5 Things Your Content Engineer Wants You to Know About the Internet of Things (IoT)
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Matt Balogh, the Senior Director of Content Engineering. Matt is the former CTO & Innovation Lead at Ogilvy CommonHealth, takes you through 5 important things to think about before heading down the IoT path.
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5 Things Your Content Engineer Wants You to Know About the Internet of Things (IoT)
- 1. 1 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer 5 Things Your Content Engineer Wants You to Know About the Internet of Things Matt Balogh Sr. Director, Content Engineer
- 2. 2 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Disclaimer The views expressed here do not necessarily reflect the views or opinions of my employer. All views and examples are my own.
- 3. 3 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer 1999 Software Developer At a digital pharma agency working global clients programming in about a dozen languages 2013 Smart Home Became very interested in IoT, data, and machine learning, started building arduino “things” 2008 MBA / CTO Back to school to get an MBA, became CTO & Innovation Lead at a global pharma agency 2016 Content Engineer Leverage data and technology to make content more efficient and useful Geek-O-Meter 2005 Data / CRM Ended up building CRM systems for IBM, and doing CRM for THD, where I really fell in love with data 1990’s Computer Science Went to school for Computer Science, ended up putting the computer centers online
- 4. 5 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer ”1,000 orcs attack the castle”
- 5. 6 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer ”1,000 orcs pirates attack the castle”
- 6. 7 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Weeks of coding saves hours of planning
- 7. 8 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Your IoT strategy will guide your technology and analytics decisions
- 8. 9 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer 5 Things 2 Longevity & ReliabilityData & Connectivity1 Security3 Interactivity4 Timing & the Marketplace5
- 9. 10 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer 1 Data & Connectivity
- 10. 11 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Application Interface The interface between your virtual thing and the triggers and decisions you’ll make with it. Cloud The virtual/data representation of your thing is core to connecting it to the world Base Will you connect directly (WiFi) or will you use a hub- and-spoke base? Sensor How will the sensor sense the data you want and communicate that back to the Thing? Too complex for a light switch? Fast enough for the brakes on your car? Connectivity Integration & Automation The end resulting automation from their thing.
- 11. 12 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Data HOW WELL DO YOU KNOW YOUR DATA?: Data is what the IoT is all about, so if you haven’t considered your data at a very granular level, you’ve missed the boat. Data Standards It is important to set and maintain data standards that are strict but flexible Precision Clinical trials require more accuracy, more frequently then public health initiatives. Kind of Data There are lots of kinds of data, from visual to various sensors or logs. Data Integration What is the context that will make your data relevant to your need, and how will you integrate that context?
- 12. 13 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Begin With the Analytics Report In Mind USAGE GIVES DATA CONTEXT: Consider what data you need, how and were you will collect it, and most importantly how it will be used. Private Data Data that is encrypted, transferred, and stored in a secure way for limited access. Public Data Open data that may be anonymized. Often subject to high-volume usage. Shared Data To what degree with data be shared and tracked, with whom, and under what conditions? Think About How the Data Will Be Used Data Automation Some data is not for consumption, with the focus being on triggering or logging events.
