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Fundraising 101: How to Write a Fundraising Email by Matt Kupec

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This presentation goes over various hints and tips when writing a fundraising email.

Published in: Government & Nonprofit
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Fundraising 101: How to Write a Fundraising Email by Matt Kupec

  1. 1. PRESENTING FUN DRAISING 101: HOW TO WRITE A FUN DRAISING EMAIL BY MATT KUPEC
  2. 2. RAISING MONEY ONLINE CAN BE A DEAL BREAKER FOR YOUR FUNDRAISER mattkupec. com
  3. 3. FundraisingOnline », . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TE One of the biggest overarching problems with these campaigns is that they are not raising any significant revenue that they would like to with these online platforms. To go even further, many organizations feel that they are investing a large amount of time, money, and effort for only a small financial return.
  4. 4. Mi’ To prevent this from ha penmg, I have listed FIVE uge tips to help aid your online undraismg efforts through email. 1()1 - I“IIm| r:| ii| |j_-L Unlinc - l()l
  5. 5. 1. Create an lmpactful Story Fundraising 101: How to Write a Fundraising Email
  6. 6. A 3 ea Discuss the Discuss the Be Emotional Problem Solution FOI2 'YOU I2 STORY’ YOU 5 H O U L D E Overall Impact Plan, Design, Donation and Action Plan
  7. 7. 2. Talk About Them Fundraising 101: How to Write a Fundraising Email
  8. 8. 8 Use second- person: ‘you’ FOR 'TALK ABOUT THEN’ YOU 5 H O U L D Discuss Discuss their Donation personal impact
  9. 9. 3. Talk about the Logistics Fundraising 101: How to Write a Fundraising Email
  10. 10. 3 Discuss the Discuss the Problem Solution FOI2 'LOG| ST| CS' YOU SHOULD Link options or Buttons to Donate
  11. 11. O 4. Discuss What the Money will be used for
  12. 12. Discuss the Discuss the DISCUSS attack Problem Solution Plan for Problem l? ~i1 'l. .~1~%i: iifTlrT: :.f" If :3‘ lei ~ 3 L Discuss donation option
  13. 13. 5. Ask Throughout the Email Fundraising 101: How to Write a Fundraising Email
  14. 14. Ask in the beginning Ask in the middle of the email of the email FOR 'ASK THROUGHOUT’ YOU SHOULD Ask at the end of the email

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