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Pandoland 2015: Q1-Q2 State of Startups | Mattermark

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Mattermark COO & Cofounder Andy Sparks kicked off the Pandoland conference with a data-driven keynote covering the state of startups and startup funding in 2015.

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Pandoland 2015: Q1-Q2 State of Startups | Mattermark

  1. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 PANDOLAND 2015: Q1-Q2 2015 STATE OF STARTUPS by Andy Sparks Mattermark Co-founder & COO @SparksZilla 1copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  2. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 Q1-Q2 2015: ACQUISITIONS & IPO ACTIVITY Mattermark tracked over 500 investor backed acquisitions and 140 IPOs in the United States between Q1 2014 and Q2 2015. These are companies that had received venture or private equity financing prior to liquidity and indicated positive growth according to the Mattermark Growth Score. 2copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  3. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 EXITS 3 Investor Backed Exits Q1 2014 - Q2 2015 NumberofIPOs 0 40 80 120 160 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Acquisitions IPO copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  4. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 EXITS 4 Investor Backed Acquisitions by Industry, Q1 - Q2 2015 NumberofExits 0 10 20 30 40 Enterprise Software Analytics Healthcare Advertising & Marketing E-Commerce Companies that were acquired in 2015 copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  5. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 EXITS 5 Time Taken to Acquisition, Q1 - Q2 2015 NumberofCompanies 0 3 6 9 12 15 18 Time taken to Exit (Years) 1 2 3 4 5 6 7 8 9 10 Untitled 1 Years to Acquisition Of all the investor-backed companies that were acquired in Q1 and Q2 of 2015, the the median time taken was 7 years. copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  6. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 EXITS - M&A 6 Most Active Acquirers, Q1 - Q2 2015 Company Name: Google Website: google.com Acquisitions Launchpad Toys, InMobi, Tilt Brush, Timeful, Pulse.io, Lumedyne Technologies Company Name: Apple Website: apple.com Acquisitions Semetric, OttoCat, Dryft, LinX Imaging, Coherent Navigation, Metaio Company Name: Amazon Website: amazon.com Acquisitions Annapurna Labs, 21emetry, Shoefitr, Clusterk Company Name: Sprinklr Website: sprinklr.com Acquisitions Launchpad Toys, InMobi, Tilt Brush, Timeful, Pulse.io, Lumedyne Technologies, Get Satisfaction Company Name: Dropbox Website: dropbox.com Acquisitions CloudOn, Pixelapse, Umano copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  7. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 EXITS - IPO 7 Volume of IPOs, Q1 2014 - Q2 2015 NumberofIPOs 0 25 50 75 100 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 21 29 70 44 58 33 16 109 24 35 39 Investor Backed IPOs Other IPOs copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  8. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 8 Investor Backed IPOs by Industry, Q1 - Q2 2015 NumberofExits 0 4 8 12 16 Healthcare (Inc. Biotech) Enterprise Software Finance Human Resources Clean Technology Companies that IPO’d in 2015 EXITS - IPO copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  9. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 9 Market Capitalization of Investor Backed IPOs, Q1 - Q2 2015 MarketCapitalization(InMM) 0 1000 2000 3000 4000 Healthcare (Inc. Biotech) Enterprise Software E-Commerce Finance Clean Technology Total Market Capitalization EXITS - IPO copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  10. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 EXITS - IPO 10 Selected Investor Backed IPOs, Q1 - Q2 2015 Company Total Funding $130,000,000 $564,000,000 $122,000,000 $85,000,000 Key Funding 04/11 Series A: $40M
 01/14 Series B: $25M
 11/14 Series C: $50M
 03/15 Series D: $15M 10/06 Series A: $15M
 02/08 Series B: $6M
 04/10 Series C: $15M
 10/11 Series D: $81M
 01/13 Series E: $125M
 12/13 Series F: $100M 07/14 Series G: $150M 12/10 Series A: $7M
 10/11 Series B: $15M
 12/13 Series C: $100M 10/09 Series A: $23M
 10/10 Series B: $25M
