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Advanced Content for SEO - SMX Advanced

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Presentation given during SMX Advanced Local Advantage where I presented on advanced content strategies for SEO. Content focus is on Local.

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Advanced Content for SEO - SMX Advanced

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  32. 32. TELL STORIES ABOUT YOUR NEIGHBORHOOD @Matt_Siltala
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  49. 49. www.yourbrand.com/ www.yourbrand.com/locations www.yourbrand.com/locations/state www.yourbrand.com/locations/state/city www.yourbrand.com/locations/state/city/neighborhood @Matt_Siltala
  50. 50. Influencers are social media celebrities who have thousands of loyal and engaged followers. They span a broad range of categories, lifestyles, platforms and audiences, which enables them to communicate with very tailored niches of followers. These followers perceive influencers as friends and role models and are loyal to them. Thus, influencer content can be highly engaging and impactful. @Matt_Siltala
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  56. 56. of consumers rely on social media to inform their purchasing decisions. (ODM)74% of consumers trust peer recommendations. (Nielsen)90% of consumers rely on social media to inform their purchasing decisions. (ODM)70% higher rate of conversion on offers shared by trusted advocates than offers sent by brands. (Zuberance)4x-10x of purchasing decisions are primarily influenced by word-of- mouth recommendation (McKinsey)20%-50% @Matt_Siltala
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