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Use visuals and win at social media

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Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.

Published in: Social Media
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Use visuals and win at social media

  1. 1. AdeeperlookintoYouTube,Instagram&Pinterest @Matt_Siltala
  2. 2. Why Visuals? @Matt_Siltala
  3. 3. We are Visual Learners @Matt_Siltala
  4. 4. Stats 3,000+ VIDEO UPLOADS 80,000+ HOURS OF VIDEO 24TB OF DATA @Matt_Siltala
  5. 5. 100 Million MONTHLY ACTIVE USERS Over 50% OF WOMEN 34-55 IN THE US ARE ON PINTEREST 1/3 OF ONLINE MILLENNIALS ARE ON PINTEREST Stats @Matt_Siltala
  6. 6. 87% OF USERS MADE A PURCHASE BECAUSE OF PINTEREST CONTENT 96% OF USERS USE PINTEREST TO RESEARCH PURCHASES 2nd Largest TRAFFIC SOURCE TO SHOPIFY STORES Stats @Matt_Siltala
  7. 7. Google loves Visuals @Matt_Siltala
  8. 8. What comes to mind? @Matt_Siltala
  9. 9. What comes to mind? @Matt_Siltala
  10. 10. WARNING – JAM PACKEDABOUTTO GET REAL @Matt_Siltala
  11. 11. Building a Brand with Visuals @Matt_Siltala
  12. 12. @Matt_Siltala
  13. 13. HuffPost Picked It Up @Matt_Siltala
  14. 14. Google Results @Matt_Siltala
  15. 15. @Matt_Siltala
  16. 16. W I N N I N G W I T H @Matt_Siltala
  17. 17. Get Fancy withYour Videos @Matt_Siltala
  18. 18. Or Keep it Simple @Matt_Siltala
  19. 19. K E Y T A K E A W A Y S W I T H @Matt_Siltala
  20. 20. 10 User Signals Google Likes to See @Matt_Siltala
  21. 21. #1 @Matt_Siltala
  22. 22. #2 @Matt_Siltala
  23. 23. #3 @Matt_Siltala
  24. 24. #4 @Matt_Siltala
  25. 25. #5 @Matt_Siltala
  26. 26. #6 @Matt_Siltala
  27. 27. #7 @Matt_Siltala
  28. 28. #8 @Matt_Siltala
  29. 29. #9 @Matt_Siltala
  30. 30. #10
  31. 31. @Matt_Siltala
  32. 32. Remember – Your videos do not have to be fancy! @Matt_Siltala
  33. 33. But Matt, How Do I Find Ideas for Videos? @Matt_Siltala
  34. 34. Here is a good start: 1. FacebookGroups 2. Q&Asites 3. YelpTalk 4. InternalData 5. MonitoringSocial(competition)Analytics 6. ConductaPoll 7. Getyourcommunityinvolved @Matt_Siltala
  35. 35. BonusTip - Influencer Integration @Matt_Siltala
  36. 36. YouTube WantsTo Stay Hip @Matt_Siltala
  37. 37. W I N N I N G W I T H @Matt_Siltala
  38. 38. Instagram WantsYour Videos Theywentfromonlyallowing15secondvideosto 60 SECOND VIDEOS @Matt_Siltala
  39. 39. ThesinglemostimportanttipforpostingonInstagramisthis: QUALITY VISUALS @Matt_Siltala
  40. 40. Are you ENGAGING With your community? @Matt_Siltala
  41. 41. NEVER be something you are not @Matt_Siltala
  42. 42. But Matt, We just DON’T KNOW what todo on Instagram @Matt_Siltala
  43. 43. Iam so glad you said that! Ican show you with just ONE EXAMPLE from a local Arizona business @Matt_Siltala
  44. 44. Waffle Crush Case Study @Matt_Siltala
  45. 45. Waffle Crush Case Study @Matt_Siltala
  46. 46. Waffle Crush Case Study @Matt_Siltala
  47. 47. Waffle Crush Case Study @Matt_Siltala
  48. 48. We care about Instagram because it is mobile and WE ARE MOBILE @Matt_Siltala
  49. 49. With Instagram, we can BE OUR OWN PRESS @Matt_Siltala
  50. 50. W I N N I N G W I T H @Matt_Siltala
  51. 51. Why do I LOVE PINTEREST? @Matt_Siltala
  52. 52. 80% Of the pins on Pinterest are repins. IF YOU WANT MORE REPINS PIN IMAGES DIRECTLY FROM WEBSITES OR UPLOAD THEM. CREATE THE 20% OF PINS THAT GET REPINED REPEATEDLY. @Matt_Siltala
  53. 53. Ittakes a pin 3.5 months to get 50% of it’s engagement 1,680x LONGER THEREFORE CREATE EVERGREEN CONTENT THAT WILL CONTINUE TO BE REPINED AND CLICKED ON FOR MONTHS. than a Facebook post The half-life is @Matt_Siltala
  54. 54. 94% in click-throughs is seen in pins that are related to trending topics. An increase of @Matt_Siltala
  55. 55. 80% Acall to action pin description can increase engagement by HENCE ADD RELEVANT DESCRIPTIONS THAT ASK FOR CLIENTS CLICKS, REPINS, LIKES OR COMMENTS. @Matt_Siltala
  56. 56. G U I D E @Matt_Siltala
  57. 57. Create a business account GET IT VERIFIED VS MAKING IT A PERSONAL ACCOUNT #1 @Matt_Siltala
