The document discusses the process of creating a music video interpretation of the song "Dog Days Are Over" by Florence + the Machine. It describes researching the band and song online, planning the video storyline and schedule in Microsoft Excel, filming over two days with a video camera and digital photos, and editing the footage in Adobe Premier with effects like opacity changes and speed alterations. New media technologies like YouTube, Word, Photoshop, and PowerPoint were also used at various stages for tasks like sharing work online, designing promotional materials, and evaluating the final project.

1. Here are our replies... We asked 7 questions to find out what the typical fan likes and dislikes about Florence + the Machine. We asked two fans, one male, aged 17, and one female also aged 17. We tried to get a range of replies so that is why we asked to people of two different genders. Matthew Aged 17 Rachel Aged 17

2. Comments On Facebook we posted a link to our video on YouTube and asked our friends to give feedback. One post in particular was very detailed and we gained and lots of positive feedback. We also gained some constructive criticism about how we could improve the video.

4. After posting our video on to YouTube we encouraged our viewers to leave any comments that they may have . Once again we would be able to learn form them and discover what other people thought of our video. Comments “ I like the shakycam at the beginning  and the fast cutting during the forest sequence. It's a good interpretation of the  song.! ” Natnoo93 6 days ago “ like the video good interpretation of the song! who edited  it at 2.37 to 3.00 fantastic  edit on those 20 seconds! ” icedjelly1993 3 weeks ago So far we have not received a large number of comments but our views have now reached over 100 . We feel this is good amount as our video has only been released 26 days.

6. Research After our first discussion group we decided that we would split up the planning stages and each research a different area so that we didn’t have to waste time all researching the same thing. It was decided amongst the group that I would research Florence + the machine and their song “Dog Days Are Over” ,as I knew the most about the group and was had already heard and liked most of her songs on her album lungs. I decided to uses the internet to find any information that I could on the band. I Choose to use the website www.wikipedia.org . I found Wikipedia very useful in my research stages as I gained lots of useful information on the website including the early life of Florence Welsh, information on the band and information on the song Dog days are Over. Collaborating information about Florence + the machine gave us a feel of how Florence is influenced and how she applies that influence into her music. For example, Florence “was inspired by a giant text instalment titled "Dog Days Are Over" by artist Ugo Rondinone , which Welch used to see every day, riding her bike over Waterloo Bridge .” (Wikipedia). With this knowledge we were able to research Ugo Rondinone and discover more about his art work, and how we could interpret him into our own work.

9. Excel We used excel so that we could easily and effectively create a shooting schedule that we were able to stick to. We were able to print this out and give each member of the cast and crew a copy so they knew exactly when they were needed and at what times. We also included emergency contact numbers at the top of the schedule so we could contact each other if we needed to. We also knew at what location we would need to be at a certain time and what resources we would need to take with us. Using this technology really proved to be useful, being able to carry a shooting schedule around with us at all times kept us organised but also on track at all times. We also accounted for any extra time we would need and spread the filming out over two days so we knew that we would have plenty of time.

13. Advert Opacity Edited pictue Font We searched for a font that we thought look like the one Florence + the Machine used on their album advert We also burned this image like those on the digipak to show continuity We also used a black background like Florence + the Machine used on their album advert, this makes the central images stand out and catch our target audience’s eye We creatively made ribbons to add to the background. These ribbons related to the mise en scene we used when decorating the forest. This effect was created by changing the opacity to make the ribbons appear mystical and almost transparent Once again we saturated the Image to fit with our circus Theme. What we did with Photoshop

15. Tumblr acting as an online diary where we could post all of our audience research, all the planning including schedules storyboards and plot outlines, but also our evaluation of the filming days. This digital technology was a fantastic resource to have, not only can we access the online diary at any time we could also follow group members and look at each others work and compare valuable notes. Online blogging also made it easy for our teachers to leave comments so we could improve on work Research Planning Evaluation Construction

16. And Finally… PowerPoint has been very useful in the evaluation process as it is easy to post on my blog and you can easily upload images, videos and text all on slide. This way the text isn’t overpowering and my work looks more aesthetically pleasing. PowerPoint Images Video