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Strings to Things - The move to Semantic SEO - MozCon 2013
My presentation at MozCon 2013 - I go into the latest information from Google, Bing and Yahoo and what tools to use to align SEO strategy with where the search engines are headed.
My presentation at MozCon 2013 - I go into the latest information from Google, Bing and Yahoo and what tools to use to align SEO strategy with where the search engines are headed.
10.
“Search is dramatically changing right before
our eyes”
Amit Singhal
Google I/O 2013
Source: Flickr: JD Hancock
11.
“This is our flagship product used by billions
of people, and yet we‟re saying it‟s changing
fundamentally.”
Jason Douglas
Knowledge Graph Product Manager
Google I/O 2013
http://bit.ly/17WMS1G
18.
18
Truth: The best SEOs make a lot of bets
Source: Flickr: SLGCKGC
19.
Are sites implementing structured data?
Markup Percent of
URLs
Open graph 36.9%
schema.org 9.9%
G+ publisher 7.1%
G+ author 2.2%
And it‟s still plenty early to make this bet…
20.
How to level up in semantic SEO
Source: Flickr: Rob Boudon
21.
Step 1: What problem are the engines trying
to solve?
#MozCon @MatthewJBrown
22.
Entity extraction from web documents
http://bit.ly/17WMS1G
23.
Co-reference and the WikiLinks Corpus
Reading List: UMass Wikilinks Project - SEO by the Sea - Google Research
ENTITY EXTRACTION – DISAMBIGUATION ENTITIES OUT OF QUERIES – IF THEY CAN’T DISAMBIGUATE, THEY CAN’T SERVE SEMANTIC RESULTSTHEY’VE GOT TO BE ABLE TO RECOGNIZE THERE IS AN ENTITY IN THERE. DEEPER QUERIES WITH MULTIPLE ENTITIES PRESENT TOUGHER QUERY CHALLENGESEXISTING DATA SETS NOW THAT HAVE BEEN THE BACKBONE COMPILED BY HUMANS (WIKIPEDIA, DBPEDIA, WORDNET, FREEBASE). SUMMARIZE DATA AND LOOKUPS. SCHEMA IS A SHORTCUT TO A DIFFICULT DISAMBIGUATION CHALLENGE.