 10/11 Series C: $37M Key Investors Redmile Group, Cowen Investments, RA Capital Partners, Third Rock Ventures, Fidelity Biosciences TPG, Coatue Management, Draper Fisher Jurvetson (DFJ), Andreessen Horowitz, New Enterprise Associates Felicis Ventures, Bessemer Venture Partners, OMERS Ventures, Georgian Partners, FirstMark Capital Norwest Venture Partners, Walden International, Opus Capital, Lightspeed Venture Partners, GE Capital *certain funding rounds were excluded for the purposes of this presentation copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  11. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 EXITS - IPO 11 Selected Technology IPO 1st Day Performance Price($USD) $0 $10 $20 $30 $40 $12.89 $29.27 $35.15 $17.19 $16.42 $16.68 $26.15$25.86 $23.15 $30 $17 $20 $17 $14 $16 IPO Share Price End of Day 1 Share Price Price 6/15/15 copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  12. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 12 Selected Technology IPO: 1st Day v. Total Return to Date Return (%) -22.5 0 22.5 45 67.5 90 -13% 45% 61% 24% -4% -2% 31% 51% 66% 88% 1st Day Return Total Return (to 6/4/15) EXITS - IPO copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  13. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 Q1-Q2 2015 VENTURE CAPITAL FINANCING ACTIVTY 13 Mattermark identified over 1,600 venture capital financing events using natural language processing technology. Our analysis indicates that although deal volume is down, deal size is increasing, particularly at later stages. copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  14. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 VENTURE CAPITAL FINANCING 14 2015 Venture-Backed Startups: Key Statistics # Startups Funded Avg. Company Size Avg. MoM Employee Growth Avg. Company Age 1,661 83 4.5% 5 Years Number of Deals Venture Capital Deployed Avg. Deal Size # Startups Receiving Follow-on Investments 1,681 $27.6B $16.4M 46 copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  15. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 VENTURE CAPITAL FINANCING 15 Q1-Q2 Venture Investment Amount and Deal Volume Comparison Q1-Q2 Deal Volume NumerofDeals 0 100 200 300 400 500 600 700 800 900 1000 1100 Pre-Series A A B C D Late 6374 171 283 477 1,009 7887 170 297 445 584 2015 2014 Q1-Q2 Venture Investment Amount TotalVentureCapitalDeployed $0.00B $1.00B $2.00B $3.00B $4.00B $5.00B $6.00B $7.00B $8.00B $9.00B $10.00B Pre-Series A A B C D Late 3.69 4.534.54.5 3.48 0.84 $9.03 $4.23 $4.84 $5.53 $3.74 $0.84 2015 2014 copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  16. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 VENTURE CAPITAL FINANCING 16 Q1-Q2 Venture Investment Amount and Deal Volume Comparison Q1-Q2 Deal Volume NumerofDeals 0 100 200 300 400 500 600 700 800 900 1000 1100 Pre-Series A A B C D Late 6374 171 283 477 1,009 7887 170 297 445 584 2015 2014 Q1-Q2 Venture Investment Amount TotalVentureCapitalDeployed $0.00B $1.00B $2.00B $3.00B $4.00B $5.00B $6.00B $7.00B $8.00B $9.00B $10.00B Pre-Series A A B C D Late 3.69 4.534.54.5 3.48 0.84 $9.03 $4.23 $4.84 $5.53 $3.74 $0.84 2015 2014 copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  17. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 17 Q1-Q2 Average Deal Size Comparison AverageDealSize $0.00M $25.00M $50.00M $75.00M $100.00M Pre-Series A A B C D Late $38.73M $61.15M $26.30M $15.89M $7.29M $0.93M $82.44M $48.61M $28.50M $18.63M $8.41M $1.63M 2015 2014 VENTURE CAPITAL FINANCING copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  18. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 VENTURE CAPITAL FINANCING 18 2015 Venture Backed Startups: Total by Metropolitan Region Bay Area New York Boston Los Angeles Seattle Washington Austin Chicago San Diego Atlanta Number of Startups (Financed in 2015) 0 100 200 300 400 500 29 32 44 50 50 55 84 154 230 446 copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  19. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 VENTURE CAPITAL FINANCING 19 2015 Venture Backed Startups: Average Company Size by Metropolitan Region AverageCompanySize 0 25 50 75 100 125 Seattle Los Angeles Bay Area New York Chicago Atlanta Boston San Diego Austin Washington 35 43 48 51 60 72 76 90 103 121 copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  20. