, and there is no limit on the
number of fonts that can be used by a customer.
the HEAD of your HTML page, causes the Typekit code to run and the web fonts to be delivered. The
code looks like this:
Where ID is replaced with the ID provided in the kit editor when the kit was created.
Once this code has been loaded on a page, the page content can style any HTML text using the specified
font family name, just as they would using any other web font or system font.
Typekit customers are the only users with the capability to create or publish their own kits, and when the
content that contains the kit embed code is published. This way, our customers are the only ones who
control when changes to their kit configuration can take place.
Adobe Typekit’s Content Protection for Custom Fonts
The Typekit solution implements a number of measures for content protection to ensure that the fonts
cannot be downloaded and used outside the browser, and to ensure that custom web fonts are used only
by authorized parties.
Our “Defense In Depth” strategy is described here:
Enterprise Customer Support
Adobe Typekit Enterprise includes unlimited access to our Enterprise Support team.
1. Support by Telephone: Enterprise customers can reach an Enterprise Customer Support representative
directly by phone from 9 AM to 9 PM Eastern time on regular business days .
2. Support by Email: Enterprise customers have access to a dedicated Enterprise Customer support email
address, which receives priority attention from our enterprise support team.
Support is provided to all Typekit users - including vendors, partners, and agencies that represent our
customers. We do not require users to be pre-authorized in order to receive support by email or phone.
Service Level Agreement
Adobe Typekit Enterprise includes a Service Level Agreement that guarantees 99.9% uptime. The SLA is
described in more detail here:
Current Customers using Typekit for Custom Fonts
Adobe Typekit’s custom font solution is used by many of the world’s largest companies. The following
screen shots shows this solution in use by a few of our customers.
These implementations are live at the given URL’s as of Monday April 21 2012, and on your request we
are pleased to provide you with references that you may contact for each of these customers.
Current Customers using Typekit for Custom Fonts (cont.)
Adobe Typekit Enterprise: Pricing
Pricing for Adobe Typekit Enterprise starts at $750 per month, invoiced yearly at $9,000 per year.
• Unlimited accounts for your staﬀ & vendors
• Unlimited use of the full Typekit library
• Unlimited use on all sites and domains you own
• Unlimited SSL serving of fonts for secure pages
• Unlimited Priority tech support by email & phone
• Up to 25 Million monthly pageviews, or 50 MM using our CDN Integration option
• Support for custom/bespoke fonts
• 99.9% Uptime Service Level Agreement
• Free typography consultations
• Free browser support and font file updates
Pageviews in excess of 50MM are priced at $.01 (one cent) per thousand pageviews per month: 100
Million PV/month = $1,000 per month.
There is an additional one-time account setup fee of $1500.
Additional one-time processing fees for custom fonts start at $1500 per font, depending on the work
necessary to prepare the font for use on the web. We can provide a firm quote for font processing once
we’re able to evaluate the font.
In the minimum ($9,000/year configuration), Typekit Enterprise is oﬀered only via standard “shrink-wrap”
Negotiated T&Cs and bespoke SLA terms are available for transactions with a total contract value of
more than $100k.