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72% 
89% 
Of in-house teams expect to increase 
investment in the next 12 months 
Of PR agencies are increasing content 
m...
PR practitioners view purpose of content marketing as: 
Agency In-house 
Customer engagement 
Brand awareness 
82% 
67% 
9...
‘‘Content is only as 
good as the people 
producing it.’’ 
Dylan Jones 
Editor-in-Chief, British GQ
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PRCA National Conference 2014: Tanya Hughes presentation
PRCA National Conference 2014: Tanya Hughes presentation
PRCA National Conference 2014: Tanya Hughes presentation
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PRCA National Conference 2014: Tanya Hughes presentation

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Talk PR's Tanya Hughes presents on Content Marketing: The Emperor's New Clothes?

Published in: Marketing
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PRCA National Conference 2014: Tanya Hughes presentation

  1. 1. YOUR LOGO
  2. 2. 72% 89% Of in-house teams expect to increase investment in the next 12 months Of PR agencies are increasing content marketing services to clients & all expect increased revenue from content marketing in the next 12 months
  3. 3. PR practitioners view purpose of content marketing as: Agency In-house Customer engagement Brand awareness 82% 67% 91% 78%
  4. 4. ‘‘Content is only as good as the people producing it.’’ Dylan Jones Editor-in-Chief, British GQ
  5. 5. YOUR LOGO
  6. 6. YOUR LOGO

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