  58. 58. Use your keyword research data to create custom boards USING KEYWORD RICH DESCRIPTIONS OF BOARDS (HOLIDAYS, DEMOGRAPHICS AND THEMES ETC) AS WELL AS CREATING SHARED BOARDS #2 @Matt_Siltala
  59. 59. For users KEEP THE DESCRIPTION MORE GENERAL AND ACTUALLY DESCRIBE THE PIN IN IT. I.E. DO NOT PUT SOMETHING LIKE “WOULD BE SO FUN FOR JENNY’S BIRTHDAY!” INSTEAD, “GREAT 40TH BIRTHDAY CAKE IDEA”. @Matt_Siltala
  60. 60. For business A TITLE THAT IS EMBEDDED INTO THE IMAGE WILL HELP IT POP AND GET MORE PINS/SHARES. THIS WAY YOUR CONTENT REMAINS INTACT EVEN IF USERS CHANGE THE DESCRIPTION WHEN THEY RE-PIN. @Matt_Siltala
  61. 61. For users SPECIFIC BOARDS WILL HELP YOU IN THE FUTURE. FOR EXAMPLE, HAVING “BREAKFAST RECIPES, APPETIZER RECIPES, DINNER RECIPES, AND DESSERT RECIPES” PIN BOARDS WILL MAKE EASIER FOR YOU TO FIND A PIN IN THE FUTURE, RATHER THAN IF THEY ARE ALL LUMPED INTO ONE BOARD CALLED "RECIPES”. @Matt_Siltala
  62. 62. Think overall pin types for board vs. just pins from your own website WHAT MESSAGE DOES YOUR BRAND WANT TO BE ASSOCIATED WITH AND PIN THOSE KINDS OF THINGS. #3 @Matt_Siltala
  63. 63. Get creative #4 @Matt_Siltala
  64. 64. CREATE “PIN WORTHY” CONTENT FOR YOUR BRAND (ROUND UP POSTS, DIY, HOW TO’S - BASICALLY CREATING FAQS TYPE CONTENT - WHAT QUESTIONS ARE ASKED THE MOST? CREATE CONTENT ANSWERING THESE QUESTIONS) MAKE SURE AND ONLY PIN AND USE FOR YOUR OWN BRAND HIGH QUALITY IMAGES - EVERYTHING YOU PIN AGAIN THINK “KEYWORD RICH” @Matt_Siltala
  65. 65. Only pin quality images NOT LIKE THIS LIKE THIS @Matt_Siltala
  66. 66. Create pins with products in context @Matt_Siltala
  67. 67. Always be pinning #5 @Matt_Siltala
  68. 68. BEST PINS: When & What FITNESS MONDAY GADGETS TUESDAY INSPIRATIONAL QUOTES WEDNESDAY FASHION THURSDAY FUNNY GIFS FRIDAY TRAVEL SATURDAY FOOD/CRAFT S SUNDAY @Matt_Siltala
  69. 69. BEST PINS: When & What NOT LIKE THIS LIKE THIS @Matt_Siltala
  70. 70. Links back to your blog should go directly to the blog post featured in the pin not just your homepage LINKING TO YOUR HOMEPAGE IS REALLY ANNOYING FOR USERS LOOKING FOR WHAT WAS ACTUALLY FEATURED IN THE PIN. @Matt_Siltala
  71. 71. @Matt_Siltala
  72. 72. RICH PINS VS 1. App Pins 2. Movie Pins 3. Recipe Pins 4. Article Pins 5. Product Pins 6. Place Pins @Matt_Siltala
  73. 73. Optimize for social #6 @Matt_Siltala
  74. 74. The Perfect Pinterest Picture (Youknow,incaseyouREALLYwantedtoknow) @Matt_Siltala
  75. 75. Promote new boards on already popular established boards FOR EXAMPLE LETS SAY YOU HAVE A BOARD WITH 10K FOLLOWERS, YOU CAN CREATE AN IMAGE ANNOUCING THE NEW BOARD AND TO FOLLOW IT ETC. IT IS A GREAT WAY TO CONTINUE TO GROW YOUR ACCOUNT. BONUS INFO @Matt_Siltala
  76. 76. Feature your most popular Pinterest content on other social media sites FOR EXAMPLE DONT JUST PIN THAT SAME STUFF TO FACEBOOK- CREATE NEW CONTENT FOR FACEBOOK BASED ON THAT POPULAR CONTENT FOR MAX EXPOSURE TO YOUR CONTENT. BONUS INFO @Matt_Siltala
  77. 77. Pin your most popular pins to group boards BONUS INFO @Matt_Siltala
  78. 78. Put best performing pins at the top of your profile BONUS INFO @Matt_Siltala
  79. 79. Pinterest starts testing video ads BONUS INFO @Matt_Siltala
  80. 80. BONUS INFO Don’t forget about influencer marketing on Pinterest - Find the influencers and establish relationship @Matt_Siltala
  81. 81. Working with influencers Influencers are social media celebrities who have thousands of loyal and engaged followers. They span a broad range of categories, lifestyles, platforms and audiences, which enables them to communicate with very tailored niches of followers. These followers perceive influencers as friends and role models and are loyal to them. Thus, influencer content can be highly engaging and impactful. @Matt_Siltala
  82. 82. @Matt_Siltala Key Takeaways We created an infographic handout that has our top takeaways from this session and a image guide cheat sheet for you.

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