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Creating & Sharing Visual Content - 80s edition

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This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.

Published in: Marketing, Social Media
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Creating & Sharing Visual Content - 80s edition

  1. 1. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  2. 2. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  3. 3. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA WANNA TALK ABOUT EVERGREEN CONTENWANNA TALK ABOUT EVERGREEN CONTEN
  4. 4. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA LET ME TELL YOU A STORY ABOUT OURLET ME TELL YOU A STORY ABOUT OUR CATSCATS
  5. 5. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA d with this single infographic…la 4 years ago 100,000+ Social Shares Thousands Of Links Built Thousands Of $$$ generated
  6. 6. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA BUT YETBUT YET
  7. 7. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA red October 13th 2015
  8. 8. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA WHEN YOU HAVE THIS KIND OF SUCCESS YOU REPURPOSE
  9. 9. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA eBookMotion GraphicSlide Share
  10. 10. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA And then there was… The Interactive Purriodic Table of Internet Cats
  11. 11. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA THE RESULTS WERE INCONCEIVABLE!THE RESULTS WERE INCONCEIVABLE!
  12. 12. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  13. 13. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  14. 14. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA But that’s not all…
  15. 15. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  16. 16. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA Our interactive table outperformed Friskies "list" because ours was more visual.
  17. 17. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA MAXIMIZE THE VISIBILITY OF YOUR BRANDINGMAXIMIZE THE VISIBILITY OF YOUR BRANDING
  18. 18. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA add your logo LOGO LOGO LOGO Tastefully
  19. 19. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA LINKS + BRANDING + KEYWORDS = IMPROVEDLINKS + BRANDING + KEYWORDS = IMPROVED RANK & RELEVANCY FOR EXACTLY WHAT YOURANK & RELEVANCY FOR EXACTLY WHAT YOU OFFEROFFER
  20. 20. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  21. 21. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  22. 22. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA SO, WHY DOES THIS WORK?SO, WHY DOES THIS WORK?
  23. 23. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA HERE’S THEHERE’S THE SCIENCESCIENCE
  24. 24. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA Of info submitted to the brain is visual 90% 60,000x 40% faster than text Images process of people respond to visual information over plain text
  25. 25. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA 80% Videos on landing pages increase page conversions rates by 94% MORE Posts with visuals get page visits and engagement than those without of consumers are more likely to click on a business whose image appear in search results 60%
  26. 26. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA THE TREND IS GOING VISUAL
  27. 27. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA JOIN THE CLUB AND GET VISUAL WITHJOIN THE CLUB AND GET VISUAL WITH YOUR CONTENT MARKETINGYOUR CONTENT MARKETING
  28. 28. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA VISUAL CONTENT
  29. 29. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA MORE OF THIS KIND OF STUFFMORE OF THIS KIND OF STUFF
  30. 30. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA VISUAL POWER OF CONTENT
  31. 31. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA VISUAL POWER OF CONTENT
  32. 32. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA VISUAL POWER OF CONTENT
  33. 33. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA VISUAL POWER OF CONTENT
  34. 34. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA VISUAL CONTENT IS THE BAITVISUAL CONTENT IS THE BAIT
  35. 35. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  36. 36. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  37. 37. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA 300,000,000 Users Going Visual On Insta gram 257 MINUTES/MONTH Avg. time spent on Instagram 70 MILLION Photos uploaded every day30 BILLION Total shared photos 2.5 BILLION Likes per day 49% Of users check Instagram daily
  38. 38. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA Going Visual On Pinte rest 70,000,000 Users 14.2 MINUTES/MONTH Avg. time spent on Pinterest 80% OF PINS Are repins (best image size 600 x 800) 80% Of users are female 78 CENTS IN SALES/PIN On average. Up 25% since 2012 10 Million US Monthly Unique Visitors (faster than any independent site in US history)
