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Who Wins?            @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
So Far Not Apple             @Matt_Siltala
They Will Figure It Out                 @Matt_Siltala
@Matt_Siltala
What’s New?          @Matt_Siltala
iOS 6     Main Yelp Highlights:•   Access snippets of Yelp    reviews•   Access snippets of Yelp    photos•   Add photos a...
What Powers Apple Maps?                @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
http://gspa21.ls.apple.com/html/attribution.html                                 @Matt_Siltala
@Matt_Siltala
Everybody Thank David               @Matt_Siltala
davidmihm.com/blog/local-seo/apple-maps-ecosystem/   @Matt_Siltala
Think…..           @Matt_Siltala
@Matt_Siltala
Premium Services on Yelp                     @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Think…..           OPTIMIZATION                      @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
What I Know That DOES Work                   @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
And Why Not?          @Matt_Siltala
@Matt_Siltala
http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html                           ...
@Matt_Siltala
@Matt_Siltala
Opportunity!               @Matt_Siltala
http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-                                businesses...
@Matt_Siltala
Why Are We Afraid of Yelp?      (and reviews in general)                            @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Reputation Management               @Matt_Siltala
Other Factors?    •   Check-Ins    •   Social Mentions    •   Shares    •   Tips                    @Matt_Siltala
Takeaways:•   Customer Reviews Matter•   Organic Optimization Factors In•   Consistent NAP Factors In•   Claiming Local Li...
Thank You!Matt Siltala, Partner   matt@avalaunchmedia.com        @Matt_Siltala
Siri and Yelp Optimization - SMX East 2012 Local University
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Siri and Yelp Optimization - SMX East 2012 Local University

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Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

Published in: Education
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Siri and Yelp Optimization - SMX East 2012 Local University

  1. Who Wins? @Matt_Siltala
  2. @Matt_Siltala
  3. @Matt_Siltala
  4. @Matt_Siltala
  5. @Matt_Siltala
  6. @Matt_Siltala
  7. @Matt_Siltala
  8. @Matt_Siltala
  9. @Matt_Siltala
  10. So Far Not Apple @Matt_Siltala
  11. They Will Figure It Out @Matt_Siltala
  12. @Matt_Siltala
  13. What’s New? @Matt_Siltala
  14. iOS 6 Main Yelp Highlights:• Access snippets of Yelp reviews• Access snippets of Yelp photos• Add photos and Tips to a Yelp listing• Call and map directions to a business’s front door• Check-in to a business directly from Apple maps.• Easier to link to the Yelp app directly @Matt_Siltala
  15. What Powers Apple Maps? @Matt_Siltala
  16. @Matt_Siltala
  17. @Matt_Siltala
  18. http://gspa21.ls.apple.com/html/attribution.html @Matt_Siltala
  19. @Matt_Siltala
  20. Everybody Thank David @Matt_Siltala
  21. davidmihm.com/blog/local-seo/apple-maps-ecosystem/ @Matt_Siltala
  22. Think….. @Matt_Siltala
  23. @Matt_Siltala
  24. Premium Services on Yelp @Matt_Siltala
  25. @Matt_Siltala
  26. @Matt_Siltala
  27. Think….. OPTIMIZATION @Matt_Siltala
  28. @Matt_Siltala
  29. @Matt_Siltala
  30. @Matt_Siltala
  31. @Matt_Siltala
  32. @Matt_Siltala
  33. What I Know That DOES Work @Matt_Siltala
  34. @Matt_Siltala
  35. @Matt_Siltala
  36. @Matt_Siltala
  37. @Matt_Siltala
  38. @Matt_Siltala
  39. @Matt_Siltala
  40. @Matt_Siltala
  41. @Matt_Siltala
  42. And Why Not? @Matt_Siltala
  43. @Matt_Siltala
  44. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html @Matt_Siltala
  45. @Matt_Siltala
  46. @Matt_Siltala
  47. Opportunity! @Matt_Siltala
  48. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for- businesses.html @Matt_Siltala
  49. @Matt_Siltala
  50. Why Are We Afraid of Yelp? (and reviews in general) @Matt_Siltala
  51. @Matt_Siltala
  52. @Matt_Siltala
  53. @Matt_Siltala
  54. @Matt_Siltala
  55. Reputation Management @Matt_Siltala
  56. Other Factors? • Check-Ins • Social Mentions • Shares • Tips @Matt_Siltala
  57. Takeaways:• Customer Reviews Matter• Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• Social + Local - Social Does Factor In @Matt_Siltala
  58. Thank You!Matt Siltala, Partner matt@avalaunchmedia.com @Matt_Siltala

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