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7 Steps For Effective Fundraising by Matt Kupec

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Learn how to build an efficient and effective fundraising campaign today.

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7 Steps For Effective Fundraising by Matt Kupec

  1. 1. 7 S T E P S F O R E F F E C T I V E F U N D R A I S I N G B Y M AT T K U P E C
  2. 2. 1 . I D E N T I F Y YO U R F U N D R A I S I N G S P E C I A L I S T T H I S W I L L B E T H E P E R S O N W H O I S P R I M A R I LY R E S P O N S I B L E O R T H E F U N D R A I S I N G C A M PA I G N .
  3. 3. 2 . U P DAT E YO U R M I S S I O N & V I S I O N S TAT E M E N T M A K E S U R E E V E RY O N E I S C L E A R O N Y O U R V I S I O N A N D G O A L S F O R T H I S C A M PA I G N .
  4. 4. 3 . A S S E S S T H E M A R K E T M A K E S U R E Y O U D O Y O U R H O M E W O R K A N D U N D E R S TA N D T H E VA R I O U S M A R K E T S Y O U A R E T RY I N G T O R E A C H .
  5. 5. 4 . E VA LUAT E YO U R E N T I R E O RGA N I Z AT I O N H O L I S T I C A L LY B E S U R E T O E VA L U AT E T H E L O G I S T I C S A N D O P E R AT I O N S O F Y O U R E N T I R E O R G A N I Z AT I O N H O L I S T I C A L LY. T H E M O R E E F F I C I E N T, E F F E C T I V E , A N D C O N S I S T E N T Y O U R O R G A N I Z AT I O N I S , T H E B E T T E R !
  6. 6. 5 . E VA LUAT E YO U R P R O G R A M S & S E RV I C E S M A K E S U R E Y O U A R E A B L E T O U N D E R S TA N D T H E S E R V I C E A N D P R O D U C T Y O U A R E A B L E T O P R O V I D E F O R Y O U R D O N O R S . O N C E Y O U A R E A B L E T O E X P L A I N I T, S I M P L I F Y I T A G A I N ! T H I N K O F T H I S L I K E A B U S I N E S S . T H E D O N O R S WA N T T O K N O W T H E I R M O N E Y I S G O I N G T O A G O O D P L A C E .
  7. 7. 6 . M A K E YO U R O RGA N I Z AT I O N M O R E V I S I B L E S TA RT B Y E VA L U AT I N G Y O U R M A R K E T I N G A N D B R A N D I N G O P E R AT I O N S . M A K E S U R E Y O U A R E U T I L I Z I N G A L L O F T H E V I A B L E R E S O U R C E S S U C H A S O N L I N E M A R K E T I N G .
  8. 8. 7 . GAT H E R D E S C R I P T I V E M AT E R I A LS T H I S M AT E R I A L C A N B E T H E F O L L O W I N G : B R O C H U R E S , D I R E C T M A I L L E T T E R S , N E W S L E T T E R S , P R E S S R E L E A S E S , A N N U A L R E P O RT S , C A S E S TAT E M E N T S , V I D E O S , S L I D E S H O W P R E S E N TAT I O N S , E T C . U N D E R S TA N D H O W Y O U C A N L E V E R A G E T H I S M AT E R I A L I N T H E F U T U R E

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