SMBTV Presentation

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A presentation on integration social media into an existing site and using social media to market to end-users.

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SMBTV Presentation

  1. 1. Social Media Matthew Gerrior @MatthewGerrior Lead Software Engineer @greanetree
  2. 2. Twitter
  3. 3. Twitter Tweet Button ● Allows users to share your content or tell their friends about your content without having to navigate away from your site ● Include your Twitter account in the Tweet using the "via" parameter, driving people to visit your Twitter account ● Recommend up to two additional Twitter accounts that the user may be interested in following
  4. 4. Twitter Tweet Button
  5. 5. Twitter Tweet Button Make your own: http://bit.ly/12Noi1R
  6. 6. Twitter Embedded Tweets ● Allows you to embed a specific Tweet in any given page, maintaining the Twitter look and feel if desired ● Provides the same rich media experience that users would find in their Timeline ● Allows users to follow the Tweeter, reply, retweet, and favorite the Tweet all without leaving your site
  7. 7. Twitter Embedded Tweets Additional Information: http://bit.ly/YZWl2q
  8. 8. Twitter Embedded Timelines ● Embed a timeline of your own tweets, or those of any public user ● Embed a timeline of your favorite tweets, or the favorite tweets of any public user ● Embed a timeline of tweets from a list of users (great for a site that wants to promote many local businesses) ● Embed a timeline for hashtags or other search results
  9. 9. Twitter Embedded Timelines Create your own: http://bit.ly/10GcYH1 Additional Information / Customization: http://bit.ly/17n4d3q
  10. 10. Twitter Cards ● Allow rich media from your website to be embedded directly in Tweets ● Approval required for specific cards ● Implemented by adding metadata to the page markup.
  11. 11. Twitter Cards What is metadata? Metadata is data about data. Example: <meta name="keywords" content="HTML,CSS,XML,JavaScript">
  12. 12. Twitter Cards ● ● ● ● ● ● ● Summary Card Large Image Summary Card Photo Card Gallery Card App Card Player Card Product Card
  13. 13. Twitter Cards Summary Card ● Great for Blog Posts and Articles ● Allows users to preview your content without having to leave their timeline ● Allows for site and content creator attribution within the Tweet, increasing number of users viewing your Twitter Account
  14. 14. Twitter Cards Summary Card Desktop Mobile
  15. 15. Twitter Cards Summary Card Example Metadata <!-- Card Type (optional for summary cards) --> <meta name="twitter:card" content="summary"> <!-- Twitter Account for Website (optional) --> <meta name="twitter:site" content="@nytimes"> <!-- Twitter Account for Content Creator (optional) --> <meta name="twitter:creator" content="@SarahMaslinNir"> <!-- Title (required) --> <meta name="twitter:title" content="Parade of Fans for Houston’s Funeral"> <!-- Description (required) --> <meta name="twitter:description" content="NEWARK - The guest list and parade of limousines with celebrities emerging from them seemed more suited to a red carpet event in Hollywood or New York than than a gritty stretch of Sussex Avenue near the former site of the James M. Baxter Terrace public housing project here."> <!-- Image (optional) --> <meta name="twitter:image" content="http://graphics8.nytimes.com/images/2012/02/19/us/19whitneyspan/19whitney-span-article.jpg"> Additional Information: http://bit.ly/ZAoHVR
  16. 16. Twitter Cards Large Image Summary Card ● Similar to Summary Card, but provides more emphasis on the image ● Requirements are the same as the Summary Card, except images should be at least 280px wide and 150px tall
  17. 17. Twitter Cards Large Image Summary Card Desktop Mobile
  18. 18. Twitter Cards Large Image Summary Card Example Metadata: <!-- Card Type (required) --> <meta name="twitter:card" content="summary_large_image"> <!-- Title (required) --> <meta name="twitter:title" content="Parade of Fans for Houston’s Funeral"> <!-- Description (required) --> <meta name="twitter:description" content="NEWARK - The guest list and parade of limousines with celebrities emerging from them seemed more suited to a red carpet event in Hollywood or New York than than a gritty stretch of Sussex Avenue near the former site of the James M. Baxter Terrace public housing project here."> <!-- Image (optional) --> <meta name="twitter:image" content="http://graphics8.nytimes. com/images/2012/02/19/us/19whitney-span/19whitney-span-articleLarge.jpg"> Additional Information: http://bit.ly/ZTx3Cv
