Pictorious 2017 Update

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Pictorious 2017 Update

  1. 1. January 2017
  2. 2. Slide / 01 www.yourwebsite.com 2 Ad Campaign Overview……………………………………. 3 Pictorious Community Key Insights…………………… 4 Pictorious Influencer Roster……………………………… 5 Example Contest……………………………………………… 6 Branded Contest Options………………………………….. 7 Recommended Best Practices……………………………. 9 Key Advantages & Problems Solved………………….. 10 Competitive Advantages…………………………………… 15 Team Pictorious………………………………………………. 16 Table of Contents
  3. 3. Pictorious Ad Campaign Overview ! Brand Challenges are launched in Pictorious Platform. ! Challenges are promoted by SMI team on ! Followers are directed to install app and participate in app challenges. ! Users are rewarded by being socially engaged in the Pictorious app with Pictorious points. ! Winner(s) announced. ! Challenges Campaign Wrap Report with key insights delivered to Brand. Slide / 01 www.yourwebsite.com Brand Challenge Page launched Challenge promoted on SMI channels Followers install app and enter Challenge Winners Announced Campaign Wrap Report 3
  4. 4. Pictorious influencer marketing strategy results in highly engaged group of users from the moment of install to ongoing use. • Average click to install rate is 21% compared to industry average for referral links of 2.6% • Average number of sessions per user/day = 3 • Average monthly retention rate = 30% Profile • 84% USA; 15% Canada, UK, Australia • Millennials Age: 18-24 • 50/50 gender split • Heavy iPhone users Pictorious Community Key Insights Slide / 01 www.yourwebsite.com 4
  5. 5. Influencer Roster Summary • Top Regions: California and New York • Top content categories: Beauty & Style, Entertainment, Food & Drink, Creative Selfies • Primary social platform: Instagram (63%) • Secondary: Twitter (23%) • Supporting platforms: Youtube (9%), Facebook (5%) Pictorious SMIs reach over 1,000,000,000 highly engaged Millennials 5
  6. 6. Hosted Brand Challenge Walk Through Enter Brand Challenges! We have tons of fun challenges! Get noticed! Users interact with cool content! Winners are selected! Watch your entry blow up! Get promoted! Claim your prize! 6
  7. 7. $1000 Basic Service $2000$1500 Full Service Branded Challenge Options • Pictorious will consult with the brand to identify campaign objectives, and create up to 3 brand strategy concepts to select from for the challenge. • Challenge creatives: headline & description copy, custom contest cover photos, and contest webmercial. • Social listening tools are employed to identify relevant social trends presented in the Campaign Key Insights Wrap Report. *All Standard Support items are included with Full Service. • Challenge Setup Support • Choice of contest length: Up to 4 weeks • Campaign Reporting and Key Insights Wrap Report Platinum Service • SMI pair up. Pictorious will search for SMI’s that are willing to host contests with Companies that match their particular style. • Challenge creative • Brand strategy concepts • Campaign Reporting and Key Insights Wrap Report • 2 hosted contests *All Full Service Support items are included with Platinum Service. 7
  8. 8. Challenge Amplification Options It is highly recommended that Brand Sponsors amplify each contest. Pictorious will activate its influencer community to promote the contest across Instagram, Facebook, and Twitter. Social media influencers are carefully curated for each Brand Challenge to maximize authenticity and engagement. Social Amplification Bundles Fee Estimated CPM Amplify Challenge Reach by up to 500,000 Followers $2,500 $5 Amplify Challenge Reach by up to 1,000,000 Followers $4,000 $4 Amplify Challenge Reach by up to 5,000,000 Followers $5,000 $1 Amplify Challenge Reach by up to 10,000,000 Followers $8,000 $0.80 Amplify Challenge Reach by up to 20,000,000 Followers $14,000 $0.70 Slide / 01 www.yourwebsite.com 8
  9. 9. Recommended Ad Campaign Practice •Longer challenges do better : 2 to 5 weeks •Keep challenges concepts simple: relatively easy for anyone to do with a mobile phone to broaden reach & engagement •Align challenges concepts with seasonal or celebrity trends •Pictorious has social listening tools that can suggest trends to brands who are part of our full service program •Minimum prize value: must be retail value of no lower than $250.00
 Slide / 01 www.yourwebsite.com 9
