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Pubcon SFIMA - Integrating Content

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A real guide to fully integrate content into a marketing plan. My Pubcon SFIMA presentation given February of 2017 in Ft. Lauderdale, FL.

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Pubcon SFIMA - Integrating Content

  1. 1. INTEGRATE CONTENT ARealGuideto IntoaCohesiveMarketingPlan @Matt_Siltala
  2. 2. WHAT IS CONTENT? @Matt_Siltala
  3. 3. IS WHAT PEOPLE SAY ABOUT YOU ON SOCIAL MEDIA CONTENT? @Matt_Siltala
  4. 4. My DaughtertweetedJolly Rancherand they replied @Matt_Siltala
  5. 5. My daughterstweet to Jolly Rancheris contentthey can capitalizeon @Matt_Siltala
  6. 6. BRAND CONSISTENCY @Matt_Siltala
  7. 7. BRAND CONSISTENCY @Matt_Siltala
  8. 8. BRAND CONSISTENCY @Matt_Siltala
  9. 9. EVEN SOMETHING AS SIMPLE AS THIS PICTURE CAN BE CONTENT Areyoulookingfor contentopportunities? @Matt_Siltala
  10. 10. OUR YETI @Matt_Siltala
  11. 11. @Matt_Siltala
  12. 12. ALL OF THIS IS CONTENT @Matt_Siltala
  13. 13. BE CONSISTENT @Matt_Siltala
  14. 14. BRANDED HEAD SHOTS TO BE USED ON SOCIAL MEDIA @Matt_Siltala
  15. 15. PEOPLE ARE LOOKING YOU UP @Matt_Siltala
  16. 16. STREAMLINE MESSAGING ACROSS ALL CHANNELS @Matt_Siltala
  17. 17. FOCUS ON DIGITAL AS A COMPREHENSIVE STRATEGY VS JUST TACTICAL CONSIDERATIONS @Matt_Siltala
  18. 18. SOCIAL MEDIA CAN HELP YOU DO BETTER WITH OUTREACH Research Find Influencers Data Survey @Matt_Siltala
  19. 19. SOCIAL CAMPAIGNS CAN HELP YOU WITH LINK BUILDING LEVERAGE THE TOOLS YOU HAVE AVAILABLE You spendall kindsof money on visual contentso don’tjust “postand pray” @Matt_Siltala
  20. 20. WANT TO GET A NEW PAGE INDEXED QUICKER? TweettheURLout from an“established” account.Inotherwords: USE SOCIAL CHANNELS TO AMPLIFY SEO EFFORTS @Matt_Siltala
  21. 21. ARE YOU PAYING ATTENTION TO YOUR ANALYTICS? SocialandSearch? Whatisdoingwell? Whatcanyoulearn? NewOpportunities? @Matt_Siltala
  22. 22. WHAT’S TRENDING ON SOCIAL MEDIA? Can you use that info to do betterwith search? @Matt_Siltala
  23. 23. WORKFRONT FormerlyAtTask @Matt_Siltala
  24. 24. ContentandImagesonyoursite MUST FLOW @Matt_Siltala
  25. 25. Ifyouaregoingtosay“It’sallaboutthecoils,” YOU BETTER IMMEDIATELY... @Matt_Siltala
  26. 26. SHOW ME THE COILS! @Matt_Siltala
  27. 27. MISSED OPPORTUNITY TO SHOW THE TECHNOLOGY @Matt_Siltala
  28. 28. Whenyoushareinformationabout“sellingpoints,” MAKE SURE THERE IS VISUAL CONTENT TO DRIVE IT HOME @Matt_Siltala
  29. 29. VIDEOS YOU CREATE SHOULD MATCH YOUR WEBSITE andeverythingelseyouaredoing @Matt_Siltala
  30. 30. INTEGRATE CONTENT ARealGuideto IntoaCohesiveMarketingPlan @Matt_Siltala

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