  19. 19. Twitter Cards Photo Card ● Use when your image should be the center of attention ● Useful for image sharing sites such as Flickr and Instagram ● Useful for photography studios or other businesses where the main content is photographs
  20. 20. Twitter Cards Photo Card Desktop Mobile
  21. 21. Twitter Cards Photo Card Example Metadata: <!-- Card Type (required) --> <meta name="twitter:card" content="photo"> <!-- Title (optional) --> <meta name="twitter:title" content="Good Morning, San Francisco"> <!-- Description (optional) --> <meta name="twitter:description" content="Great view this morning"> <!-- Image (required) --> <meta name="twitter:image" content="http://example.com/photo/a/image.jpg"> <!-- Image Width (recommended) --> <meta name="twitter:image:width" content="610"> <!-- Image Height (recommended) --> <meta name="twitter:image:height" content="610"> Additional Information: http://bit.ly/14ljALK
  22. 22. Twitter Cards Gallery Card ● Similar to Photo Card but allows you to display four photos in the Tweet ● Great for Blog Posts or Articles that revolve around a group of photos
  23. 23. Twitter Cards Gallery Card Desktop Mobile
  24. 24. Twitter Cards Gallery Card <!-- Card Type (required) --> Example Metadata: <meta name="twitter:card" content="gallery"> <!-- Title (optional) --> <meta name="twitter:title" content="Hack Week"> <!-- Description (optional) --> <meta name="twitter:description" content="A look at Hack Week at Twitter HQ (@twoffice) and all of our offices around the world."> <!-- First Photo in Gallery (required) --> <meta name="twitter:image0" content="http://farm9.staticflickr. com/8236/8383176221_44f50afaba_b.jpg"> <!-- Second Photo in Gallery (required) --> <meta name="twitter:image1" content="http://farm9.staticflickr. com/8186/8393798794_3a3d27a621_c.jpg"> <!-- Third Photo in Gallery (required) --> <meta name="twitter:image2" content="http://farm9.staticflickr. com/8189/8384260164_511782a797_c.jpg"> <!-- Fourth Photo in Gallery (required) --> <meta name="twitter:image3" content="http://farm9.staticflickr. com/8188/8383177259_f927f13d81_b.jpg"> Additional Information: http://bit.ly/120pOtJ
  25. 25. Twitter Cards App Card ● Use to embed mobile app descriptions directly in user Timelines ● Allow users to spread the word about your application, driving the number of installs ● Gathers all pertinent information ( # of reviews, # of stars, etc) from app stores for you
  26. 26. Twitter Cards App Card
  27. 27. Twitter Cards App Card Example Metadata: <!-- Card Type (required) --> <meta name="twitter:card" content="app"> <!-- Additional Description (optional) --> <meta name="twitter:description" content="The perfect for grabbing a nearby taxi. Try it by downloading today."> <!-- App ID for iPhone App (required)--> <meta name="twitter:app:id:iphone" content="306934135"> <!-- Appi ID for iPad App (required, can be same as iPhone App) --> <meta name="twitter:app:id:ipad" content="306934135"> <!-- App ID for Google Play (required) --> <meta name="twitter:app:id:googleplay" content="com.example.app"> Additional Information: http://bit.ly/182CIL5
  28. 28. Twitter Cards Product Card ● Allow potential customers to view your products directly in their timeline ● Increased word of mouth about your products ● Allow your users to advertise for you
  29. 29. Twitter Cards Product Card Desktop Mobile
  30. 30. Twitter Cards Product Card Example Metadata: <!-- Card Type (required) --> <meta name="twitter:card" content="product"> <!-- Title (required) --> <meta name="twitter:title" content="Logo Mug"> <!-- Description (required) --> <meta name="twitter:description" content="The perfect pick-me-up. Enjoy your favorite blend with this coffee mug featuring the Twitter logo. Make every work day good to the lastdrop."> <!-- Image (required) --> <meta name="twitter:image" content="https://twitter.siglercompanies.com/graphics/00000001/mugnew.jpg"> <!-- Value of First Additional Detail (required) --> <meta name="twitter:data1" content="$3"> <!-- Label of First Additional Detail (required) --> <meta name="twitter:label1" content="Price"> <!-- Value of Second Additional Detail (required) --> <meta name="twitter:data2" content="Black"> <!-- Label of Second Additional Detail (required) --> <meta name="twitter:label2" content="Color"> Additional Information: http://bit.ly/Z00DqF
  31. 31. Twitter Cards Player Card ● Allows users to view your video content directly in their timeline ● Can drastically increase the number of people that your video will reach ● Provides a consistent viewing experience for all major platforms
  32. 32. Twitter Cards Player Card Desktop Mobile
  33. 33. Twitter Cards Player Card Do not: ● Automatically play content. ● Require users to sign-in to your experience. ● Commingle sharing features from other networks inside your player.
