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SMC marketing Programs

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SMC marketing Programs

  1. 1. 2013 Marketing ProgramsSMC Marketing’s sole purpose is to create more selling opportunities for it’s Sales Force.
  2. 2. SMC Programs• Case Study.• Press Releases to TED, and publications.• Email Campaign• Proactive Marketing Program
  3. 3. Case StudyCreate a collection of one page documents thatillustrate SMC Solutions from our past clients. Thesestudies will be issued as a PDF and contain thefollowing: 1. Problem 2. Research 3. Proposal 4. Implementation 5. Review
  4. 4. Press ReleasesIssue bi-monthly press release that illustrates ourSolution nature and Community Involvement. Thesewill be sent to:• Local Papers (Community)• TED and Speciliaty Mag. (Solutions)• 417, Show Me, and Social Mag (Both)
  5. 5. E-mail CampaignsMonthly Newsletter:Each month SMC will issue a Newsletterfeaturing a product from each division.We will also be pushing Storefront,SMC-Tech, and community involement.Precision E-mails:SMC will issue hyper focused emailsfeaturing specialized products that havea history of purchases or fit the buyingprofile.
  6. 6. Electrical• Focus on Lighting and Tool Crib programs.• Develop a training schedule 1 class a month over 4 locations.• Create a Twitter Hash tag and tweet to specific programs.• Launch Mystery Products via web, giveaway, spiffs.
  7. 7. Data Comm• Focus on ? and ? programs.• Develop a training schedule 1 class a month over 4 locations.• Create a Twitter Hash tag and tweet to specific programs.• Create a demo site for new products and services to be demoed on I pads
  8. 8. Industrial and Safety• Focus on ? and ? programs.• Develop a training schedule 1 class a month over 4 locations.• Create a Twitter Hash tag and tweet to specific programs.• Create a SMC on the move tour with stops all over the state.
  9. 9. Automation• Focus on ? and ? programs.• Develop a training schedule 1 class a quarter over 4 locations.• Create a Twitter Hash tag and tweet to specific programs.• Enable Account managers with new tech and access to PDFs and tools to solve problems.• Provide spiff or incentives to look for problems outside of Automation and give leads to an account manager to solve.

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