- 13. 14 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Longevity & Reliability 2
- 14. 15 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Relating Data, Connectivity, and Longevity data power Small & Infrequent Large & frequent A little Close & slow Far & fast A lot Data In the small world of IoT consider what you need vs. what you want. Connectivity How much data do you plan to send, how far, and how often? Power Consider the power source vs. the longevity of the device. Source: Hari Balakrishnan, MIT CSAIL, Internet of Things: Roadmap to a Connected World
- 15. 16 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer THE IOT TRADE-OFF: In technology you can get what you want, but you’ll have to give something else up
- 16. 17 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Reliability: The Technology Bathtub FailureRate TimePre-Life Failure Prevention Design for: • Reliability • Availability • Serviceability • Manageability • Safety • Manufacturability • Testability • Shipping • Deployment • Security Early Life Failure Mechanisms • Manufacturing • Shipping • Storage • Installation • Configuration • Deployment Useful Life Failure Mechanisms • Random chance • User error • Environmental change Wear Out Failure Mechanisms • Moving parts • Hard drives • Fans • Batteries • Capacitors • Memory • Connectors Source: National Instruments, ni.com
- 17. 18 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer RELIABILITY: Think about the decisions you will make with IoT data and the consequences of failure
- 18. 19 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer 2 years +/- 2-4 years 5-10 years ? ? ? Longevity How long do you expect the IoT device to last? Source: Consumer Intelligence Research Partners Television Smartphone Obsolete or stops working Watch Computer Performance issues Vehicle Door lock
- 19. 20 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Security 3
- 20. 23 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Largest DDoS Hack in History • October 2016 • 100k+ Mirai-infected IoT devices • Took out Twitter, Amazon, Reddit, Spotify, and Netflix • Now in nearly 200 countries on 500k devices • How’d they do it? • “admin”, “password”, “123456” Source: motherboard.vice.com)
- 21. 24 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Non-Traditional “Hacking”
- 22. 25 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Contextual Security DIGITAL TWIN: IoT has the unique characteristic of linking the hardware, the software, and the data. For each physical object and sensor there is a near real-time virtual companion. As a result, security must take into consideration each of these dimensions. Software Traditional target for “hacking”, needs to consider encryption, passwords, transmission. Data & Digital Twin The virtual representation of the physical world, consider how this will integrate with other virtual assets. Hardware & Sensors The physical representation of the IoT, consider the impact of a lost, broken, or compromised sensor.
- 23. 26 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer IoT security focuses on hardware, software, data, and the accuracy of the physical world they represent
- 24. 27 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Interactivity 4
- 25. 28 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer IoT Interactions Admin Interface Administrative interface for configuration, updating, repairing, and monitoring User Interface Bi-directional interactions between humans and machines Application Interface Implementation abstraction for building and integrating with systems and applications.
- 26. 29 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer DiagnoseRepair InstallMonitor ConfigureReplace 06 01 02 0304 05Install Configure Diagnose Repair Replace Monitor Administration Considerations
- 27. 30 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Application Interface WHAT’S AN API? Just as a graphical user interface makes it easier for people to use programs, application programming interfaces make it easier to integrate data and technologies by abstracting the underlying implementation and only exposing necessary objects or actions Private Internal organizational usage. Public For generalized public consumption to leverage the application and its data. Partner Open only to specified business partners allowing for greater control and support.
- 28. 31 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Human The goal of this interaction is to allow effective operation and control of the machine Machine The computer simultaneously feeds back information that aids the operators' decision-making process. User Interface Interactions between humans and machines
- 29. 32 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Timing & the Marketplace 5
- 30. 33 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Forces Affecting IoT Technology Policy People
- 31. 34 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Devices Routers Protocols Cloud Platforms Services Batteries Sensors AI Storage Technology Technology is moving faster than people and much faster than policy. Machine Learning
- 32. 37 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Technology Life Cycle Path Also called the Technology S-Curve, and the Innovation Adoption Life Cycle R&D BusinessGain Time Maturity Vital Life 2.5% 13.5% 34% 34% 13.5% 2.5% Innovators Early Adopters Early Majority Late Majority Laggards Laggards Source: Wikipedia.org
