Content and Authorship30-05-2012 | @MatthewForzan
Benefits of Quality Content• SEO• Adds Freshness• Adds Relevance• Authoritative• Improved engagement• Increased traffic• L...
Content Types
Content Structure• Headings & Sub-Headings• Author Info• Time/Date Stamp• Text Formatting• Media Elements• Relative Links ...
Ongoing Discussion
Ongoing Discussion• Allow for comments to be added to your  content• Allow for users to interact socially with  your page ...
Social Media Discussion
Content Strategy: Hire a Writer
Content Strategy: Outsource It!
Content Strategy: Utilise Your           Team!
Page Strategy: Be a Resource!           VS
Authorship
Authorship•   NOTE* Google+ Required!•   Connecting authors to their content•   Connect readers to authors•   Potential so...
Benefits• Stand out from the crowd• Increase CTR (click-through-rate) and therefore  traffic• What increases CTRs?  –   Cr...
Implementation – Part 1       Your Website
Implementation – Part 1• Add some code to your website• Link to your Google+ account• Add rel=“author” on the link to your...
Code<ahref="https://plus.google.com/100444082801433837344"rel="author">Matthew</a>Replace red text with your G+ ID and my ...
Implementation – Part 2    Your Google+ Account
Create the relationship
Let it Cook! (~2weeks)
Summary•   Create and share great content•   Own content with authorship markup•   Gain the trust of readers•   Become an ...
Questions?
Content and Authorship @ New School of SEO Sydney - May 2012
Content and Authorship @ New School of SEO Sydney - May 2012
Content and Authorship @ New School of SEO Sydney - May 2012
Content and Authorship @ New School of SEO Sydney - May 2012
Content and Authorship @ New School of SEO Sydney - May 2012
Content and Authorship @ New School of SEO Sydney - May 2012
Content and Authorship @ New School of SEO Sydney - May 2012
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Content and Authorship @ New School of SEO Sydney - May 2012

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My presentation from the "New School of SEO" event held at the E-Web Marketing offices 30-05-2012.

Covers content best practices, authorship demonstrations as well as how to setup the authorship markup with a Google+ account.

Published in: Education, Technology
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Content and Authorship @ New School of SEO Sydney - May 2012

  1. 1. Content and Authorship30-05-2012 | @MatthewForzan
  2. 2. Benefits of Quality Content• SEO• Adds Freshness• Adds Relevance• Authoritative• Improved engagement• Increased traffic• Link-magnet• Social-spread
  3. 3. Content Types
  4. 4. Content Structure• Headings & Sub-Headings• Author Info• Time/Date Stamp• Text Formatting• Media Elements• Relative Links (Internal and External)• Easy Navigation
  5. 5. Ongoing Discussion
  6. 6. Ongoing Discussion• Allow for comments to be added to your content• Allow for users to interact socially with your page via social media
  7. 7. Social Media Discussion
  8. 8. Content Strategy: Hire a Writer
  9. 9. Content Strategy: Outsource It!
  10. 10. Content Strategy: Utilise Your Team!
  11. 11. Page Strategy: Be a Resource! VS
  12. 12. Authorship
  13. 13. Authorship• NOTE* Google+ Required!• Connecting authors to their content• Connect readers to authors• Potential solution to the ol’ “duplicate content” issue
  14. 14. Benefits• Stand out from the crowd• Increase CTR (click-through-rate) and therefore traffic• What increases CTRs? – Credibility – Relevancy – Trust – Placement – Authorship
  15. 15. Implementation – Part 1 Your Website
  16. 16. Implementation – Part 1• Add some code to your website• Link to your Google+ account• Add rel=“author” on the link to your Google+ account
  17. 17. Code<ahref="https://plus.google.com/100444082801433837344"rel="author">Matthew</a>Replace red text with your G+ ID and my namewith your name!
  18. 18. Implementation – Part 2 Your Google+ Account
  19. 19. Create the relationship
  20. 20. Let it Cook! (~2weeks)
  21. 21. Summary• Create and share great content• Own content with authorship markup• Gain the trust of readers• Become an authority in your industry• Win!
  22. 22. Questions?

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