  34. 34. Twitter Cards Player Card Example Metadata: <!-- Card Type (required) --> <meta name="twitter:card" content="player"> <!-- Title (required) --> <meta name="twitter:title" content="Example Video"> <!-- Description (required) --> <meta name="twitter:description" content="This is a sample video from example.com"> <!-- Preview Image (required) --> <meta name="twitter:image" content="http://example.com/keyframe/a.jpg"> <!-- URL to Player iFrame (required) --> <meta name="twitter:player" content="https://example.com/embed/a"> <!-- Player Width (required) --> <meta name="twitter:player:width" content="435"> <!-- Player Height (required) --> <meta name="twitter:player:height" content="251"> <!-- Video Stream (recommended) --> <meta name="twitter:player:stream" content="https://example.com/raw-stream/a.mp4"> <!-- Video Stream Format (required if specifying a video stream) --> <meta name="twitter:player:stream:content_type" content="video/mp4; codecs=&quot;avc1.42E01E1, mp4a.40.2&quot;" > Additional Information: http://bit.ly/15Xzcox
  35. 35. Twitter Cards Deep Linking Drive users to install your application right from their timeline. Allow users to open Tweet content within your application, directing traffic from Twitter to your application.
  36. 36. Twitter Cards Deep Linking
  37. 37. Twitter Cards Deep Linking
  38. 38. Twitter Cards Deep Linking Example Metadata: <!-- Name of iPhone App --> <meta name="twitter:app:name:iphone" content="Example App"/> <!-- App Store ID for iPhone App --> <meta name="twitter:app:id:iphone" content="306934135"/> <!-- URL to open tweet in iPhone App --> <meta name="twitter:app:url:iphone" content="example://action/5149e249222f9e600a7540ef"/> <!-- Name of iPad App --> <meta name="twitter:app:name:ipad" content="Example App"/> <!-- App Store ID for iPad App (can be same as iPhone) --> <meta name="twitter:app:id:ipad" content="306934135"/> <!-- URL to open tweet in iPad App --> <meta name="twitter:app:url:ipad" content="example://action/5149e249222f9e600a7540ef"/> <!-- Name of Google Play App --> <meta name="twitter:app:name:googleplay" content="Example App"/> <!-- ID of Google Play App --> <meta name="twitter:app:id:googleplay" content="com.example.app"/> <!-- URL to open tweet in Google Play App --> <meta name="twitter:app:url:googleplay" content="http://example.com/action/5149e249222f9e600a7540ef"/> Additional Information: http://bit.ly/10GAuDy
  39. 39. Facebook
  40. 40. Facebook Like Button ● Allow users to like the page they are on, useful for blog posts or articles, or allow users to like your Facebook Page ● Powerful analytics available through Facebook about user demographics.
  41. 41. Facebook Like Button Create your own: http://bit.ly/13A50Mb
  42. 42. Facebook Follow Button Allow users to follow your public updates without leaving your site. Create your own: http://bit.ly/ZpUfMX
  43. 43. Facebook Follow Button
  44. 44. Facebook Comments ● Drop-in solution for commenting which doesn't require users to register with your site to comment. ● Powerful moderation tools including blacklisting words, banning users, and enabling grammar filters.
  45. 45. Facebook Comments ● Promotes socially relevant content from friends and friends of friends, allowing users to receive more targeted content. ● Allows wide spread distribution of comments made on your page. Users can interact with and post additional comments from their newsfeed when their friends comment.
  46. 46. Facebook Comments Build your own: http://bit.ly/17nbGj2
  47. 47. Facebook Like Box Allows users to: ● View the number of people who liked your Facebook Page ● See which friends liked your Facebook Page ● View recent activity from your Facebook Page ● Like your Facebook Page
  48. 48. Facebook Like Box Create your own: http://bit.ly/ZSiZKe
  49. 49. Facebook Open Graph Any page can be turned into an object by adding metadata in accordance with the Open Graph Protocol: http://bit.ly/17s2gmv Specifying objects in this manner allows Facebook to create a rich user experience around your content, allowing users to do things like stream your videos in their Timeline.
  50. 50. Facebook Open Graph Allows for custom actions and objects to be created by applications. Allow users to tell a story through their timeline by taking action on these objects.
  51. 51. Facebook Open Graph Standard Objects and Actions: Music: Listen, Create a Playlist Movies & Television: Watch, Rate, Wants to Watch Books: Rate, Read, Quote, Wants to Read Fitness: Bike, Walk, Run General: Like, Recommend, Follow
  52. 52. Facebook Open Graph Allows actions to be tagged with locations, creating location based posts in the timeline:
  53. 53. API
  54. 54. API What's an API? An Application Programming Interface is used to interact with services such as Facebook and Twitter to provide additional functionality for users.
  55. 55. API What can be done using APIs? Build applications that use APIs to make social networking easier, e.g. Buffer http://bit.ly/ZYSZfs Provide unique experiences for every user that enters your site by extracting data from their social networks, e.g. Books, Movies, etc. More info: http://bit.ly/ZYTOok
  56. 56. Examples
  57. 57. Thank you: Contact Information: All Good Bakers Cohoes Music Hall SMBTV Greane Tree Technology Matthew Gerrior mgerrior@greanetree.com 518-380-6500

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