Akg acoustics presentation

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Akg acoustics presentation

  1. 1. AKG Acoustics Durangaroeds Studios
  2. 2. Overview • AKG Acoustics is a company that produces and distributes high-quality microphones, headphones and wireless equipment. AKG stands for Akustiche und Kino-Gerate, which means acoustic and film equipment.
  3. 3. Overview AKG is one of the leading manufacturers of microphones in the world. Many internationally known musicians and stars have been seen using AKG microphones and headphones.
  4. 4. History • AKG was founded in Vienna Austria in the year 1947 by Dr. Rudolf Goerike and Ernst Pless. • Within months of being founded AKG was supplying equipment to radio stations, theatres and jazz clubs; at that time the products were hand made by only five employees.
  5. 5. History In 1949, AKG released their first pair of headphones. In the 1950s AKG made a step forward with the development of the first condenser microphone the C-12.
  6. 6. Quality • AKG has a strict tolerance for high- quality products. • AKG employs a strict quality management program to ensure high-quality product.
  7. 7. •To improve customer satisfaction constantly and acquire new customers. •To use our system of key figures and objectives to constantly improve corporate processes and product quality. •Our employees act with dedication and personal responsibility. •Our social commitment beyond cultural, religious, and regional boundaries is devoted both to our employees and human society as a whole. Quality Principles
  8. 8. Warranty Information • AKG does not provide a warranty to damaged products in the United States and Canada.
  9. 9. Benefits of AKG Acoustics • Many of our favorite artists use or have been recorded using AKG products. • We like the sound of these artists, and that is the sound we would like to bring out in our recordings we need to use the same products.
  10. 10. SWOT Analysis Strengths Weakness  The quality in the products is very good and highly rated.  Easy access to the products online or at a retailer.  There is a lot of information online and in person because this is a large company.  Great quality sound for our studio recordings.  Potential for increased business with good equipment.  The price of the products may be a problem for our studio.  There is no service available in the United States from AKG in the event of a problem.  May be an issue for new employees in operation of more advanced equipment. Opportunities Threats  AKG is a well-known brand which means people will recognize the name.  The impression that new customers might get when they see AKG equipment being used in our studio.  Potential Endorsements from AKG for using their products.  Maintenance of the products.  Artists may request other products.  Problem with working with other studios in case of assistance.
  11. 11. Benefits • The quality of sound produced with their microphones is great, and they are durable. • The quality assurance from the company is comforting. • Many people know the name AKG and would be impressed if a studio carried their products.
  12. 12. Drawbacks • AKG does not provide a warranty to users in the United States. • Repair and maintenance may be a problem due to issues with the warranty.
  13. 13. References "Professional Audio Solutions - Headphones and Microphones | AKG Acoustics." Professional Audio Solutions - Headphones and Microphones | AKG Acoustics. AKG, 2015. Web. 10 July 2015. Coletti, Justin. "Curing Condenser Confusion: An Audio History of the AKG C 414." Trust Me I'm a Scientist. N.p., 5 Sept. 2011. Web. 17 July 2015.

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