An analysis of paratextual commodity flow of LEGO-based programming on Cartoon Network, for In Media Res.

1. LEGO-based Paratextual
Commodity Flow in Children’s
Television
Matthew P. McAllister, Penn State
Catherine Buckley, Penn State

2. Cartoon Network’s Ninjago Title Page –
No LEGO Logo

3. Cartoon Network Ninjago
Screen Capture

4. Cartoon Network’s Chima Title Page
– No LEGO Logo

5. Cartoon Network Chima
Screen Capture

6. Emphasizing the Lego Connection:
LEGO/Ninjago Website

7. Cartoon Network/Chima Website

8. Emphasizing the Lego Connection:
Ninjago Merchandise

9. Chima Merchandise

10. Establishing the LEGO Connections:
Ties to other LEGO-themed programs
in Chima promos on Cartoon Network

11. And similarly themed
LEGO tie-in commercials

12. And in back-to-back TV paratexts: A
promo for Chima the program and ad
for Chima toy set

13. Emphasizing the LEGO Connection:
Digital TV Programming Guide