1. matteo.bacigalupi@datafeedwatch.com
Matteo Bacigalupi
How to make boring old
data feeds the star of
your PPC campaigns!
MATTEO BACIGALUPI
DataFeedWatch by Cart.com

2. Show the Right Ads to the Right People
Google’s
algorithms
need quality
data to better
understand
your products.

3. 1
PRODUCT DATA FOUNDATION
Key rules to follow for a solid data foundation
Why is Feed Marketing Important?
Resolution of feed errors
before campaigns go live.
Goodbye manual work.
Hello automation.
Test. Test. And Test Again.
Measure what works!

4. Optimizing Titles
Title is the #1 attribute overwritten in data feeds
2 How Product Titles Can Increase Clicks…
Titles are crucial…
For both Google’s
search algorithms
and customers.

5. Optimizing Titles
Recommended title structure per category
2 How to Structure Your Product Titles…
APPAREL
HARD GOODS
Brand + Quality +
Attributes
SEASONAL
Occasion +
Product Type + Attributes
CONSUMABLES
ELECTRONICS
BOOKS
Title + Type + Format +
Author
Brand + Attributes +
Product Type + Model #
Brand + Product Type +
Attributes
Brand + Gender +
Product Type + Attributes

6. 78%
Use Your Product Data to Improve Performance!
1 Test the Best Configuration For Your Market
Capitalize on
what works.
Modify what
doesn’t.

7. Data Feed X Shopping : ABC feed marketing
Images
1 Data Feeds Are The Foundations Of Shopping Campaigns
Which
product
would you
click?
Use Your Product Data to Improve Performance!
1 Quality Images Hook Customers

8. Revise your feed STRATEGICALLY
Remove unprofitable products
3
of Shopify DTC
Advertisers Remove
Unprofitable Products
From Google Campaigns
65%
Source: Feed Marketing Report 2022
How to Advertise Less… and Sell More!

9. 3
Custom labels
Custom Labels
help you
segment your
products and
maximize your
ad spend.
Create Your Own Segmentation

10. 3
Custom labels
Which product data is most used for custom_labels by marketers?
The Most Common Data Used In custom_labels

11. Use Your Product Data to Improve Performance!
1 Enrich Your Data to Enhance Your Results
Use
Performance
Data to
Increase
Your ROI!

12. 1
PRODUCT DATA FOUNDATION
Key rules to follow for a solid data foundation
Extra Strategies to Boost Performance
Duplicate IDs
CSS Strategy
Free Listing Strategy

13. Use Your Product Data to Improve Performance!
1 Feed Marketing Wrap Up…
Quality data increases
performance.
Automation saves you
time.
Testing leads to
improved results.

14. matteo.bacigalupi@datafeedwatch.com
Matteo Bacigalupi
Thank you!
MATTEO BACIGALUPI
DataFeedWatch by Cart.com