- 33. 38 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Technology Life Cycle Path Also called the Technology S-Curve, and the Innovation Adoption Life Cycle R&D BusinessGain Time Maturity Vital Life 2.5% 13.5% 34% 34% 13.5% 2.5% Innovators Early Adopters Early Majority Late Majority Laggards Laggards Source: Wikipedia.org MarketShare% 0% 50% 25% 75% 100%
- 34. 39 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Technology Life Cycle Path Also called the Technology S-Curve, and the Innovation Adoption Life Cycle Source: Wikipedia.org
- 35. 40 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Technology Life Cycle Path Also called the Technology S-Curve, and the Innovation Adoption Life Cycle Source: Wikipedia.org Awareness Trial Use Internalization Contact Understanding Adoption Institutionalization Awareness Trial Use Contact Understanding Adoption Institutionalization
- 36. 42 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Gartner Hype Cycle for Emerging Technologies, 2016 From “Hype Cycle for Emerging Technologies, 2016”, 19 July 2016 (G00299839)
- 37. 43 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Gartner Hype Cycle for Emerging Technologies, 2016 From “Hype Cycle for Emerging Technologies, 2016”, 19 July 2016 (G00299839)
- 38. 44 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Technology Life Cycle Path Also called the Technology S-Curve, and the Innovation Adoption Life Cycle R&D BusinessGain Time Maturity Vital Life 2.5% 13.5% 34% 34% 13.5% 2.5% Innovators Early Adopters Early Majority Late Majority Laggards Laggards Source: Wikipedia.org
- 39. 45 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Technology Life Cycle Path Also called the Technology S-Curve, and the Innovation Adoption Life Cycle Source: Wikipedia.org Awareness Trial Use Internalization Contact Understanding Adoption Institutionalization
- 40. 47 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Policies International, federal, state, organization and public polices will all affect IoT regulation, which will influence what you can do and how you will do it Government NOAA weather and environmental data affects 30% of the GDP, with the Global Positioning System creating even more private innovations and public benefit. Today the HHS is doing this with the Health Data Initiative and other programs Internal Corporate Companies, especially global organizations, need to consider and document policies on data collection, transmission, retention, releases and privacy policies. Individual initiatives must determine and document how data will be collected and used. External Corporate Though it has “Internet” in the name, IoT is not a government funded program, with many of the protocols and technologies being proprietary. It is important consider the land on which you build your house.
- 41. 48 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer PEOPLE: You are not your audience. Get out of the conference room, test, and iterate
- 42. 49 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer People You are not your audience. 02 01 03 04 IoT is complex and new Technology = adherence Rapid prototyping & iterations What should a prototype do?
- 43. 50 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Anticipation The anticipated desired state. Action The specific activity we want to incentivize Reward Just like it sounds, a reward for doing a specific activity Gaming Core Loop The Right Questions • Will people use it? • Will they keep using it? • Will you get what you need? Ask the Right Questions • Wireframes are not prototypes • Don’t start with a design question Core Loops The main set of actions, typically three, that will make both you and your users successful. Source: Mariya Yao, Xanadu Mobile Source: Gamification of work 2013, via gameanalytics.com
- 44. 51 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Anticipation The anticipated desired state. Action The specific activity we want to incentivize Reward Just like it sounds, a reward for doing a specific activity FitBit Core Loop The Right Questions • Will people use it? • Will they keep using it? • Will you get what you need? Ask the Right Questions • Wireframes are not prototypes • Don’t start with a design question Core Loops The main set of actions, typically three, that will make both you and your users successful. Source: Mariya Yao, Xanadu Mobile Source: Gamification of work 2013, via gameanalytics.com
- 45. 52 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer 5 Things 2 Longevity & ReliabilityData & Connectivity1 Security3 Interactivity4 Timing & the Marketplace5
- 46. 53 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer Weeks of coding saves hours of planning
- 47. 54 @mbalogh linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh matt.balogh@gmail.comMatt Balogh, Content Engineer @mbalogh Thank You. Matthew Balogh Sr. Director, Content Engineering Matt.balogh@gmail.com MatthewBalogh.com RxDigitalMarketing.com linkedin.com/in/mattbalogh slideshare.net/MatthewBalogh
Editor's Notes
- A little shop keeping before we get started.
- 2 dozen idea & execution
- Pirates market tested better
- Weeks of coding saves hours of planning. Today I want to talk about the hours of planning.
- So with that in mind, I’m going to give you 5 key thinks to think about, that you’ll want to think about when you are considering the Internet of Things
- connectivity is a function of data needs How many IoT engineers does it take to turn on a light bulb?