  10. 10. Summary of Advantages Slide / 01 www.yourwebsite.com Turn-key Solution User Generated Content Millennial Engagement Lower advertising costs • Biggest mobile users & spenders • Hard to reach with traditional marketing • Don’t respond to “advertising” • Low CPM and opportunity to amplify campaigns with Pictorious influencers • Native advertising model provides way to overcome ad blockers and get better ROI • Authentic • Engaging • Cost effective • Reduce lead time and complexity of hosting challenges • Roster of influencers with deep expertise in curating engaging challenges 10
  11. 11. Problems Solved by Campaigns Problem Pictorious Platform Solution Mobile Ad Fraud Botnets cannot perform fraudulent activity related to Pictorious Ad Campaigns due to the need for a billable activity to be linked to a human consumer with a valid user account on both the Pictorious platform as well as Facebook, Instagram and Twitter. Ad Blockers By converting user-generated content into mobile native advertisements, ad blockers are rendered obsolete by the Pictorious Platform. (Ad blockers cannot block photos or videos). Connecting with Millennials Millennials respond to authenticity, and the opportunity to co-create. Pictorious eliminates the cost of disconnected brand messaging by leveraging the Millennial trend of individual content creation and sharing. Consumers put their own spin on their favourite brand’s messaging, then share it with their peers. Paying for ads with low engagement Pictorious offers the opportunity for brands to trial the platform at a low CPM and amplify campaigns with our roster of Millennial influencers. Custom curation of contests and creative is available. Slide / 01 www.yourwebsite.com 11
  12. 12. Brief Product Demo SELECT BRAND CHALLENGES TO PARTICIPATE IN. PREPARE VIDEO & COVER IMAGE. SUBMIT VIDEO ENTRY TO CHALLENGES SHARE VIDEO SOCIALLY TO GAIN LIKES, COMMENTS, AND SHARES FOR POINTS. 12
  13. 13. Brief Product Demo REDEEM THE POINTS YOU EARN AND CHOOSE THE MERCHANDISE OF YOUR CHOICE. CHECK THE LEADERBOARD DAILY TO VIEW YOUR PROGRESS. 13
  14. 14. User-to-User Direct Messaging Feature Message Friends! No need for 3rd party apps Find Friends! Make new ones 14
  15. 15. Competitive Advantages PICTORIOUS MIBI FIGHTME CHALLENGED IOS VERSION YES YES YES YES ANDROID VERSION YES NO NO NO COST PER ENGAGEMENT MODEL SUPPORTED YES NO NO NO 1:1 & GROUP CHALLENGES YES YES NO NO CONTESTS YES YES YES YES SOCIAL ENGAGEMENT AGGREGATION YES NO NO YES VIDEO SUPPORT YES NO YES YES IN-APP REWARDS STORE YES NO NO NO USER DIRECT MESSAGING YES NO NO NO 15
  16. 16. Team Pictorious TYLER PRATT CEO & FOUNDING PARTNER MATTHEW J. MCKAY CHIEF FINANCIAL OFFICER GENNADY FELLER CHIEF SOFTWARE ENGINEER Tyler Pratt's vision for Pictorious began even before the social phenomenon that was the enormously successful ALS ice bucket challenge. Tyler has evolved and transformed his vision into reality by creating a unique opportunity for brands, communities and people to engage and connect about things they care about in a fun and interactive way. In addition to being a lifelong health guru and sports enthusiast, Tyler also runs EON Therapeutics, a successful Vancouver-based organic nutritional supplements company, which he founded in 2011. Matthew J. McKay is an entrepreneurial leader with a very diverse array of experience in various sectors. From oil & gas and brokerage firms to accounting and technology. He has managed oil & gas services firms, oil & gas asset brokerage houses and has also now added a tech firm to the resume. His education and experience coupled with his entrepreneurial spirit and sheer will to succeed will no doubt be a deciding factor in the success of the next round of financing. Travis Ketler brings over a decade’s worth of diverse experience within the technology industry. At the Vancouver-based CRM firm PerfectMind he reinvented the company’s service model, successfully leading its teams throughout several key years of growth and evolution. Travis later ventured into digital marketing, serving as VP of Product Development for Native Ads where he led the development and launch of its entire native advertising network platform. Gennady Feller has over 20 years of advanced software engineering experience ranging from mobile social gaming to enterprise-level. After many years of freelance work globally, Gennady founded his own development company Safe Partner out of Silicon Valley, employing international development teams for collaboration on a wide-ranging scope of projects. TRAVIS KETLER CHIEF OPERATING OFFICER 16
  17. 17. +1.604.765.6436 info@pictorious.com www.pictorious.com

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