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 20 Largest Seattle Companies (Financed from Q1 - Q2 2015) Company Name: Docusign Website: docusign.com Employees: 1225 6 Month Employee Growth Rate; 22% Company Name: Avalara Website: avalara.com Employees: 849 6 Month Employee Growth Rate; 18% Company Name: K2 Website: k2.com Employees: 529 6 Month Employee Growth Rate; 13% Company Name: Porch Website: porch.com Employees: 421 6 Month Employee Growth Rate; 43% Company Name: Tune Website: tune.com Employees: 278 6 Month Employee Growth Rate; 22% VENTURE CAPITAL FINANCING copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  21. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 VENTURE CAPITAL FINANCING 21 2015 Venture-Backed Startups: Avg. MoM Employee Growth by Metropolitan Region Chicago Los Angeles New York Atlanta Boston Seattle San Diego Bay Area Washington Austin Average Month over Month Employee Growth 0% 3% 6% 9% 12% 3% 3% 3% 4% 4% 4% 5% 5% 8% 12% copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  22. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 22 Fastest Growing Chicago Companies (Financed from Q1 - Q2 2015) Company Name: TurboAppeal Website: turboappeal.com Employees: 7 MoM Employee Growth Rate; 200% Company Name: Iris Mobile Website: irismobile.com Employees: 37 MoM Employee Growth Rate; 55% Company Name: Thoughtly Website: thoughtly.co Employees: 3 MoM Employee Growth Rate; 50% Company Name: Avant Website: avant.com Employees: 306 MoM Employee Growth Rate; 13% Company Name: Pangea Payments Website: gopangea.com Employees: 25 MoM Employee Growth Rate; 10% VENTURE CAPITAL FINANCING copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  23. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 STARTUP SPACES Mattermark identifies a subset of startups that are growing at a rate, which will require them to move within the next few months. The following slides examine the properties of these companies. 23copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  24. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 STARTUP SPACES 24 High Growth Startups: Key Statistics - San Francisco Number of High 
 Growth Startups Avg. Company Size Avg. MoM Employee Growth Avg. Compound 
 Monthly Growth 6,380 28 26 9% Number of Venture Backed 
 High Growth Startups Venture Capital Received Avg. Office Size Total SF Needed 1,717 $6.8B 5,075 32M SF copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  25. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 STARTUP SPACES 25 High Growth Startups: US Geographic Distribution copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  26. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 STARTUP SPACES 26 High Growth Startups: Bay Area Geographic Distribution City! Total Number of Startups! Venture- Backed Startups! Average Number of Employees! Average Employee MoM Growth! Average Compound Monthly Employee Growth! Average Office Size (SF) Needed! Total SF Needed! San Francisco! 502! 276! 32! 25%! 9%! 5,614 ! 2,728,239 ! Palo Alto! 76! 53! 16! 24%! 7%! 2,751 ! 187,068 ! San Jose! 44! 18! 12! 25%! 8%! 2,194 ! 92,166 ! Sunnyvale! 39! 21! 15! 21%! 5%! 2,587 ! 121,581 ! Mountain View! 39! 31! 57! 22%! 8%! 9,802 ! 382,294 ! Santa Clara! 28! 11! 16! 23%! 11%! 2,779 ! 77,808 ! Menlo Park! 23! 17! 20! 17%! 9%! 3,385 ! 74,474 ! San Mateo! 22! 10! 20! 22%! 10%! 3,374 ! 74,233 ! Redwood City! 20! 11! 31! 19%! 8%! 5,239 ! 104,783 ! Berkeley! 16! 5! 33! 17%! 9%! 5,614 ! 89,827 ! copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  27. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 STARTUP SPACES 27 High Growth Startups: Bay Area Geographic Distribution City! Total Number of Startups! Venture- Backed Startups! Average Number of Employees! Average Employee MoM Growth! Average Compound Monthly Employee Growth! Average Office Size (SF) Needed! Total SF Needed! San Francisco! 502! 276! 32! 25%! 9%! 5,614 ! 2,728,239 ! Palo Alto! 76! 53! 16! 24%! 7%! 2,751 ! 187,068 ! San Jose! 44! 18! 12! 25%! 8%! 2,194 ! 92,166 ! Sunnyvale! 39! 21! 15! 21%! 5%! 2,587 ! 121,581 ! Mountain View! 39! 31! 57! 22%! 8%! 9,802 ! 382,294 ! Santa Clara! 28! 11! 16! 23%! 11%! 2,779 ! 77,808 ! Menlo Park! 23! 17! 20! 17%! 9%! 3,385 ! 74,474 ! San Mateo! 22! 10! 20! 22%! 10%! 3,374 ! 74,233 ! Redwood City! 20! 11! 31! 19%! 8%! 5,239 ! 104,783 ! Berkeley! 16! 5! 33! 17%! 9%! 5,614 ! 89,827 ! copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  28. