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Creating the best content in the world

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This presentation, given during Zenith Conference in Duluth MN is full of visual content marketing examples, ideas and case studies.

Published in: Marketing
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Creating the best content in the world

  1. 1. How to make the best content in the world.
  2. 2. This is me.
  3. 3. Some of our clients.
  4. 4. Shameless Plug
  5. 5. I LOVE Photography
  6. 6. In fact…
  7. 7. There’s so much beauty in our world. Find the corners that speak to your brand and share them with your audience. www.insights.newscred.com/visual-content-marketing-2017
  8. 8. “Do you feel like your social media shares are going nowhere?”
  9. 9. Here are the problems (from clients)
  10. 10. “We need to create more content”
  11. 11. “We need to create more content” “We need to be on all the social media”
  12. 12. “We need to create more content” “We need to be on all the social media” “I heard we need to create infographics”
  13. 13. “We need to create more content” “We need to be on all the social media” “I heard we need to create infographics” “I heard we need to be creating video”
  14. 14. “We need to create more content” “We need to be on all the social media” “I heard we need to create infographics” “I heard we need to be creating video” You get the point
  15. 15. Don’t get trapped in this
  16. 16. Provide the path for success
  17. 17. Think beyond the Infographic
  18. 18. Getting the Most Out of Your Visual Content Blog Banners White Papers PowerPoint Social Content Website Banners MicroGraphics
  19. 19. Infographics White Papers
  20. 20. Get teams involved
  21. 21. Get teams involved PPC SEO Outreach Better Social Media Content
  22. 22. You don’t want (the project) shot down AFTER work has been done
  23. 23. That will drive you crazy
  24. 24. I really hope this gets likes and links
  25. 25. I really hope this gets likes and links Lets Stop Thinking Like This
  26. 26. “Brands are really starting to embrace concepts that connect us all as humans and bring awareness to people and stories that are often overlooked,” says Echelman. “It’s an opportunity to connect your customers to each other and to your brand.” www.insights.newscred.com/visual-content-marketing-2017
  27. 27. Case Study
  28. 28. •High-level placement opportunities •Educate people about the causes, symptoms, and treatments for varicose veins •Improve backlink profile and web exposure to drive traffic and leads to iVein.com Objectives?
  29. 29. • http://triangleveins.com/resources/medical-links/what-are-varicose-veins/ • http://chicagotimespost.com/2015/06/all-of-your-varicose-vein-questions-answered- • in-one-simple-chart/ • http://dailyscene.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/ • http://www.johnsbooksandhobbies.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/#.WCYmP-ErJTY • http://www.vvcjackson.com/blog/ • http://womansworkconsultinggroup.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/ • http://allurenews.com/this-handy-infographic-could-be-the-key-to-great-legs/19002/ • http://fashionfix.co.za/this-handy-infographic-could-be-the-key-to-great-legs/ • http://www.overage.com/h/i/90508485-all-of-your-varicose-vein-questions- answered-in-one-simple-chart Other Publications:
  30. 30. Leverage your content for MAX Capacity
  31. 31. Leverage your content for MAX Capacity •Follow up strategy A.Blog Content 1.Social Ads 2.Paid Ads
  32. 32. Leverage your content for MAX Capacity • Campaign Strategies •Follow up strategy A.Blog Content 1.Social Ads 2.Paid Ads
  33. 33. Leverage your content for MAX Capacity • Campaign Strategies • Plan out the topics •Follow up strategy A.Blog Content 1.Social Ads 2.Paid Ads
  34. 34. Recurring Topics
  35. 35. Once the topics are established, a content campaign can be structured and planned around each topic with a variety of content created.
  36. 36. This is going to help brands foresee trends and be prepared
  37. 37. Continue to think beyond the normal
  38. 38. THE OBJECTIVE Blendtec, creators of “The World’s Most Advanced Blender,” looked to Avalaunch Media to help them sell 800 units of their brand-new Blendtec GO Jar. As per the promotion, the units all needed to be sold within four days of the launch.
  39. 39. OUR SOLUTION To get Blendtec’s new blender jar sold—and fast—the Avalaunch team dove right in. They put together an innovative remarketing strategy. The Avalaunch team created video assets and three static banners for carousel ads: recipes for margaritas, blended coffee, and protein smoothies. And if customers visited Blendtec’s website but didn’t go through with a purchase, Avalaunch was ready with cart abandonment ads.
  40. 40. THE RESULTS Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals and timeframe—it exceeded everyone’s expectations. All 800 units sold out within 48 hours of the promo’s launch, and 406 of those sales were directly because of the campaign. Blendtec received a 1,742% return on ad spend! The Google AdWords paid search ads saw a click through rate of 4.2%, as well as 192,158 impressions. Because the Avalaunch team was able to reach consumers through remarketing strategies, eye-catching video assets, and multiple carousel ads, Blendtec gained new customers and reinforced their value among existing fans.
  41. 41. 21,000,000 Views 76,000 Likes 93,000 Comments 280,000 Shares CASE STUDY Simplicity of data (6 National Parks on one highway) and plays on the emotion to visit them
  42. 42. Is it too much content if you guys keep asking for it?
  43. 43. Raised over 10k
  44. 44. Raised over 10k
  45. 45. Raised over 10k
  46. 46. Raised over 10k
  47. 47. Thank You!

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