Struggling to Satisfy Demand


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presentation for the Connecticut State Library's ACLPD's Ebook Task Force based on my report "Struggling to Satisfy Demand":

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Struggling to Satisfy Demand

  1. 1. struggling to satisfy demandthe reality of thepublic library ebookmarketplacePresented to the ConnecticutState Library ACLPD’s EbookTask Force April 2, 2013
  2. 2. Who am I?Matt WeaverBoard member, Library RenewalWeb Librarian,Westlake Porter Public LibraryTwitter & Facebook: mattrweaver
  3. 3. What is Library Renewal? “Our goal is to find new econtent solutions for libraries, while staying true to their larger mission.”
  4. 4. Struggling to satsify demand
  5. 5. About the report:InspirationProvides reports withimportant data pointsCould be easilycollected, compiled
  6. 6. About the report: Need Lots of opinion about ebooks in libraries Most existing data not from the libraryperspective. Overdrive “Big data”
  7. 7. Overdrive and Big Data
  8. 8. Overdrive and Big DataThe message:library patrons are engaged with andBUY publishers content
  9. 9. Overdrive and Big Data
  10. 10. The librariesThree members of Library Renewal’s Partner Librariesprogram:• Robbins Public Library (MA)• Santa Monica Public Library (CA)• Omaha Public Library (NE)Two non-partner libraries• Topeka Shawnee County Public Library (KS)• Westlake Porter Public Library (OH)
  11. 11. limitationsSmall data pool: only 5 librariesNot extensive enough for historical analysisMissed Fall 2012
  12. 12. Major events: Jan. 2011 - Jun. 2012Feb 24, 2011: Overdrive announces HarperCollins’ 26 checkout limit on its ebook titles.Sept 21, 2011: Kindle support comes to Overdrive.Nov 21, 2011: Penguin restricts access to library lending of new titles.Feb 10, 2012: Penguin ends library lending of digital content.March 2, 2012: Random House announces new pricing: some per-title increases as high as300%.
  13. 13. Patterns in the charts
  14. 14. Patterns in the charts
  15. 15. Patterns in the charts
  16. 16. Patterns in the charts
  17. 17. Holiday Bump
  18. 18. The Rise of KindleKindle share of ebook checkouts – month share Sep-11 22.3% Dec-11 54.8% Mar-12 59.5% Jun-12 57.5%
  19. 19. Publishers Share of CheckoutsPublisher Jan. 2011 Jun.2012Random House, Inc. 20.19% 32.02%Penguin Group (USA), Inc. 15.47% 13.17%HarperCollins Publishers Inc. 13.69% 5.40%Hachette Digital, Inc. 6.56% 6.47%Total share 55.91% 57.06%
  20. 20. Ebook vendors 3M Axis360 Overdrive Freading Big 6 Penguin, RH, RH,content RH, HC Hachette, Hachette no Big 6 HC, (backlist), Penguin HC All wifi- Kindle App only App only compatible App onlySupport Kindles, plus Kindle app
  21. 21. Ebook vendors 3M Axis360 Overdrive FreadingVendors split betweenRH, Big 6 Penguin, RH, publisherscontent RH, HC Hachette, Hachette no Big 6 and devices: HC, (backlist), one vendor cannot serve all Penguin HC users All wifi- Kindle App only App only compatible App onlySupport Kindles, plus Kindle app
  22. 22. Ebook vendors 3M Axis360 Overdrive Freading Without ownership/ability to Big 6 Penguin, RH, RH, RH, HC Hachette, Hachette no Big 6migrate content: no (backlist),content HC, competitive benefit to libraries Penguin HC All wifi- Kindle App only App only compatible App onlySupport Kindles, plus Kindle app
  23. 23. Uncertain future
  24. 24. Usage: in the media
  25. 25. Usage: in the media Growth in demand still causes financial strain
  26. 26. Usage: in the mediaPeak of 61,650checkouts in Jan.2013Annualized:739,800 Systems 2010 circulation: 14.2 million items Ebooks are 5.2% of circulation
  27. 27. Usage: in the mediaEven so, librariesin the system mustspend more tokeep up withdemand.
  28. 28. Usage: in the media Disproportionate costs of these collections – administrative and content costs – worsen the impact of increased demand
  29. 29. Usage: Jun. 12 (all 5 libraries)
  30. 30. Usage: % of CardholdersLibrary Contract start time % of card holders who have checked out at least one title from Overdrive during the contact period through June 2012 Omaha September 2004 5.33 Robbins October 2009 7.49 WPPL June 2010 6.49
  31. 31. Usage: % of Cardholders
  32. 32. Estimating non-useRegistered user: has entered a library card numberUnique patron with checkouts: someone who haschecked out a book. A subset of Registered users
  33. 33. Estimating non-useLibrary WPPL Omaha Robbinspercentage ofnon-use from 17% 29% 30%start of contractthrough June2012
  34. 34. Estimating non-use
  35. 35. Estimating non-use
  36. 36. the takeawaysEbook usage is device-drivenUser loss is content-drivenThe market is split by exclusive content/deviceagreements.Current content agreements force relicensing expiringcontent, or paying exorbitant costs to acquirecontent.
  37. 37. the takeawaysThe future of ebooks in libraries looks expensive.The problems of ebooks in libraries will not be solvedby vendors.A future econtent marketplace will have to be builtoutside this system.
  38. 38. the takeawaysBudgets are tight, so these agreements are forcinglibraries to focus on “the big books.”There is clear evidence of a high percentage ofusers who fail to start the service.Based on the data from these few libraries,ebook/audiobook services are being used by a smallpercentage of cardholders.