F U N D R A I S I N G 1 0 1 : H O W T O S E L L Y O U R I D E A
B Y M AT T K U P E C

We all remember those
elementary school days
when you had to
fundraise for the
classroom.

A L L Y O U N E E D E D T O D O
WA S S M I L E , G I V E A O N E -
M I N U T E E M B A R R A S S I N G
P I T C H , A N D H O P E T H AT
Y O U R FA M I LY F R I E N D O R
N E I G H B O R F O U N D Y O U
A D O R A B L E E N O U G H T O
D O N AT E A F E W D O L L A R S
T O Y O U R C A U S E .

While times have changed and the causes have
altered, the concept for fundraising is the same.

D O N O R S L O O K F O R T H AT
U N I Q U E D I F F E R E N T I AT E D
P E R S O N A B L E
C O M M U N I C AT I O N B E F O R E
T H E Y D E C I D E T O D O N AT E .
W H E N Y O U A R E
F U N D R A I S I N G F O R A
C A U S E , Y O U A R E N O T J U S T
S E L L I N G A N I D E A , B U T
A L S O S E L L I N G Y O U R S E L F.

One thing to remember is
that personalization is a
big key in gaining donor
support. Like it or not, the
minute you start talking,
you become the
spokesperson, the face,
and the poster child for
your organization. It is
your job to captivate the
crowd with your charisma
and attitude.

Below, you will find five key concepts that can help you
sell your idea.
These helpful tips will guide you in creating a stronger,
organic, and rich campaign for your organization to
thrive on.

B E I N F O R M AT I V E
Make sure you know the
vision, goals, background,
history, facts, and stats for
your organization and cause
Provide factual and sound
information
Show the bigger picture

A RT I C U L AT E
W H Y T H E C A U S E
I S I M P O RTA N T
Address the problem
Discuss why this is a problem
Talk about why we need your
help

S H O W T H E Y A R E
A N A S S E T
Involving the audience throughout
your pitch is a great way to get your
audience engaged in your idea.
In addition, discussing what impact
they can have through their
donations is something that should
always be mentioned in any speech.

B E C O M E A M A S T E R
S T O RY T E L L E R
Enhance your Public
Speaking skills
Utilize your body language
to provide that vibrant
message.
In addition, throughout
your speech, know when to
pause, when to stress,
when to be excited, when
to be sad, and when to be
angry.

K N O W Y O U R
C R O W D
Make sure you do your
homework and know the
group you are talking to
You can use their
backgrounds to leverage
your pitch

P R A C T I C E M A K E S P E R F E C T