10 Tips For Marketing Your Business On Pinterest


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This presentation was given during Bend WebCam 2013 in Bend, Oregon - 10 tips for marketing your business on Pinterest by Janet Meiners, Brand ambassador for Avalaunch Media.

Published in: Social Media, Business, Technology
  • I've been Pinteresting since a while now, and I've tried almost every popular automation tool available on the internet. After looking for a decent tool for long, I finally settled for http://PinPinterest.com I'm now using it for more than 7 months now, and I've gained unparalleled results both in the form of followers and revenue. It lets me schedule as many Pins as I want, and it also intelligently pins only images related to my business. It learns this every time as I keep using it. PinPinterest is free to use, based on the cloud, has a mobile ready website, works on Intelligent algorithms and sets up quick.
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10 Tips For Marketing Your Business On Pinterest

  2. 2. What is ? It’s about… IDEAS & INSPIRATION & DISCOVERY
  3. 3. Stats 81 percent of U.S. online consumers trust information and advice from Pinterest. (BlogHer) U.S. Pinterest users are more likely to live in midwestern states than other social media users. (Internet Marketing)) Pinterest accounts for 25 percent of retail referral traffic. (Rich Relevance)
  4. 4. Stats
  5. 5. Who is on ? Women are about 5x more likely to be on the site than men. Moms are 61% more likely to visit Pinterest than the average American. (Nielsen)
  6. 6. The Dot Moms Source: http://www.newmediaandmarketing.com
  7. 7. Spending Power of Women 1. Women account for 85% of all consumer purchases, including everything from autos to healthcare. 2. Women make 80% of healthcare decisions and 68% of new car purchase decisions, 3. 75% of women identified themselves as the primary shoppers for their households. http://www.newmediaandmarketing.com
  8. 8. Case Study: Drives Traffic Business2Community Doesn’t fit the typical Pinterest profile. Business-oriented. Pinterest drives significant traffic to their website. Leveraged popular Pinterest categories such as food and fashion, but in a way that stays true to their brand. • Just 3500 followers at http://www.pinterest.com/b2community/ but drives significant traffic. • Referral traffic increased from 3,952 visitors (month prior) to 16,592 (June 2013). • Pinterest became one of the top 10 sources of traffic to their site. Source: http://www.business2community.com/pinterest/using-pinterest-to-attract-and-retain-valuable-website-traffic-case-study-0567493#YPjSYscirp8eyQfW.99
  9. 9. Business2Community
  10. 10. Business2Community
  11. 11. Create a business account, not a personal profile. Source www.regalix.com
  12. 12. TIP Upload and pin your own images. Include text on the image to make it eyegrabbing.
  13. 13. Example Better Homes & Gardens uses this image to drive people to this article on their website. http://www.bhg.com/gardening/plant-dictionary/shrub/hydrangea/?socsrc=bhgfb0728131
  14. 14. Use Tall Images Taller images get more repins. They take up more real estate on Pinterest than horizontal ones. Make images at least 600 pixels . Graph source: http://blog.hubspot.com/pinterest-instagram-visual-content-data
  15. 15. Examples This vertical image works great on Pinterest, and is better than a side-by-side comparison layout. Infographics
  16. 16. Show Products in Context (Don’t just show the product shot.)
  17. 17. Example On their website: Boring On Pinterest: Shows Ideas
  18. 18. Create Checklists
  19. 19. Get in the Gifts Category Put $ sign on product pins to get listed in the gift category.
  20. 20. TIP Add the Follow and Pin It Button to your Website. The key to social media is to empower people to share your content. 7
  21. 21. TIP Tie your Pinterest Account to your other Marketing. Nilla Wafers put a Pinterest Inspired recipe right on their box. Link to specific Pinterest boards on your website.
  22. 22. TIP Share your best performing pins on Twitter, Google+, and/or Facebook. Invite people to pin it and give them a direct link to pin. Promote a “Pin of the Day!”
  23. 23. Example: Carter’s Email
  24. 24. Use Keywords Use keywords in profile description, board names/description, and pin description. You can rank in Google for your profile, your boards, and individual pins. Keep your descriptions between 100 -200 characters
  25. 25. Bonus: Makes Images & Collages Tools Pinterest Tracking #pinchat on Twitter or Facebook http://www.facebook.com/groups/pinchat Schedule Pins Pinterest for Business tips: www.PinnableBusiness.com www.pinterest.com/pinnablebiz
  26. 26. @Newspapergrl janet@avalaunchmedia.co m