The librariesThree members of Library Renewal’s Partner Librariesprogram:• Robbins Public Library (MA)• Santa Monica Public Library (CA)• Omaha Public Library (NE)Two non-partner libraries• Topeka Shawnee County Public Library (KS)• Westlake Porter Public Library (OH)
limitationsSmall data pool: only 5 librariesNot extensive enough for historical analysisMissed Fall 2012
Major events: Jan. 2011 - Jun. 2012Feb 24, 2011: Overdrive announces HarperCollins’ 26 checkout limit on its ebook titles.Sept 21, 2011: Kindle support comes to Overdrive.Nov 21, 2011: Penguin restricts access to library lending of new titles.Feb 10, 2012: Penguin ends library lending of digital content.March 2, 2012: Random House announces new pricing: some per-title increases as high as300%.
The Rise of KindleKindle share of ebook checkouts – month share Sep-11 22.3% Dec-11 54.8% Mar-12 59.5% Jun-12 57.5%
Publishers Share of CheckoutsPublisher Jan. 2011 Jun.2012Random House, Inc. 20.19% 32.02%Penguin Group (USA), Inc. 15.47% 13.17%HarperCollins Publishers Inc. 13.69% 5.40%Hachette Digital, Inc. 6.56% 6.47%Total share 55.91% 57.06%
Ebook vendors 3M Axis360 Overdrive Freading Big 6 Penguin, RH, RH,content RH, HC Hachette, Hachette no Big 6 HC, (backlist), Penguin HC All wifi- Kindle App only App only compatible App onlySupport Kindles, plus Kindle app
Ebook vendors 3M Axis360 Overdrive FreadingVendors split betweenRH, Big 6 Penguin, RH, publisherscontent RH, HC Hachette, Hachette no Big 6 and devices: HC, (backlist), one vendor cannot serve all Penguin HC users All wifi- Kindle App only App only compatible App onlySupport Kindles, plus Kindle app
Ebook vendors 3M Axis360 Overdrive Freading Without ownership/ability to Big 6 Penguin, RH, RH, RH, HC Hachette, Hachette no Big 6migrate content: no (backlist),content HC, competitive benefit to libraries Penguin HC All wifi- Kindle App only App only compatible App onlySupport Kindles, plus Kindle app
Usage: % of CardholdersLibrary Contract start time % of card holders who have checked out at least one title from Overdrive during the contact period through June 2012 Omaha September 2004 5.33 Robbins October 2009 7.49 WPPL June 2010 6.49
the takeawaysEbook usage is device-drivenUser loss is content-drivenThe market is split by exclusive content/deviceagreements.Current content agreements force relicensing expiringcontent, or paying exorbitant costs to acquirecontent.
the takeawaysThe future of ebooks in libraries looks expensive.The problems of ebooks in libraries will not be solvedby vendors.A future econtent marketplace will have to be builtoutside this system.
the takeawaysBudgets are tight, so these agreements are forcinglibraries to focus on “the big books.”There is clear evidence of a high percentage ofusers who fail to start the service.Based on the data from these few libraries,ebook/audiobook services are being used by a smallpercentage of cardholders.