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Photo: flickr: dullhunkCatching up with Matthew BrownStructured Data SMX Advanced 2012

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Matthew Brown Slideshare: MatthewBrownPDX Twitter: @MatthewJBrown matthew@audiencewise.comhttp://www.portlandground.com/archives/2003/05/steel_bridge_an.php

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Structured Data = Data organized by a hierarchy or schema.Can be organized and searched.Linked Data = Publishing structured data so it can be accessedat a URI.Semantic Web = The web of globally accessible, interlinkeddata.Linked Open Data = A cloud of linked data sites that promoteopen standards and linking to one another Basic Overview of what the ‘semantic web’ is

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So where are the search engines at with the semantic web?@MatthewJbrown

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Google Knowledge Graph = Nothing New. More emphasis.

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Image: Thos003Bing has less semantic search results, but has deals with both Twitter and Facebook

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Don’t sleep on Facebook. They’ve got a huge open graph of data

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Open Graph SchemaProtip: Use Open Graph Markup in addition to schema, etc.

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Structured Data Tools@MatthewJbrown

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Schema Creator from Raven: http://schema-creator.org/

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Local Business Microdata Generator: http://microdatagenerator.org/

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Rich Snippets Bookmarklet: http://www.blindfiveyearold.com/rich- snippets-testing-tool-bookmarklet

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Bing Webmaster Tools Markup Validator

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http://linter.structured-data.org – Industrial Strength Structured Data Display

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Sindice.com – Semantic web search engine. Good way to see what

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Also be on the lookout for new proposed data schemas

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Semantic Tech and Linked Data – Why should I care?@MatthewJbrown

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JUST MAKE GREAT CONTENT!!!111Semantic Data can create unique content in all sorts of ways

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Zip Codes from Data.govList of College Towns from dbpediaJay Myers (@jaymyers) of Best Buy advocates semantic data to improve customer experience. (example is mine).

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BBC and the 2012 Olympics:http://www.bbc.co.uk/blogs/bbcinternet/2012/04/sports_dynamic_semantic.html

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Point Blank SEO’s guide to data visualizations: http://pointblankseo.com/visualizations

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Getting started with semantic tech@MatthewJbrown

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http://www.seoskeptic.com/seo-semantic-web/ Great overview of the Semantic Web hereLinked Data is stored in RDF. These are called ‘triples.’

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http://www.amazon.com/Learning-SPARQL-Bob-DuCharme/dp/1449306594 SPARQL is the query language for RDF data

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http://richard.cyganiak.de/2007/10/lod/lod-datasets_2011-09-19_colored.html - Linking Open

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http://www.kasabi.com- Data Marketplace for using and publishing linked data

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Example of how to use a food-related SPARQL query on a Kasabi dataset

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Many APIs are available on Kasabi, for ease of use with some datasets

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No Data Format specified yet, but it’ll probably have a SPARQL endpointBe on the lookout for new linked datasets

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Drupal has functionality to consume and publish RDF data. Guide to getting up and running at: http://semantic-drupal.com/

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LODSPeaKr – Simple Publishing Kit for Linked Data - http://alangrafu.github.com/lodspeakr/

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Example of a LODSPeaKr application pulling Farmer’s Market data and city information (Hi Rhea!)

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Add Semantic Tech to your SEO diet@MatthewJbrown

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http://www.youtube.com/watch?v=KuAaa6lZxAUhttp://justinbriggs.org/entity-search-results-the-on-going-evolution-of-search Learn what entities are.

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Reading Listhttp://learnlinkeddata.com/articles Linked Data Primer – Start Herehttp://semanticweb.com/introduction-to-rdf_b17953 - Dead simple intro to RDF andassociated vocabularies and tools. SemanticWeb.com rules.http://www.w3.org/2011/Talks/0607-SemTech-RDFa-IH/Talk.pdfGreat intro to RDFa and highlights Best Buy, Overstock, Examiner.comhttp://www.ibm.com/developerworks/library/x-disprdf/index.htmlIBM Developer Works tutorial on how to combine datahttp://searchnewscentral.com/20110207129/Technical/rdfa-the-inside-story-from-best-buy.htmlInterview with Jay Myers, Lead Development Engineer for Best Buy There’s a ton of resources on the web to get you started

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Follow ListFolks who have some SEO/Semantic Web crossover:Aaron Bradley - @aaranged – Hands down the best curator of semantichappenings on the SEO side. When he blogs athttp://www.seoskeptic.com it’s not to be missed.Jeff Preston - @JeffreyPreston – Lead SEO at Disney Corp. Happens tobe speaking at the Semantic Web 2012 conferenceSean Golliher - @SeanGolliher – Publisher of SEMJ – writes occasionallyfor http://www.semanticweb.comJay Myers - @jaymyers – Best Buy lead dev and RDFa proponent. He’sthe man responsible for Best Buy’s 30% CTR increase with rich snippets.Dan Brickley - @DanBri – Schema.org outreach for Google, works onproposed Schema.org specs These Folks Pay Attention to the Semantic Web

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Warning: Your head might explodeSemantic Tech Folks who are very smart and say things I don’t get:Martin Hepp- @MFHepp– Heads up Good Relations, which is the mostextensive ontology for e-commerce dataManu Sporny - @ManuSporny – Leader of the W3C working group forRDF. The man leading the charge for the RDF spec.Lin Clark - @LinClark – Works on the linked data/RDF integration forDrupal. Codes neat linked data things for Drupal.Gregg Kellogg - @Gkellogg – Semantic Web Developer of all trades.Wrote the Structured Data Linter.Aaron Bradley’s Semantic Web100 Twitter Group:https://twitter.com/#!/SemanticWeb/semanticweb100 - Like tappinginto the Matrix of semantic tech information. Prepare to understand 15% of what they say

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Thank you!Slideshare: MatthewBrownPDX matthew@audiencewise.com twitter: @matthewjbrownLinkedIn: MatthewBrownPDX