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 STARTUP SPACES 28 High Growth Startups: Los Angeles Geographic Distribution City! Total Number of Startups! Venture- Backed Startups! Average Number of Employees! Average Employee MoM Growth! Average Compoun d Monthly Employee Growth! Average Office Size (SF) Needed ! Total SF Needed ! Los Angeles! 121! 36! 17! 25%! 6%! 3,025 ! 344,875 ! Santa Monica! 41! 17! 16! 20%! 8%! 2,807 ! 106,669 ! Irvine! 23! 6! 30! 16%! 7%! 5,059 ! 116,368 ! Venice! 18! 10! 16! 24%! 10%! 2,846 ! 51,234 ! Beverly Hills! 12! 3! 11! 24%! 7%! 1,870 ! 22,436 ! Culver City! 11! 3! 20! 30%! 7%! 3,490 ! 38,394 ! Lake Forest! 9! 1! 26! 29%! 11%! 4,437 ! 39,937 ! Newport Beach! 8! 3! 15! 16%! 8%! 2,500 ! 19,997 ! Pasadena! 8! 5! 22! 13%! 5%! 3,626 ! 29,008 ! Anaheim! 7! 1! 12! 18%! 4%! 2,120 ! 14,841 ! copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  29. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 STARTUP SPACES 29 High Growth Startups: New York Geographic Distribution City! Total Number of Startups! Venture- Backed Startups! Average Number of Employee s! Average Employee MoM Growth! Average Compoun d Monthly Employee Growth! Average Office Size (SF) Needed! Total SF Needed! Manhattan! 576! 196! 32 ! 26%! 8%! 5,993 ! 3,361,821 ! Brooklyn! 45! 11! 12 ! 28%! 10%! 2,137 ! 96,154 ! Newark! 6! 1! 10 ! 33%! 4%! 1,769 ! 8,844 ! Long Island City! 4! 1! 9 ! 14%! 2%! 1,446 ! 5,785 ! Melville! 4! 1! 27 ! 15%! 3%! 4,513 ! 18,051 ! Allentown! 3! 0! 10 ! 15%! 5%! 1,732 ! 5,197 ! Edison! 3! 1! 14 ! 27%! 5%! 2,413 ! 7,238 ! Fairfield! 3! 1! 21 ! 9%! 3%! 3,422 ! 10,265 ! Fort Lee! 3! 0! 20 ! 11%! 3%! 3,383 ! 10,149 ! Hoboken! 3! 0! 15 ! 44%! 28%! 2,625 ! 7,876 ! copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  30. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 STARTUP SPACES 30 High Growth Startups: New York Geographic Distribution City! Total Number of Startups! Venture- Backed Startups! Average Number of Employee s! Average Employee MoM Growth! Average Compoun d Monthly Employee Growth! Average Office Size (SF) Needed! Total SF Needed! Manhattan! 576! 196! 32 ! 26%! 8%! 5,993 ! 3,361,821 ! Brooklyn! 45! 11! 12 ! 28%! 10%! 2,137 ! 96,154 ! Newark! 6! 1! 10 ! 33%! 4%! 1,769 ! 8,844 ! Long Island City! 4! 1! 9 ! 14%! 2%! 1,446 ! 5,785 ! Melville! 4! 1! 27 ! 15%! 3%! 4,513 ! 18,051 ! Allentown! 3! 0! 10 ! 15%! 5%! 1,732 ! 5,197 ! Edison! 3! 1! 14 ! 27%! 5%! 2,413 ! 7,238 ! Fairfield! 3! 1! 21 ! 9%! 3%! 3,422 ! 10,265 ! Fort Lee! 3! 0! 20 ! 11%! 3%! 3,383 ! 10,149 ! Hoboken! 3! 0! 15 ! 44%! 28%! 2,625 ! 7,876 ! copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  31. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 THE CURVE OF DEATH While several investors use Mattermark to identify burgeoning startups, other dealmakers including real estate brokers and recruiters are using Mattermark to identify companies that are downsizing. Most failed startups demonstrate strongly similar growth score patterns. We call this pattern the “Curve of Death.” 31copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  32. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 THE CURVE OF DEATH 32 KOLOS: The First iPad Racing Wheel Kolos, the first racing wheel for full-sized iPads failed because the product did not serve a market need. “I obviously thought I was going to create a new category. Yeah, right.” Ivaylo Kalburdzhiev, KOLOS founder copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  33. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 THE CURVE OF DEATH 33 Secret Inc.: Share Personal Secrets Anonymously After raising $35 million in one year, Secret failed to gain much traction. Founder David Byttow stated that the product was not well aligned with his vision. “ Secret does not represent the vision I had when starting the company.” David Byttow, Secret CEO copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  34. © 2015 ALL RIGHTS RESERVED ● MATTERMARK TRACTION REPORT ● MATTERMARK.COM ● (415) 366-6587 THE CURVE OF DEATH 34 Moped: Making messaging more web-friendly Although Moped had lofty ambitions - to revolutionize communication by making messaging and messaging infrastructure more web-friendly - but the company was unable to attract or retain users. “But instead of focusing on why users weren’t coming back, we were trying to attract new users. We started costly development cycles that, in the end, won us some users, but, unfortunately, not enough…” Schuyler Deerman copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

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