Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PRCA National Conference 2014: Tony Langham presentation

614 views

Published on

Published in: Leadership & Management
  • Be the first to comment

  • Be the first to like this

PRCA National Conference 2014: Tony Langham presentation

  1. 1. Objectives Stimulate debate Intellectual content Encourage conversation #ReputationMatters
  2. 2. http://www.slideshare.net/Mattcartmell/220714-toolkit-the-economics-of-reputation- 37538296?ref=http://www.prca.org.uk/default.asp?pid=2095
  3. 3. What is reputation? Why has reputation become a critical issue? How is reputation created? How does reputation create value? How can reputation be measured?
  4. 4. SHEILA MITCHELL, Marketing Director, Public Health England NIGEL GILBERT, Chief Marketing and Communications Officer, TSB Bank GEORGE PASCOE-WATSON, Partner Portland CHRIS SATTERTHWAITE, Chris Chief Executive, Chime Communications ZITAH MCMILLAN, Director of Communications and International, Financial Conduct Authority SUE GARRARD, Senior Vice-President of Communications and Sustainable Development, Unilever AMANDA MACKENZIE, Chief Marketing and Communications Officer, Aviva
  5. 5. George Pascoe-Watson Partner Portland Amanda Mackenzie Chief Marketing and Communications Officer Aviva Zitah McMillan Director of Communications and International Financial Conduct Authority What is reputation to you? Why has reputation become a critical issue? How is reputation created?
  6. 6. “The communications professionals view” “The public’s view”
  7. 7. PR Council IOD Scotland Lansons Social Media Your organisation?

×