- Kind of Data: Understanding the kind of data you are looking for is key. To get there you’ll have to already know the problems you’re trying to solve and what decisions you’re going to be making with it. Data can be large or small, frequent or intermittent. Data Standards: Something as simple as time zone or date format can trip up a data set. Add to that the frequency of reporting and you can spend all your time there before you even get into 3rd party integration or solving your problem. Set data standards up front, or, better yet, leverage an existing standard. Going off on your own and creating a standard may be a competitive advantage for Apple or Google, but if that’s not in your model, don’t do it. Precision: Remember there is tradeoff in IOT such that every time you ask for something you’ve got to give something up. I can track real-time data for all sorts of things, but it might not be necessary, and you may need to give up battery life and portability. Data Integration: Data sets rarely stand on their own. Weather is probably one of the most leveraged data sets, which is determined by location, another great data set that can tell you a lot. If you understand your strategies then you can plan for data integration later. If you don’t plan for that, trust me, it’s not always the greatest thing.
- Data: Need vs. want Connectivity: How far, how much, how often? Power vs. mobility and adherence Why does that matter?
- I like to use the newsletter registration metaphor. Never ask an engineer if something can be done. I’ll tell you now, the answer is YES. Google[x] & SpaceX are proof of that.
- Things within IOT do not always have interfaces, so it is important to consider: How will you trouble shoot issues and/or provide user support? Can you fix them, or replace them? How often, and how will you upgrade them?
- Failure can take many forms. Remember the web registration form metaphor. If your drug has a shipping and storage of 2 months with a 12 month shelf-life, how long does the battery need to last to track diversion or the environmental conditions to which it is exposed?
- 44% upgrade their phone every two years with 54% waiting until it becomes obsolete or stops working. (Source: Gallup) How long do you think you’ll be using this device? Will it become part of your packaging? Installed in a physician’s office? Given to a patient? Will you get it back at the end? What happens when you’re done? Do the devices live on?
- This is traditional hacking. Distributed Denial of Service attack Many of the devices did not even have an interface to change the password (which we’ll talk about later).
- If we are going to make decisions on how we treat patients based on their activity, we better know it's their activity we are looking at. Hawaii 5-0, physically manipulating a tidal wave sensor.
- Digital Twin: Real time virtual companion Software: Think about that DDoS attack and ask yourself how you will be updating, patching, and maintaining your software next year, and what is the impact of that. Digital Twin: Your car or house does not directly integrate with the weather, but their digital twins do. How reliable is the information you are receiving?
- Hawaii 5-0, physical attack scenario
- Operation of machine Provide data to influence the decision making process
- Technology is moving faster than people, and much faster than policy. Penn & Teller Submarine Production technology does not always follow consumer economics? What does that mean? A smaller screen is no always less expensive, so you have to know that world. Think about the future. If you are investing in this today, you can’t forget about it tomorrow, so plan based on 5 year costs.
- Government: Three decades ago, the National Oceanic and Atmospheric Administration began publishing weather data in electronic form for free download. Today, entrepreneurs and innovators across the country leverage this freely available, easily accessible data to power a wide array of applications and services that benefit the American people, including weather newscasts, websites, mobile applications, insurance, research and much more. Similarly, the government's decision in the 1980s to make Global Positioning System data openly available has spawned a vast array of private-sector innovations that have created large-scale public benefit and economic value. External Corporate: Remember, IoT is not a government funded program like the Internet was. Much of the technology may be patented an/or have terms of use. Internal Corporate: Your policies on data collection, transmission, and retention as well as your legal release documentation and privacy policies that communicate to users how you plan to use their data.
- Astro Teller, Google[x] Amazon Echo: Parkinson's Disease
- Adherence: IoT can help, but it has it’s own adherence You are not your audience: Get out of the conference room and see what people think and how they act: Examples: Alexa for Parkinson's… speech and memory games.
- Anticipated state Action Reward
- So those are the 5 key things that you’ll want to think about when you are considering the Internet of Things Weeks of coding saves hours of planning.
- But most of all, because of this. Weeks of coding saves hours of planning. What does that mean?