  39. 39. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA Pinterest’s ‘Pin It’ button is thePinterest’s ‘Pin It’ button is the new “Top Gun” and has nownew “Top Gun” and has now overtaken Facebook’s ‘Like’ buttonovertaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages. 62% 61%59% 42% Of brands have Pin It buttons Of brand s have Tweet butto ns Of brands have Like buttons Of brands have Google+ buttons
  40. 40. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA 1.39 Billion Users 20 MINUTES/DAY Avg. time spent on Facebook 300 MILLION Photos uploaded every day4.5 BILLION Likes per day 1.972 Million Friend requests per day Going Visual On Faceb ook 30 Billion Whats App messages per day
  41. 41. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA 645,750,000 Users 12:51 MINUTES/DAY Avg. time spent on Twitter 500+ MILLION Tweets everyday 2.1 BILLION Twitter search engine queries (Per day) 75% Of users are on mobile Going Visual On Twitt er 208 FOLLOWERS Per user (on average)
  42. 42. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA 300,000,000 Users 5.5 MINUTES/DAY Avg. time spent on Twitter 1.5 BILLION Photos uploaded every week20 MILLION Mobile Monthly Users 33% Growth Per Year Going Visual On Googl e+ 56% GROWTH In usage for member (ages 45- 54)
  43. 43. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA Yes, I really said Googl e+
  44. 44. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  45. 45. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  46. 46. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA 6 Billion Photos uploadedPhotos uploaded each montheach month Photos & Images get… More Interaction than other content More Shares than links More Likes 50% 10x 7x
  47. 47. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA WHIP YOUR CONTENT MARKETING PLANWHIP YOUR CONTENT MARKETING PLAN INTO SHAPE WITH THESE TIPSINTO SHAPE WITH THESE TIPS
  48. 48. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA STAND OUT AMONGST THE CROWD BY…STAND OUT AMONGST THE CROWD BY…
  49. 49. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA CREATING CONTENT SO GOOD THAT ITCREATING CONTENT SO GOOD THAT IT MAKES THEM THINK, “I’LL BE BACK.”MAKES THEM THINK, “I’LL BE BACK.”
  50. 50. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  51. 51. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA BECOME A BETTERBECOME A BETTER WRITERWRITER
  52. 52. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA WE CANWE CAN DODO BETTERBETTER
  53. 53. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA SEE WHAT THE BUZZ IS ABOUTSEE WHAT THE BUZZ IS ABOUT
  54. 54. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  55. 55. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA LETS GET REALLETS GET REAL
  56. 56. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  57. 57. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  58. 58. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  59. 59. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  60. 60. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA JUMP ON THEJUMP ON THE OPPORTUNITIESOPPORTUNITIES
  61. 61. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA LEVERAGE WHAT YOU’VE GOTLEVERAGE WHAT YOU’VE GOT
  62. 62. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  63. 63. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA GIVE THEM A WINDOW INTO YOUR INNERGIVE THEM A WINDOW INTO YOUR INNER WORKINGSWORKINGS
  64. 64. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  65. 65. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA NEWSJACKNEWSJACK
  66. 66. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  67. 67. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA THINK LIKE A JOURNALISTTHINK LIKE A JOURNALIST
  68. 68. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
  69. 69. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA TRANSFORM CONTENT YOU ALREADY HAVETRANSFORM CONTENT YOU ALREADY HAVE Repurpose successful content you already have into: • Blog posts • New Releases • Linkbait articles • Infographics • Video • Podcasts • Images/Meme s • White Papers • Power Points
  70. 70. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA BRANDS HAVE CAUGHT ON AND BECOME CONTENT MARKETERS
  71. 71. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA EVEN CELEBRITIES HAVE BECOME BRILLIANT CONTENT MARKETERS John Oliver has questions for the Miss America Scholarship Fund
  72. 72. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA WHAT DOES THE FUTURE HOLD?
  73. 73. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA AVALAUNCH OPEN HOUSE INVITATION INTERACTIVE VIDEO
  74. 74. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA STILL HUGE OPPORTUNITIES
  75. 75. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA COOL TOOLS •• HubspotHubspot •• PocketPocket •• PowToonPowToon •• BuzzSumoBuzzSumo •• NewsleNewsle •• Pushover & IFTTTPushover & IFTTT •• SwayySwayy •• TalkwalkerTalkwalker •• CanvaCanva •Pin AlertsPin Alerts
  76. 76. CONTENT GOES HERE MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA REMEMBER, THE TREND IS GOING VISUAL DON’T BE LEFT BEHIND. Pintrest Instagram Vine TwitterFacebook
  77. 77. MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

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