1. Name: Chloe Whittle Product RSPCA
Narrative – What is the story of the ad, characters, settings, conflicts, resolutions Mise-en-scene (What colours, sets and props are used? Why?)
The advert shows cat who’s sitting in the window waiting to be let in however the clip There’s an empty house used in the clip to show how alone the cat in which pulls on peoples
later on tells us that his owners have passed away so no one will ever let him in. The heart strings because no animal should be left alone.
clips also shows what the cat use to look like when his owners where alive, sitting by a
fire being stroked but after they passed a way the clip shows the cat sat outside in the The lighting used is also very dull which suggest that the clips going to be upsetting.
cold meowing for his owners.
At the end of the clip we can see that one of the RSPCA team comes to rescue the cat
and take him back to the centre to be rehomed. Target Audience – Who is the product for?
The clip is aimed at older generations of people due to the fact the clips telling them to think
about what’s going to happen to their pets after they’ve passed away. The clips also aimed
at people who are thinking about getting a pet so by showing how sad some of the situations
are when they find animals, people will be persuaded to go and adopt one from the RSPCA.
Sounds - What can you hear?
We can hear the cat meowing which is very upsetting towards the audience because we
Camera Shots – What shots are used and why?
know that he’s never going to be let in.
Theres a lot of close ups of the cat showing how unhappy and lonely it looks which
The clip also has a narrative over the top of it which consist of a male describing what’s going
creates sympathy towards the cat and for some people can make them cry.
on which is also very upsetting towards viewers.
Long distance shots are also used to show how alone the cat is which amplifies how
alone tis cat is and that he has no one left once again making the audience feel sorry for Advertising Techniques – What techniques are used and why?
him.
The advert triggers people’s emotions all throughout the clip making them feel upset for this
poor cat which has been left alone with no one left. However when the RSPCA lady comes to
collect the cat people breath a sign of relief due to the fact the cats going somewhere warm
where hell able to be fed.