@matt_siltala

@matt_siltala
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@matt_siltala

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@matt_siltala

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@matt_siltala

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@matt_siltala

7 @matt_siltala Your audience Your
message

8 ● 90% of information
submitted to the brain is visual ● Visual images process 60,000 times faster {we are talking in nano seconds here, but still…} ● 40% of people respond to visual information over print ● For the rest, visual information reinforces the message @matt_siltala 65% of the population are visual learners-pictures reinforce text Videos on landing pages increase conversions by 90% Posts with visuals receive 94% more page visits and engagement 60% of consumers are more likely to click on a business whose images appear in search results

9 @matt_siltala 90% of information
submitted to the brain is visual Visual images process 60,000 times faster (we are talking in nano seconds here) 40% of people respond to visual information over print Visual information reinforces the message

10 @matt_siltala Humans are not
for written language. . Says neuroscience and reading researcher, Maryanne Wolf

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@matt_siltala

12 @matt_siltala 65% of the
population are visual learners- pictures reinforce text

13 @matt_siltala Videos on landing
pages increase conversions by 86%

14 @matt_siltala Posts with visuals
receive 94% more page visits and engagement

15 @matt_siltala We’ve actually developed
a language of images

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@matt_siltala

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@matt_siltala

18 @matt_siltala complex judgements and
analyses are going on

19 @matt_siltala complex judgements and
analyses are going on Your audiences are sophisticated

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@matt_siltala

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@matt_siltala
They are engaged

22 @matt_siltala They like to
contribute and share content

23 @matt_siltala Social Media allows
a platform to engage with others

24 @matt_siltala Visual content is
important in their lives (photo and video)

25 @matt_siltala 70,000,000 Pinterest Users
(most are women in the US) Pinterest’s numbers aren’t public

26 @matt_siltala 60,000,000 Photos shared
every day 300,000,000 Instagram Users 200,000,000 Active monthly users

27 @matt_siltala 216.7 MILLION Blog
posts 120% INCREASE in active users on Tumbler (from May to Nov 2014) 99.7 BILLION Blog posts (as of Dec 28, 2014)

28 @matt_siltala 120% 45% 57%
111% 64% 36% 27% 54% 26% 18% 13% 25% 16% 12% 6% 2% Growth in members Growth in Active users

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@matt_siltala
Before After

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@matt_siltala
Sharp, interesting
images

33 @matt_siltala Bright colors, sharp
contrast or stylized images

34 @matt_siltala White background with
a clean subject is most visible

35 @matt_siltala Have a good
graphic designer. It saves time in The long run!

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@matt_siltala

37 @matt_siltala …gives them a
main idea Good visual content… …gets to the punch line …saves your audience time by highlighting important info …simplifies complex info

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@matt_siltala

39 @matt_siltala …know your audience
…find their niche …be social …include valuable content

40 @matt_siltala Keep track of
data Surveys Call them Thank them Know your audience

41 @matt_siltala • Tumblr is
emerging as a formidable social media site for marketing • Fastest growing in new active users • Perfect for multimedia and visual posts • Visuals with short text are key • Create a Tumblr blog focused on the same interests as your potential customers • Follow users with the same interest as your business/Tumblr blog • Easier to gain a following by following others first Find their niche

42 @matt_siltala “I’m in a
chillin’ mood today. Found it here (link).” Pictures of products are a natural fit on Tumblr

43 @matt_siltala • Social media
interactions should focus on the SOCIAL • Social media is a platform for connection and conversation • Interesting and relevant visual content on social media gets you noticed Be Social

44 @matt_siltala Because you’ve taken
time to get to know your audience, you know what is valuable to them: • funny • thought-provoking • useful • discounts Include valuable content

45 @matt_siltala A picture is
worth a thousand words... ...just don’t forget the caption!

46 @matt_siltala • The visual
content draws your audience in • The text keeps them engaged • People always look for the caption to tell them what they are seeing • Fabulous Headlines are essential • Interesting copy is a must--even if it just gets skimmed Visual content works with copy

47 @matt_siltala • Make a
connection • Encourage comments • Encourage shares-fun content people want to bond over • Call to action

48 @matt_siltala A simple call
to action helps YOU pinpoint what your goal is with visual content and helps your AUDIENCE (potential customers) know how to respond: • Share your own adorable pet photo • What’s your favorite cat? • Know someone who’d like this article? Share it! • Follow us on ____ • Buy now and save $___ Call to action

@matt_siltala