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“It‟s the beginning
of a new age”
Lou Reed
Media relations was not,
is not, public relations...
Nor are we just
communicators.
Where science meets art…
THE FUTURE
Blurring of communications
disciplines
Insights and analytics
a core discipline
Knowledge
44% of Fortune 100
companies don’t have
a mobile content strategy
at the heart
Ideas & creativity
Real time communications
Integrated
communications
in “purpose”
Putting the “PR”
Agencies can provide an informed
outside view
Agencies can draw on best practice
from a wide range of clients,
sectors, cu...
Agencies allow us flexibility
Agencies have broader intelligence
networks
Agencies have to innovate
Content has
changed
It’s diverse and so
should be the way
that we get it to the
audience.
Content
Fusion
Creativity with impact
Compelling storytelling
Innovation
Diversity
International
Work
„Dumb Ways To Die‟
John Mescall
Could a PR firm have
produced this
campaign?
“No. They don’t hire
the type of people who
think up these ideas.
They hire p...
Which do you want to lead?
Be truly digital-centric
Be a studio
Marry science and art
Combine purpose with
communications
Channel neutral
Creativity, insights,
ideas and connected
intelligence
Diverse
The agency of the future will
combine strategic vision &
creative excellence
with stunning execution
If we get it right
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick
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The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick

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The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick

  1. 1. “It‟s the beginning of a new age” Lou Reed
  2. 2. Media relations was not, is not, public relations... Nor are we just communicators.
  3. 3. Where science meets art… THE FUTURE
  4. 4. Blurring of communications disciplines
  5. 5. Insights and analytics a core discipline
  6. 6. Knowledge
  7. 7. 44% of Fortune 100 companies don’t have a mobile content strategy
  8. 8. at the heart Ideas & creativity
  9. 9. Real time communications
  10. 10. Integrated communications
  11. 11. in “purpose” Putting the “PR”
  12. 12. Agencies can provide an informed outside view Agencies can draw on best practice from a wide range of clients, sectors, cultures & geographies Agencies are talent pools
  13. 13. Agencies allow us flexibility Agencies have broader intelligence networks Agencies have to innovate
  14. 14. Content has changed It’s diverse and so should be the way that we get it to the audience.
  15. 15. Content Fusion
  16. 16. Creativity with impact Compelling storytelling Innovation
  17. 17. Diversity International
  18. 18. Work
  19. 19. „Dumb Ways To Die‟ John Mescall
  20. 20. Could a PR firm have produced this campaign? “No. They don’t hire the type of people who think up these ideas. They hire people that activate, that expand on this type of thinking.”
  21. 21. Which do you want to lead?
  22. 22. Be truly digital-centric Be a studio Marry science and art Combine purpose with communications
  23. 23. Channel neutral Creativity, insights, ideas and connected intelligence Diverse
  24. 24. The agency of the future will combine strategic vision & creative excellence with stunning execution
  25. 25. If we get it right

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