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Using Foursquare in the real world

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Using Foursquare in the real world

  1. 1. Foursquare in the real world  Mat Siltala, President [email_address] #4SQ
  2. 2.  “ Hi, I'm Earth. Have we met?” #4SQ
  3. 3. #4SQ
  4. 4. #4SQ
  5. 5. as a customer acquisition tool #4SQ
  6. 6. as a customer acquisition tool #4SQ
  7. 7. as a customer retention tool #4SQ
  8. 8. as a customer retention tool! <ul><li>Free bear claw with 10th check-in! </li></ul>#4SQ
  9. 9. as a Monitoring Tool #4SQ
  10. 10. “ Explore” Tab #4SQ
  11. 11. “ Trending” #4SQ
  12. 12. “ RADAR” #4SQ
  13. 13. in the physical world #4SQ Have a physical callout:
  14. 14. in the physical world #4SQ #engage
  15. 15. in the physical world #4SQ
  16. 16. in the physical world #4SQ
  17. 17. and YOUR business <ul><li>What COULD have happened on Tommy and Richard's sales road trip.... </li></ul>#4SQ
  18. 18. What Could Have Been <ul><li>Create monetary incentive for checkin   </li></ul><ul><li>  </li></ul>Tommy Boy needs to find a Tailor #4SQ
  19. 19. <ul><li>“ check-in” and order off the lunch or dinner menu - </li></ul><ul><li>chicken wings included! </li></ul>What Could Have Been #4SQ
  20. 20. <ul><li>25% off T-Bone steak from “your local butcher” if you bring a friend... oh wait... </li></ul>What Could Have Been Create draw for groups #4SQ
  21. 21. “ Tips” - Foursquare’s version of ‘Reviews’ <ul><li>Be sure to use an ADULT SIZE as an ADULT! </li></ul>#4SQ
  22. 22. tips Citations and Social signals are HUGE for local SEO. -customers post activity to other social networks #4SQ HUGE! … hint hint
  23. 23. … .citation proof #4SQ
  24. 24. lists <ul><li>Tommy's favorite spots: </li></ul><ul><ul><li>the weight room </li></ul></ul><ul><ul><li>any place with wings </li></ul></ul><ul><ul><li>college </li></ul></ul><ul><ul><li>dunkin donuts </li></ul></ul><ul><ul><li>the butcher </li></ul></ul><ul><ul><li>the airport </li></ul></ul><ul><ul><li>chicago </li></ul></ul><ul><ul><li>sandusky </li></ul></ul>#4SQ
  25. 25. pages #4SQ HUGE!
  26. 26. Sources & All Image Credit: #4SQ
  27. 27.   Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala #4SQ

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