Blended SERPs SMX West 2010

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  • Images Videos News Shopping Results Blog Posts Books Local Real Time Social
  • Blended SERPs SMX West 2010

    1. 2. What To Do With Blended SERPs?
    2. 3. Where Do People Look For Answers?
    3. 5. Questions To Research <ul><li>Asking Questions About? </li></ul><ul><li>Looking For Answers On? </li></ul><ul><li>Looking For Videos About? </li></ul><ul><li>Looking For Images About? </li></ul><ul><li>Looking For Reviews On? </li></ul><ul><li>Looking For Testimonials On? </li></ul><ul><li>Reading Blog Posts/Articles On? </li></ul><ul><li>Looking For Tips On? </li></ul><ul><li>Looking For Help On? </li></ul>
    4. 6. Blended Media In The SERPs <ul><li>Images </li></ul><ul><li>Videos </li></ul><ul><li>News </li></ul><ul><li>Shopping </li></ul><ul><li>Blog Posts </li></ul><ul><li>Books </li></ul><ul><li>Local </li></ul><ul><li>Real Time </li></ul><ul><li>Social Circle </li></ul>
    5. 7. Research Your Industry
    6. 8. Research Examples
    7. 9. Get Creative
    8. 10. Takeaways <ul><li>Images - How can you better use images and get them to show up in the SERPs? </li></ul><ul><li>Videos - How are others using video? How can you implement with current strategy? Create a YouTube Channel. </li></ul><ul><li>News - Are you posting regular press releases? Use your competitor to get ideas. They will show up in the SERPs. </li></ul><ul><li>Shopping Results - Are you using sites like Shopzilla to get into shopping results? There are plenty others too. </li></ul><ul><li>Blog Posts - Are you even blogging? Find the questions that people are asking - and answer them! You be the one that provides that killer content! </li></ul><ul><li>Books - Could you write a book about your industry? </li></ul><ul><li>Social Circle - There is more and more of a need to get involved in Social Media. </li></ul><ul><li>Local - Make sure and set up all your local accounts. </li></ul><ul><li>Real Time - Participate, become an authority </li></ul>
    9. 11. Matt Siltala Dream Systems Media, Owner http://www.dreamsystemsmedia.com Find me on Twitter: @Matt_Siltala

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