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Influencer Marketing: Has the bubble burst?

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Has the influencer marketing bubble burst or are we just using the wrong tools for the wrong job?

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Influencer Marketing: Has the bubble burst?

  1. 1. Matthew Barker I&I Travel Media INFLUENCER MARKETING …BUBBLE BURST OR WRONG TOOLS FOR THE WRONG JOB?
  2. 2. SHILL> PROMOTER> SUPPORTER> ADVOCATE> AMBASSADOR> EVANGELIST WHAT IS INFLUENCE?
  3. 3. ROIPOCALYPSE! X,000 FOLLOWERS! Y,0000 POSTS/TWEETS/MENTIONS!!! Z,000,000,000 “IMPRESSIONS”!!!!
  4. 4. FAIR CRITICISMS OR… THE WRONG TOOLS FOR THE WRONG JOB?
  5. 5. REWIND… LET’S BE REALISTIC Get the full picture here: bit.ly/TRAVFUNN
  6. 6. AUDIENCES INTO SALES USE THE RIGHT TOOLS FOR THE RIGHT JOB
  7. 7. TRANSPARENCY ‘The audience has a right to know whether or not a material connection exists, and how that connection may or may not have impacted the “influencer’s” opinion and zeal.’ Olivier Blanchard - bit.ly/1HTdrGx
  8. 8. AND FINALLY… CUTTING THE ROI KNOT
  9. 9. MATTHEW BARKER I&I TRAVEL MEDIA @hitriddle DOWNLOAD THESE SLIDES: Bit.ly/burstbubbles

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