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Social Media Communities Explained - They're Like Puppies

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Communities, like puppies, are desirable to anyone with a pulse. So cute... so much potential love; but what does it mean to own a community? What are the impacts to you both positive and negative?

Through the lens of adorable canines, I explore what someone signs up for when they get their very own community.

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Social Media Communities Explained - They're Like Puppies

  1. 1. 1 ARE LIKE PUPPIES… COMMUNITIESCOMMUNITIES
  2. 2. 2 EVERYONE WANTS ONE
  3. 3. 3 NO ONE WANTS THIS… THIS IS NOT ICE CREAM
  4. 4. 4 ABOUT OWNING A COMMUNITY? WHAT’S SO HARD QUESTION 1
  5. 5. 5 THEY’RE NEEDY
  6. 6. 6 THEY SHOW LOVE IN ODD WAYS
  7. 7. 7 THEY USE FEATURES IN UNEXPECTED WAYS
  8. 8. 8 SO DO WE WANT THEM?WHY QUESTION 2
  9. 9. 9 THEIR SKILLS
  10. 10. 10 Play to natural skills Timeout – Don’t Force Specialization
  11. 11. 11 THEIR LOYALTY
  12. 12. 12 Training training training ProtectionTHEIR PROTECTION
  13. 13. 13 WITH THEM?HOW DO WE GROW QUESTION 3
  14. 14. 14 Not a lot of time, but just enough & consistently Show our Commitment Everyday
  15. 15. 15 You’re either training explicitly with clear guidelines or you’re training implicitly by example The latter gets damn messy with both dogs and communities Teach them what to expect Training training training
  16. 16. 16 IN REVIEW: The question we have to ask is whether we’re prepared for the long commitment …and the unanticipated costs WE ALL WANT COMMUNITIES
  17. 17. 17 Remember people can only commit to so many communities, but they do. People have room for only so many community commitments IN REVIEW: ASK FOR THE RIGHT THING Design your communities accordingly. Remember, Less is more.
  18. 18. 18 Having one can change how you live. And in the end Invest wisely.

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