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SMX Advanced 2012 - Catching up with the Semantic Web

  1. 1. Photo: flickr: dullhunk Catching up with Matthew Brown Structured Data SMX Advanced 2012
  2. 2. Matthew Brown Slideshare: MatthewBrownPDX Twitter: @MatthewJBrown matthew@audiencewise.com http://www.portlandground.com/archives/2003/05/steel_bridge_an.php
  3. 3. Structured Data = Data organized by a hierarchy or schema. Can be organized and searched. Linked Data = Publishing structured data so it can be accessed at a URI. Semantic Web = The web of globally accessible, interlinked data. Linked Open Data = A cloud of linked data sites that promote open standards and linking to one another Basic Overview of what the ‘semantic web’ is
  4. 4. So where are the search engines at with the semantic web? @MatthewJbrown
  5. 5. Google Knowledge Graph = Nothing New. More emphasis.
  6. 6. Image: Thos003 Bing has less semantic search results, but has deals with both Twitter and Facebook
  7. 7. Don’t sleep on Facebook. They’ve got a huge open graph of data
  8. 8. Open Graph Schema Protip: Use Open Graph Markup in addition to schema, etc.
  9. 9. Structured Data Tools @MatthewJbrown
  10. 10. Schema Creator from Raven: http://schema-creator.org/
  11. 11. Local Business Microdata Generator: http://microdatagenerator.org/
  12. 12. Rich Snippets Bookmarklet: http://www.blindfiveyearold.com/rich- snippets-testing-tool-bookmarklet
  13. 13. Bing Webmaster Tools Markup Validator
  14. 14. http://linter.structured-data.org – Industrial Strength Structured Data Display
  15. 15. Sindice.com – Semantic web search engine. Good way to see what
  16. 16. Also be on the lookout for new proposed data schemas
  17. 17. Semantic Tech and Linked Data – Why should I care? @MatthewJbrown
  18. 18. JUST MAKE GREAT CONTENT!!!111 Semantic Data can create unique content in all sorts of ways
  19. 19. Zip Codes from Data.gov List of College Towns from dbpedia Jay Myers (@jaymyers) of Best Buy advocates semantic data to improve customer experience. (example is mine).
  20. 20. BBC and the 2012 Olympics: http://www.bbc.co.uk/blogs/bbcinternet/2012/04/sports_dynamic_semantic.html
  21. 21. Point Blank SEO’s guide to data visualizations: http://pointblankseo.com/visualizations
  22. 22. Getting started with semantic tech @MatthewJbrown
  23. 23. http://www.seoskeptic.com/seo-semantic-web/ Great overview of the Semantic Web here Linked Data is stored in RDF. These are called ‘triples.’
  24. 24. http://www.amazon.com/Learning-SPARQL-Bob-DuCharme/dp/1449306594 SPARQL is the query language for RDF data
  25. 25. http://richard.cyganiak.de/2007/10/lod/lod-datasets_2011-09-19_colored.html - Linking Open
  26. 26. http://www.kasabi.com- Data Marketplace for using and publishing linked data
  27. 27. Example of how to use a food-related SPARQL query on a Kasabi dataset
  28. 28. Many APIs are available on Kasabi, for ease of use with some datasets
  29. 29. No Data Format specified yet, but it’ll probably have a SPARQL endpoint Be on the lookout for new linked datasets
  30. 30. Drupal has functionality to consume and publish RDF data. Guide to getting up and running at: http://semantic-drupal.com/
  31. 31. LODSPeaKr – Simple Publishing Kit for Linked Data - http://alangrafu.github.com/lodspeakr/
  32. 32. Example of a LODSPeaKr application pulling Farmer’s Market data and city information (Hi Rhea!)
  33. 33. Add Semantic Tech to your SEO diet @MatthewJbrown
  34. 34. http://www.youtube.com/watch?v=KuAaa6lZxAU http://justinbriggs.org/entity-search-results-the-on-going-evolution-of-search Learn what entities are.
  35. 35. Reading List http://learnlinkeddata.com/articles Linked Data Primer – Start Here http://semanticweb.com/introduction-to-rdf_b17953 - Dead simple intro to RDF and associated vocabularies and tools. SemanticWeb.com rules. http://www.w3.org/2011/Talks/0607-SemTech-RDFa-IH/Talk.pdf Great intro to RDFa and highlights Best Buy, Overstock, Examiner.com http://www.ibm.com/developerworks/library/x-disprdf/index.html IBM Developer Works tutorial on how to combine data http://searchnewscentral.com/20110207129/Technical/rdfa-the-inside-story-from-best- buy.html Interview with Jay Myers, Lead Development Engineer for Best Buy There’s a ton of resources on the web to get you started
  36. 36. Follow List Folks who have some SEO/Semantic Web crossover: Aaron Bradley - @aaranged – Hands down the best curator of semantic happenings on the SEO side. When he blogs at http://www.seoskeptic.com it’s not to be missed. Jeff Preston - @JeffreyPreston – Lead SEO at Disney Corp. Happens to be speaking at the Semantic Web 2012 conference Sean Golliher - @SeanGolliher – Publisher of SEMJ – writes occasionally for http://www.semanticweb.com Jay Myers - @jaymyers – Best Buy lead dev and RDFa proponent. He’s the man responsible for Best Buy’s 30% CTR increase with rich snippets. Dan Brickley - @DanBri – Schema.org outreach for Google, works on proposed Schema.org specs These Folks Pay Attention to the Semantic Web
  37. 37. Warning: Your head might explode Semantic Tech Folks who are very smart and say things I don’t get: Martin Hepp- @MFHepp– Heads up Good Relations, which is the most extensive ontology for e-commerce data Manu Sporny - @ManuSporny – Leader of the W3C working group for RDF. The man leading the charge for the RDF spec. Lin Clark - @LinClark – Works on the linked data/RDF integration for Drupal. Codes neat linked data things for Drupal. Gregg Kellogg - @Gkellogg – Semantic Web Developer of all trades. Wrote the Structured Data Linter. Aaron Bradley’s Semantic Web100 Twitter Group: https://twitter.com/#!/SemanticWeb/semanticweb100 - Like tapping into the Matrix of semantic tech information. Prepare to understand 15% of what they say
  38. 38. Thank you! Slideshare: MatthewBrownPDX matthew@audiencewise.com twitter: @matthewjbrown LinkedIn: MatthewBrownPDX

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